Mizzen Main
 | |
| Founded | 2012 |
|---|---|
| Founder | Kevin Lavelle |
| Headquarters | , U.S.A. |
Key people | Ryan Kent (President), Bethany Muths (CMO), Noreen Naroo-Pucci (CDO), Corey Bohler (CFO) |
| Products | Menswear |
| Website | mizzenandmain |
Mizzen Main is an American clothing company based in Dallas, Texas. The company mainly focuses on menswear and was founded in 2012.
History
[edit]Mizzen Main was co-founded in 2012 by Kevin Lavelle. He served as the company's CEO until April 2019.[1] Chris Phillips, formerly the head of men's clothing at Stitch Fix, became the CEO.[2] When Phillips exited Mizzen Main in early January 2021, Ryan Kent, the former COO, became the President and acting CEO.
Co-founder Lavelle began his career as a management consultant,[3] working as an intern in Washington D.C.[4]
The company was self-funded and later received external investment.[5] It began selling online and later expanded distribution to retail stores and specialty shops.[6] It also sought out partnerships with men's specialty stores and golf shops.[7] In 2013, it was invited to be one of two pop-up stores inside of Saks Fifth Avenue's New York store as part of Super Bowl XLVIII's weekend.[8][9]
References
[edit]- ^ "Mizzen Main CEO to step down to fight 'crony capitalism' with Koch-funded policy group". Dallas News. 2019-04-11. Retrieved 2019-10-05.
- ^ Thomas, Lauren (2019-04-11). "Stitch Fix's head of men's clothing is leaving to become CEO of online retailer Mizzen Main". CNBC. Retrieved 2019-10-05.
- ^ Ward, Patricia. "SMU Alumni Name To '40 Under 40' Business Leaders List". Southern Methodist University. Retrieved 13 March 2015.
- ^ Ramsey, Raya (June 2014). "Mizzen Main's 'Co Sweat' Success". D Magazine. Retrieved 13 March 2015.
- ^ Kolodny, Lora (28 August 2014). "Mizzen Main Raises $1.2M for Clothes That Look Upscale, Feel Athletic". The Wall Street Journal. Retrieved 13 March 2015.
- ^ Cho, Hannah; Gales, Arsella (15 March 2014). "Dallas Becomes A Mini Hub of Fashion and E-commerce Startups". Dallas News. Retrieved 13 March 2015.
- ^ Danziger, Pamela N. "Why Digitally Native Menswear Fashion Brand Mizzen Main Made Wholesale Retail Part Of Its Distribution Strategy". Forbes. Retrieved 2020-03-30.
- ^ Heine, Christopher (26 January 2014). "Marketers Are Pushing Hard to Be Seen at This Year's Super Bowl". AdWeek. Retrieved 13 March 2015.
- ^ Eaton, Dan (27 January 2014). "Mizzen & Main getting Super Bowl showcase". Columbus Business Journal. Retrieved 13 March 2015.