Mallsoft

Mallsoft
Stylistic origins	Vaporwave muzak ambient
Cultural origins	Mid-2010s, Internet, 4chan

Mallsoft (also known as mallwave) is a vaporwave subgenre centered around shopping malls.

Overview

Album cover of Palm Mall by Cat System Corp. Illustrations such as these are often used as artwork for mallsoft music.

Often based on corporate lounge music, mallsoft is meant to conjure images of shopping malls, grocery stores, lobbies, and other places of public commerce. Mallsoft artists typically elicit nostalgic memories of these retail establishments, even to those who did not experience them firsthand, sampling easy listening, bossa nova, and smooth jazz music. The music can also include intermittent advertisements, as well as the sounds of footsteps, conversations, and air conditioning. Much of the enjoyment from listeners is derived from nostalgia and the "pleasure of remembering for the sake of the act of remembering itself".

Characteristics

Some artists simply slow down and reverberate existing 1980s pop songs to make them sound like they"re coming from the overhead speakers in an empty or abandoned mall. Reverb and distortion are often overlaid on top of tracks to give them an isolating and disorienting feeling. YouTube videos often pair mallsoft tracks with images of malls, with an emphasis on selected images that appear to have been taken from the 1980s and 1990s. The visuals can often be meant to invoke a sense of loneliness along with the cold nature of meandering through overly-corporate mercantile environments.

Reception

Music journalist Simon Chandler described Dutch artist Cat System Corp."s 2014 album Palm Mall as being "perhaps the definitive mallsoft album".

See also

• Ambient music
• Postmodern architecture
• Dead mall