Draft:Laura C. Gentile
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Laura C. Gentile had a 20-year tenure at ESPN, culminating as EVP and Chief Marketing Officer. She founded espnW, ESPN’s first brand focused on serving women and spotlighting women’s sports, which has grown to be the number one women’s sports media brand in the industry. During her stint as CMO, Gentile developed breakthrough campaigns such as “There’s No Place Like Sports.” Gentile was named to Forbes Global CMO List in 2023, ranking #15 on the list worldwide.
Early Life and Education Born in 1972 in Oceanside, NY, Gentile's love of sports began early. She excelled as a multi-sport athlete at Sachem High School, earning accolades in basketball, softball, and field hockey. Her talent earned her a place in the Sachem Hall of Fame. Gentile, Laura; Hall of Fame; Laura Gentile Talks Risa Zander, Sachem Sports on Leadership Podcast | Sachem Report
Gentile attended Duke University on a full-tuition field hockey scholarship, becoming a standout athlete. She was a three-time All-ACC first team honoree and an All-American in 1992. Her contributions helped Duke secure its first NCAA Tournament victory. She remains one of Duke's top field hockey scorers and captained the team for two years. Former Field Hockey Star Gentile a Leader at espnW
Following Duke, Gentile earned an MBA in Marketing and Organizational Behavior from Boston College's Carroll School of Management. Winston Collaborations
Career Milestones Gentile began her career in advertising, working for top agencies like Ammirati Puris Lintas and Ogilvy & Mather, where she contributed to award-winning campaigns. In 2003, she transitioned to ESPN, initially serving as Director of Brand Management and later as Chief of Staff to the network's president.https://donyaeger.com/corporate-competitor-podcast/episode-17/; From big fan to major player: ESPN's Laura Gentile parlayed lifelong love of sports into building espnW.; [1]
Her vision to amplify women's sports led her to found espnW in 2010, a groundbreaking platform focused on female athletes and fans. espnW has since become the leading brand in women's sports media, with robust social media followings and initiatives like the Women Sports Summit and the Global Sports Mentoring Program. Laura Gentile '94: Building the espnW brand; espnW's Summit Action Plan - ESPN Video; 22. Laura Gentile - 2018-03-25 - The Most Powerful Women In U.S. Sports; espnW: Women Sports Summit opening remarks - ESPN Video; How This Former Field-Hockey Star Created The World's Biggest Sports Brand For Women; PODCAST: How Laura Gentile Built espnW Into A Powerful Web Site; Chicago espnW Summit: Closing remarks - ESPN Video; espnW and U.S. Department of State Launch Eighth Year of Global Sports Mentoring Program
As CMO, Gentile oversaw global marketing strategies, launching campaigns like "There’s No Place Like Sports." Her leadership extended to ESPN's digital ecosystem, crucial in adapting the brand for evolving audience consumption patterns. Clio Sports 2023 Jury Member Laura Gentile; TikTok - Make Your Day; ESPN's Laura Gentile on the NY Rangers, Eli Manning, and 'There's No Place Like Sports' | Muse by Clios; ESPN Powerfully Celebrates Emotional Milestones With ‘There’s No Place Like Sports’; The ESPN Brand Experience // There’s No Place Like Sports; Executive Voice: ESPN Sweeps Ogilvy Awards In Sports, Media & Entertainment; TV ad: ESPN: There's No Place Like Sport; https://www.bestadsontv.com/ad/111955/ESPN-Theres-No-Place-Like-Sport; Loss of Live Sports Changes ESPN’s Marketing Plans
Currently, Gentile runs her own marketing consultancy, and serves as a Senior Advisor to 17 Sport. She also contributes to organizations like PeacePlayers International and the Professional Women’s Baseball League, which is set to debut in 2025. LAURAGENTILE.STUDIO; Advisory Board
Accolades
Forbes Global CMO List (2023): Ranked #15 worldwide. thttps://www.forbes.com/sites/sethmatlins/2023/06/22/the-forbes-worlds-most-influential-cmos-list-2023/; Fearless Leader Award (2023): From The WICT Network. Board of Directors – The WICT Network Changing the Game Paradigm Shift Award: From Advertising Women of NY. Induction into multiple leadership and sports halls of fame. Laura Gentile; Changing The Game: How Two ESPN Execs Are Disrupting The Sports Industry; Forty Under 40; Notable Women in Sports 2019: Laura Gentile