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Don Peppers

From Wikipedia, the free encyclopedia
Not to be confused with baseball player Don Pepper.
Don Peppers
NationalityAmerican
Occupation(s)Author, advertising executive

Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group, a global customer-strategy consulting firm sold in 2010 to business process outsourcer TeleTech Holdings, Inc..

Biography

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Peppers graduated from the United States Air Force Academy in 1972 with a B.S. degree in astronautical engineering, and earned a master's degree in public affairs with a concentration in foreign policy from Princeton's School of Public and International Affairs in 1974.[1]

Peppers's career in advertising began at Saatchi and Saatchi in 1982 as an account executive. Two years later, he moved to Levine, Huntley, Schmidt & Beaver, where he was new business director and gained a reputation as a rainmaker. In 1988, he moved to Lintas as an executive vice president and in 1990 to Chiat/Day/Mojo as worldwide head of new business development.[2]

In finding new business, Peppers gained a reputation for his self-promotion and outrageous tactics, such as sending flowers to prospective clients and putting life-sized cardboard cutouts of himself outside their homes, according to The New York Times.[2] In 1995, he drew on these experiences in a book on sales techniques, Life's a Pitch...Then You Buy.[3][4]

With co-author and business partner Martha Rogers, Peppers wrote a series of business books beginning with The One to One Future: Building Relationships One Customer at a Time published in 1993, which helped popularize customer relationship management as a marketing strategy.[5]

Rogers and Peppers founded the consulting business Peppers & Rogers Group together in 1992. Bob Dorf joined the firm in 1993 and became its president.[6] The company was headquartered in Stamford, Connecticut before moving to Norwalk, Connecticut in 2000. At that time it had 178 employees in Connecticut and 218 worldwide.[7] TeleTech Holdings, Inc. purchased an eighty percent stake in the company in 2010.[8]

Peppers was named to the first "Forty Under Forty" list published by Crain's New York Business in 1988.[9] Peppers was inducted into the Data & Marketing Association (formerly Direct Marketing Association) Hall of Fame, along with Seth Godin and Martha Rogers.[10][11][12][13]

Bibliography

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  • The One to One Future: Building Relationships One Customer at a Time (1993) with Martha Rogers[5]
  • Life's a Pitch...Then You Die (1995)[4]
  • Enterprise One to On: Tools for competing in the Interactive Age (Doubleday, 1997) with Martha Rogers (professor)[14]
  • The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program (Doubleday, 1999) with Martha Rogers and Bob Dorf
  • The One to One Manager: Real-World Lessons in Customer Relationship Management (Doubleday, 1999), with Martha Rogers
  • Peppers, Don; Rogers, Martha (2001). One to One B2B: Customer Development Strategies for the Business-to-business World. Capstone. ISBN 978-1-84112-312-7.
  • Customer Experience: What, How, and Why Now (BookBaby, 2016).
  • Peppers, Don; Rogers, Martha (2022). Managing Customer Experience and Relationships: A Strategic Framework. John Wiley & Sons. ISBN 978-1-119-81533-4.
  • Peppers, Don; Rogers, Martha (2012). Extreme Trust: Honesty as a Competitive Advantage. Portfolio/Penguin. ISBN 978-1-59184-467-9.
  • Peppers, Don; Rogers, Martha (2008). Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism. Wiley. ISBN 978-0-470-22754-1.
  • Peppers, Don; Rogers, Martha (2005). Return on Customer: Creating Maximum Value from Your Scarcest Resource. Doubleday/Currency. ISBN 978-0-385-51030-1.

References

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  1. ^ "Don Peppers". www.executivespeakers.com. Archived from the original on 2023-06-22. Retrieved 2023-07-16.
  2. ^ a b Rothenberg, Randall (1 March 1990). "The Media Business: Advertising: Chiat Gets 'Rainmaker' From Lintas". The New York Times. Archived from the original on 17 July 2023. Retrieved 18 July 2023.
  3. ^ Berger, Melanie (October 1995). "Book notes – A winning pitcher: Life's a Pitch and Then You Die by Don Peppers". Sales and Marketing Management. 147 (10): 134. ProQuest 211826517.
  4. ^ a b "Life's a Pitch...Then You Buy by Don Peppers". Publishers Weekly. 31 July 1995. Archived from the original on 22 June 2023. Retrieved 18 July 2023.
  5. ^ a b Schneider, Peter A. (October 1995). "Book Review: The One to One Future: Building Relationships One Customer at a Time". Journal of Marketing. 59 (4): 108–109. doi:10.1177/002224299505900411. S2CID 169312277.
  6. ^ Stableford, Joan (7 December 1998). "Entrepreneurs on track with Marketing 1 to 1". Fairfield County Business Journal. 37 (49): 12. ProQuest 216415734.
  7. ^ Khasru, B.Z. (5 June 2000). "Peppers and Rogers Moving Headquarters to Norwalk". Fairfield County Business Journal. 39 (23): 2. ProQuest 216414432.
  8. ^ Soule, Alexander (16 May 2011). "Buy-back option caps an unusual deal". Fairfield County Business Journal. 47 (20): 18.
  9. ^ "40 Under 40 Class of 1988". Crain's New York Business. Archived from the original on November 4, 2022. Retrieved November 26, 2024.
  10. ^ "Don Peppers – Speaker Profile | Celebrity Speakers". www.csaspeakers.com. Retrieved 2023-07-16.
  11. ^ "Don Peppers Speaker Profile". Speakers.com. Archived from the original on 2023-07-17. Retrieved 2023-07-16.
  12. ^ Peppers, Don; Rogers, Martha; Dorf, Bob (1999). "Is Your Company Ready for One-to-One Marketing?". Harvard Business Review. 77 (1): 151–152. PMID 10345390. Gale A54003854. Archived from the original on 2016-03-06. Retrieved 2023-07-17.[non-primary source needed]
  13. ^ "Don Peppers – Bio | Keynote Speaker | Premiere Speakers Bureau". premierespeakers.com. Archived from the original on 2023-06-24. Retrieved 2023-07-16.
  14. ^ Meade, Bill (October 1997). "Enterprise One to One: Tools for Competing in the Interactive Age". Journal of Business and Entrepreneurship. 9 (2): 73–77. ProQuest 214231305.
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