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deCervo LLC
Company typePrivate
Industry
FoundedFebruary 28, 2014; 10 years ago (2014-02-28) in New York, New York, U.S.[1]
FoundersJason Sherwin, Jordan Muraskin
Headquarters,
United States
Key people
Products
  • uHIT Baseball[4]
  • uHIT Softball[5]
  • uCALL for Umpires[6]
  • uCALL for Officials[7]
  • e-TRAIN[8]
OwnersJason Sherwin and Jordan Muraskin
WebsitedeCervo.com

deCervo LLC commonly referred to as deCervo, is an American neurotechnology company specialized in making software applications for decision-making optimization. The company is a defense contractor and primarily makes products for sports use, while later products have been for police and law enforcement use. The company was founded in 2014 by Jason Sherwin and Jordan Muraskin with the goal of improving human performance, especially in high-speed decision-making.[9]

History

2012–2013: Research Pre-Founding

In 2012, Sherwin and Muraskin published their first study on the brain signals associated with deciding on different baseball pitches.[10] In a follow up study, they looked at how these signals compared between real baseball hitters and age-/gender-matched controls.[11] In 2013, Sherwin published a study done with the United States Army characterizing the brain signals associated with decisions in a defensive combat environment.[12] In a later follow up study, he would explore how those signals compared between Army veterans / others with small arms experience and naïve civilians.[13]

Sherwin and Muraskin published an abstract and presented at the MIT Sloan Sports Analytics Conference in 2013.[14][15] That same year they attended the Sabermetrics, Scouting and the Science of Baseball conference, later speaking at that event in 2015.[16] From these exposures to professional baseball, they decided that an industrial application of their research was possible.




References

  1. ^ "Delaware Business Search (File # 5489963 – DECERVO, LLC)". Delaware Department of State: Division of Corporations. Retrieved 1 March 2024. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  2. ^ "The Neuroscience Behind Decision Making in Baseball". WNYC-TV. 18 December 2015. Retrieved 2 March 2024.
  3. ^ . Pitchbook https://pitchbook.com/profiles/person/119535-67P. Retrieved 1 March 2024. {{cite web}}: Missing or empty |title= (help)
  4. ^ Joe LeMire. "Tech Makes Baseball a Simple Game: You See the Ball, You Hit the Ball, You Got It?". Sports Business Journal. Retrieved 1 March 2024.
  5. ^ "Episode 40 with Jason Sherwin & Jordan Muraskin". Bats Left Throws Right Podcast. Retrieved 1 March 2024.
  6. ^ "Episode 40 with Jason Sherwin & Jordan Muraskin". Bats Left Throws Right Podcast. Retrieved 1 March 2024.
  7. ^ "How Do You Become An NHL Official?". The Athletic. Retrieved 1 March 2024.
  8. ^ Amit Katwala. "Braining Training Games Are Here To End Police Brutality". Wired Magazine UK. Retrieved 1 March 2024.
  9. ^ Scott Simon. "How A Baseball Batter's Brain Reacts To A Fast Pitch". National Public Radio. Retrieved 28 February 2024.
  10. ^ "You can't think and hit at the same time: Neural correlates of baseball pitch identification". Frontiers in Neuroscience. Retrieved 18 February 2024.
  11. ^ "Knowing when not to swing: EEG evidence that enhanced perception-action coupling underlies baseball batter expertise". Neuroimage. Retrieved 18 February 2024.
  12. ^ "Soldiers and marksmen under fire: monitoring performance with neural correlates of small arms fire localization". Frontiers in Neuroscience. Retrieved 18 February 2024.
  13. ^ "Experience Does Not Equal Expertise in Recognizing Infrequent Incoming Gunfire: Neural Markers for Experience and Task Expertise at Peak Behavioral Performance". Public Library of Science (PLOS). Retrieved 18 February 2024.
  14. ^ "A system for measuring the neural correlates of baseball pitch recognition and its potential use in scouting and player development". MIT Sloan Sports Analytics Conference. Retrieved 18 February 2024.
  15. ^ Schonbrun, Zach (April 17, 2018). The Performance Cortex. Dutton Books. ISBN 1101986336.
  16. ^ https://www.saberseminar.com/speakers/. Retrieved 18 February 2024. {{cite web}}: Missing or empty |title= (help)