assure

See also: assuré

English

Etymology

From Old French asseurer (Modern French assurer), from Latin ad- securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

Pronunciation

(Received Pronunciation) IPA^(key): /əˈʃʊə/, /əˈʃɔː/
(General American) IPA^(key): /əˈʃʊɹ/, /əˈʃɝ/
Audio (US): (file)
Homophone: ashore
Rhymes: -ʊə(ɹ)

Verb

assure (third-person singular simple present assures, present participle assuring, simple past and past participle assured)

(transitive) To make sure and secure; ensure.
(transitive, followed by that or of) To give (someone) confidence in the trustworthiness of (something).
I assure you that the program will work smoothly when we demonstrate it to the client.

He assured of his commitment to her happiness.
(obsolete) To guarantee, promise (to do something).
- 1590, Edmund Spenser, “Book II, Canto II”, in The Faerie Queene. […], London: […] [John Wolfe] for William Ponsonbie, →OCLC:
  That as a law for euer should endure; / Which to obserue in word of knights they did assure.
(transitive) To reassure.

Derived terms

Related terms

Translations

to make sure and secure

Breton: asuri
Bulgarian: уверявам (bg) (uverjavam)
Catalan: assegurar (ca)
Danish: sikre
Dutch: verzekeren (nl), afzekeren, beveiligen (nl)
Esperanto: certigi (eo)
Estonian: kinnitama
Finnish: varmistaa (fi), vakuuttaa (fi)
German: sichern (de)
Italian: assicurare (it)
Malayalam: ഉറപ്പാക്കുക (uṟappākkuka)
Manx: shickyree
Norwegian:
Bokmål: sikre (no)

Nynorsk: sikre
Occitan: assegurar (oc)
Polish: zabezpieczyć (pl) pf, asekurować impf, pilnować (pl) impf, ubezpieczać (pl) impf
Portuguese: assegurar (pt)
Romanian: asigura (ro)
Russian: обеспе́чивать (ru) impf (obespéčivatʹ), обеспе́чить (ru) pf (obespéčitʹ)
Slovak: zabezpečiť, zabezpečovať
Spanish: asegurar (es)
Turkish: temin etmek (tr), güvence altına almak (tr)
Ukrainian: забезпечувати (zabezpečuvaty), гарантува́ти (harantuváty)

to give someone confidence in the trustworthiness of something

Arabic: أَكَّدَ (ar) (ʔakkada)
Belarusian: запэ́ўніваць impf (zapéŭnivacʹ), запэ́ўніць pf (zapéŭnicʹ)
Bulgarian: убеждавам (bg) (ubeždavam), удостоверявам (bg) (udostoverjavam)
Catalan: assegurar (ca)
Danish: forsikre
Dutch: verzekeren (nl)
Estonian: veenma (et)
Finnish: vakuuttaa (fi)
French: assurer (fr)
German: versichern (de)
Greek: διαβεβαιώνω (el) (diavevaióno)
Hungarian: biztosít (hu)
Italian: assicurare (it), garantire (it)
Malayalam: ഉറപ്പുനൽകുക (uṟappunalkuka)
Norwegian:
Bokmål: forsikre (no)

Nynorsk: forsikre
Occitan: assegurar (oc)
Polish: zapewniać (pl) impf, zapewnić (pl) pf, upewniać impf, upewnić (pl) pf
Portuguese: assegurar (pt)
Romanian: asigura (ro)
Russian: заверя́ть (ru) impf (zaverjátʹ), заве́рить (ru) pf (zavéritʹ), уверя́ть (ru) impf (uverjátʹ), уве́рить (ru) pf (uvéritʹ), убежда́ть (ru) impf (ubeždátʹ), убеди́ть (ru) pf (ubedítʹ)
Slovak: ubezpečiť, ubezpečovať
Spanish: asegurar (es)
Swedish: försäkra (sv)
Turkish: temin etmek (tr) (rahatlatıcı/ikna edici sözlerle)
Ukrainian: запевня́ти impf (zapevnjáty), запе́внити pf (zapévnyty), гарантувати (harantuvaty)
Walloon: acertiner (wa)

to reassure

Bulgarian: вдъхвам увереност (vdǎhvam uverenost)
Dutch: verzekeren (nl), geruststellen (nl)
Finnish: varmistaa (fi)
French: rassurer (fr)
Hungarian: biztosít (hu)
Malayalam: ഉറപ്പുനൽകുക (uṟappunalkuka)
Polish: upewnić (pl) pf, upewniać impf
Russian: обнадёживать (ru) impf (obnadjóživatʹ), обнадёжить (ru) pf (obnadjóžitʹ)
Slovak: ubezpečiť, ubezpečovať
Spanish: asegurar (es)

The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

Translations to be checked

Mandarin: ^{(please verify)} 確保／确保 (zh) (quèbǎo)
Manx: ^{(please verify)} shickyree

Anagrams

Sauers, Sauser, Suares

French

Pronunciation

Audio (Canada): (file)
Rhymes: -yʁ

Verb

assure

inflection of assurer:
1. first/third-person singular present indicative/subjunctive
2. second-person singular imperative

Anagrams

ruasse, sueras, useras