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Unilever Pakistan

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Unilever Pakistan Limited, formerly Lever Brothers Pakistan Limited (Urdu: یونی لیور پاکستان), is a Pakistani fast-moving consumer goods company based in Karachi. It is a subsidiary of the British multinational company Unilever.

Unilever Pakistan
Company typeSubsidiary
PSX: UPFL
IndustryFast-moving consumer goods
Founded1948; 76 years ago (1948)
Headquarters
Karachi
,
Pakistan
Key people
Kamran Yousaf Mirza (Chairman)
Amir R. Paracha (Chief Executive Officer & Executive Director)[1]
ProductsHome and personal Care
Food and beverages
RevenueIncrease Rs. 2830 crore (US$98 million) (2022)
Increase Rs. 793 crore (US$27 million) (2022)
Total assetsIncrease Rs. 2061 crore (US$71 million) (2022)
Total equityIncrease Rs. 751 crore (US$26 million) (2022)
Number of employees
20,000 (2024)
ParentUnilever
Websiteunilever.pk

History

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Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948.[2] The town of Rahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters to Karachi from the Rahim Yar Khan site.[3]

In December 1980, Unilever was listed on the Karachi Stock Exchange.[4]

In 1989, Unilever merged with Lipton in 1989 and later with Brooke Bond in 1997.[2] In May 1995, it expanded into ice cream manufacturing by amalgamating with Polka.[2]

In 2008, Unilever closed its Lipton tea factory in Karachi and instead contracted out packaging of branded tea to a local company that employs people on a temporary basis.[5]

It has four factories operating in the country.[4]

In August 2024, the Competition Commission of Pakistan imposed a Rs. 60 million fine on Unilever Pakistan for airing television commercials containing deceptive claims for its hygiene and cleansing products, ‘Lifebuoy Hand Wash’ and ‘Lifebuoy Soap’.[6]

Brands

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Food and drinks

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Personal care

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Home care

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  • Comfort – fabric softeners
  • Rin – detergent[3]
  • Surf Excel – detergent and gentle wash.[3]
  • Domex
  • Vim

Former brands

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In 2003, Unilever announced the strategic decision to sell off the Dalda brand in both India and Pakistan.[7] In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore.[8] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.[9]

See also

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References

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  1. ^ "Unilever Pakistan announces change in leadership with new CEO's appointment". www.thenews.com.pk.
  2. ^ a b c "UNILEVER PAKISTAN LIMITED - Analysis of Financial Statements Financial Year 2003 - Financial Year 2008". Brecorder. 7 April 2009.
  3. ^ a b c d e Profile of Unilever Pakistan Business Recorder, Published 30 November 2011, Retrieved 13 June 2021
  4. ^ a b "Seven years after delisting, Unilever Pakistan is investing heavily in growth". Profit by Pakistan Today. 10 January 2021.
  5. ^ "Shareholders give Unilever a dressing down". SOMO. 14 May 2009.
  6. ^ "Unilever fined Rs60m". DAWN. 10 August 2024.
  7. ^ "Seven years after delisting, Unilever Pakistan is investing heavily in growth". Profit by Pakistan Today. 10 January 2021. Retrieved 3 April 2022.
  8. ^ Viveat Susan Pinto (5 March 2015). "40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)". Business Standard (newspaper). Retrieved 20 September 2021.
  9. ^ Dilawar Hussain (5 January 2008). "Dalda grabs Tullo in edible oil business". Dawn (newspaper). Retrieved 20 September 2021.
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