Talk:Marketing mix/Archives/2018

Latest comment: 6 years ago by BronHiggs in topic Copyright violation


An editor added the following passage today:

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a fact that the 4Ps marketing mix is a milestone of marketing theory, it is also true that the evolution of business contexts has created, in many fields, the need to review the "controllable factors" which form the marketing mix. The digital business represents the more recent of the business contexts and the one with the greater needs of differentiation of the mix. Throughout this evolutionary process, researchers have always been divided between the "conservatives," who think the 4Ps paradigm is able to adapt to the environmental changes by including new elements inside each "P," and the "revisionists," who affirm that the 4Ps paradigm is obsolete and propose new paradigms. This paper aims to clarify these two different approaches to marketing mix evolution through a review of the main literature on e-marketing mix, focusing on the development of marketing mix theory for the digital context.

I deleted it because I was concerned about possible copyright violations. Of particular concern, was the last sentence, beginning this paper aims to...

On investigation, I found the exact passage as an abstract to a journal article by Gandolfo Dominici entitled "From Marketing Mix to e-Marketing Mix: a literature overview and classification," International Journal of Business and Management, Vol 4, No 9, 2009, <Online: http://www.ccsenet.org/journal/index.php/ijbm/article/view/2606>

It may be worth noting that the International Journal of Business and Management is an online journal that asks contributors to pay US$600 to have their manuscripts published and the standard of works published is generally very poor. BronHiggs (talk) 05:56, 31 August 2017 (UTC)

នៅ​ទីបំផុត​យុវជន សុខ លឹ​ម​ហេង បាន​គ្រង​តំណែង​ជា​ស្ដេច​អុក​អង្គរ សង្ក្រាន្ត​ប្រចាំឆ្នាំ​២០១៨​បន្ទាប់​ពី​ឆ្លងកាត់​ការ​ប្រកួត​យ៉ាង​ស្វិតស្វាញ​អស់​រយៈពេល​៣​ថ្ងៃ​ចាប់ពី​ថ្ងៃ​ទី​១៤​ដល់​១៦​មេ​សា នៅ​ក្រុង​អង្គរខេត្តសៀមរាប ដោយ​បាន​ផ្ដួល​គូប្រកួត​ដែល សុទ្ធតែ​ជា​ជើង​ខ្លាំង​ក្នុង​នោះ​ក៏​មាន​ស្ដេច​អុកអង្គរ​សង្ក្រាន្ត​ប្រចាំឆ្នាំ​២០១៤-២០១៥​ឈាវ បូ​រ៉ា ផង​ដែរ​។

យុវជន សុខ លឹ​ម​ហេង អាយុ​១៩​ឆ្នាំ ជា​និស្សិត​ឆ្នាំ​ទី​១​នៃ​វិទ្យាស្ថាន​វ៉ា​ន់​ដា​គណនេយ្យ ធ្លាប់​​ចូលរួម​ប្រកួត​កីឡា​អុកចត្រង្គ​នេះ​ចំនួន​៣​ឆ្នាំ​រួច​មក​ហើយ និង​ទទួល​បាន​ចំណាត់​ថ្នាក់​​លេខ​៣​នៅ​ឆ្នាំ​២០១៧ ។ ទោះបី​យ៉ាងណា សុខ លឹ​មហេង នៅ​តែ​ព្យាយាម​ចូលរួម​ប្រកួត​ជា​រៀង​រាល់​ឆ្នាំ​បើ​ទោះជា​ព្រឹត្តិការណ៍​មួយ​នេះ​សម្បូរ​ទៅ​ដោយ​ជើង​ខ្លាំង​មក​ពី​គ្រប់​ទិស​ទី​ក៏​ដោយ ក៏​គេ​មិន​ព្រម​រា​ថយ​ដែរ​។

Translation from Khmer: In the end, Sokhem Heng has been crowned King Angkor Ox of 2018, after undergoing three fierce matches. Days from April 14 to 16 in Angkor City, Siem Reap province, defeating the opponents who are strong, including Angkor Oaks Sankranti 2014-2015 Too.
Sokhem Heng, a 19-year-old student at the Vanda Institute of Accounting, had been involved in the three rugby competitions. Year and will be third in 2017. However, Sokimeh Heng is still trying to compete every year, despite the fact that this event is full of strong feet from every corner. And the place where they camped is not diminished.
Not entirely sure what any of that has to do with the marketing mix? BronHiggs (talk) 02:45, 26 April 2018 (UTC)