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Midlands 103 (previously known as Midlands Radio 3) is an Irish local independent radio station broadcasting to counties Laois, Offaly, and Westmeath.
| Broadcast area | Counties Laois, Offaly and Westmeath |
|---|---|
| Frequency | 95.7FM (Tullamore) 95.4FM (Athlone) 96.5FM (Mullingar) 96.1FM (Castlepollard) 102.6FM (Stradbally & Borris-in-Ossory) 96.2FM (Portlaoise) 102.4FM (South Laois) 103.5FM (everywhere) |
| Programming | |
| Language(s) | English, Irish |
| Format | Adult contemporary, talk |
| Ownership | |
| Owner | Tindle Radio Group |
| Channel 103 Island FM Soleil Radio | |
| History | |
First air date | 1990 |
Former names | Midlands Radio 3 |
| Links | |
| Webcast | Listen Live |
| Website | midlands103 |
The station's offices and main broadcast studios are in Tullamore, County Offaly. It also has studios in Athlone Towncentre Shopping Centre, Athlone and the Bridge Shopping Centre, Tullamore, and a studio and office in Harbour Place Shopping Centre, Mullingar, with programmes being broadcast regularly from all of these.[citation needed] Midlands 103 also has two outside broadcast units.
As of the end of 2021, Midlands 103 had a weekly reach of 122,000 listeners with 73,000 tuning in daily, according to Joint National Listenership Research survey figures.[1]
History
editThe station was established as "Radio 3" in 1990 having operated as an unlicenced broadcaster "Radio West" between 1982 and 1988.[citation needed]
Station output
editThe prime-time weekday schedule includes breakfast programming, a daily current affairs magazine show, music-driven programmes in the afternoon and "drive time" programming until 7pm.[citation needed]
The weekend schedule is a mixture of music programmes and sports coverage, which sometimes includes full commentary of local and inter-county Gaelic games.[citation needed] Ireland's longest running love songs show, "Twilight Time", is broadcast on Sunday nights.[citation needed]
News
editThe newsroom is staffed by two full-time newsreaders and a sports correspondent. Midlands 103 also uses its own reporters and freelancers to cover events across the broadcast area.[citation needed] A sports reporter and commentators provide sports updates.[citation needed] The station produces its own local news bulletins for the region during peak times, with evening and weekend network bulletins produced by Bauer Media Audio Ireland.[citation needed]
Sales and promotion
editMidlands 103 has 4 full time sales people covering the station's FM broadcast area, a classified sales person and business development officer.[citation needed] The station is also a part of the group of independent stations affiliated with the IRS national media sales and marketing bureau, which provides national and international branded advertising.[2]
Midlands 103 runs two annual awards ceremonies: the "Hospitality Awards"[3] (which gives awards to pubs/bars, hotels, restaurants and the tourism sector), and the "Customer Service Awards" (which focus on customer service in retail and other business in the area).[citation needed]
References
edit- ^ "Midlands 103 Celebrating Highest Ever Listenership". Midlands 103 News. Retrieved 8 December 2021.
- ^ "Midlands 103, the home of local radio for Offaly, Laois and Westmeath". irsplus.ie. IRS . Retrieved 3 November 2022.
- ^ "Midlands 103 Hospitality Awards honour more locals". radiotoday.ie. Radio Today. 29 May 2019. Retrieved 21 March 2020.
External links
edit