MTV Beats is an Indian pay television channel dedicated to showing Hindi music videos 24×7 with a focus on Bollywood for an audience between the ages of 15 and 30.[1] The channel is owned by Viacom18 under a license agreement with Paramount Networks EMEAA[1] and operated by Disney Star.
 MTV Beats Logo | |
| Type | Television Channel |
|---|---|
| Country | India |
| Broadcast area | International |
| Network | Disney Star |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080i HDTV |
| Ownership | |
| Owner | Viacom18 branding licensed from Paramount Networks EMEAA |
| History | |
| Launched | 9 October 2016 |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| DD Free Dish | LCN 820 |
| Streaming media | |
| Jio TV | India |
| JioCinema | India |
History
editIn September 2016, Viacom18 announced MTV Beats as a replacement for the Pepsi MTV Indies channel, with content migrated to the Internet. On 7 September 2016, MTV Beats began broadcasting featuring curated music playlists combined with themed shows and interactive features allowing public voting through the website, SMS and calls. In its second year of broadcasting, it recorded a 50% increase in viewership and the Blood Men Hi Beat in collaboration with the Indian Red Cross Society.[2] (Beat in our blood) and organized a blood drive using the slogan. Currently, the channel selects an "Artist of the Month" and gets exclusive programming in his honor during the month.[3]
References
edit- ^ a b Bureau, MN4U (7 September 2016). "Viacom18 to launch Hindi Music channel MTV BEATS: MTV Indies moves". MediaNews4U. Retrieved 29 October 2023.
{{cite web}}:|last=has generic name (help)CS1 maint: numeric names: authors list (link) - ^ www.ETBrandEquity.com. "As it reaches its second anniversary, MTV Beats witnesses 50% growth in viewership - ET BrandEquity". ETBrandEquity.com. Retrieved 29 October 2023.
- ^ "Colors". www.viacom18.com. Retrieved 29 October 2023.