Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a German-founded Danish manufacturing company of sportswear brand based in Aarhus. It is owned by Thornico.[3] The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esports teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1923 in Hamburg, Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Revenue | DKK 1.858 billion (€250 million) in 2021[2] |
| Parent | Thornico Group[1] |
| Website | hummel.net |
The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer under the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[4] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, Red Star Belgrade, Tottenham Hotspur, Aston Villa, Sunderland, Benfica and the Danish national team.
Historical logo
editThe Hummel logo is a stylized bumblebee, as Hummel is German for "bumblebee".
Sponsorships
editThe following teams and association are currently sponsored by Hummel:
Association football
editNational teams
edit
Bahamas
Denmark
Lithuania
Puerto Rico (from 2024)
U.S. Virgin Islands (from 2024)
Non-national representative teams
editClub teams
edit- Andorra
- Argentina
- Australia
- Austria
- Azerbaijan
- Belgium
- Bulgaria
- Bhutan
- Congo
- Cyprus
- Denmark
- AC Horsens
- BK Marienlyst
- Brabrand IF
- Brøndby IF
- Esbjerg fB
- Christiania SC
- FC Fredericia
- FC Horsens
- Fremad Amager
- Greve
- Kolding IF
- Odense BK
- Ringkøbing IF
- SønderjyskE
- England
Basildon United- Coventry City
- Hendon F.C.
- Nuneaton Griff
- Sunderland
- St Albans City
- Wycombe Wanderers
- York City
- France:
- Germany
1. FC Köln- 1. FC Magdeburg
- Altona 93
- DGF Flensborg
- Hertha 03
- Jahn Regensburg
- Paderborn (From 2025/26)
- Teutonia Ottensen
- VfB Oldenburg
- Wacker Burghausen
- Weiche Flensburg
- Werder Bremen
- Werder Bremen II
- ZFC Meuselwitz
- Guatemala
- Hungary
- Iceland
- India
- Japan
- South Korea
- Lithuania
- Libya
- Netherlands
- Norway
- Oman
- Poland
- Portugal
- Scotland
- Serbia
- Spain
Celta de Vigo- Costa Brava
- Illescas
- Las Palmas
- Eibar
- Eldense
- L'Hospitalet
- CP San Cristóbal
- Málaga
- Pobla de Mafumet
- Sabadell
- Real Betis
- Rayo Majadahonda
- Tenerife
- Xerez DFC
- Sweden
- Ukraine
- Tunisia
- Turkey
- Uganda
- United States
Birmingham Legion FC- Brooklyn City FC[7]
- Charleston Battery
- Chattanooga FC
- El Paso Locomotive FC
- Flower City Union
- Florida Tropics
- Forward Madison FC
- Greenville Triumph SC
- Hartford Athletic
- Hartford City FC
- Iowa Raptors FC
- Lane United FC
- Las Vegas Lights FC
- Maryland Bobcats FC
- Milwaukee Torrent
- Minnesota Aurora
- One Knoxville SC
- Orange County SC
- Portland Hearts of Pine
- PDX FC
- Providence City FC
- Redlands FC
- Sacramento Republic FC
- SoCal SC
- Texoma FC
- Union Omaha
- Westchester SC
Basketball
editNational teams
editClub teams
edit- Spain
Paddle Sports
editNational Federations
edit- Great Britain
British Canoeing (Olympic & Paralympic Canoe, Kayak & Extreme Kayak GB Teams)
Handball
editNational teams
edit
DR Congo
Egypt
Iran- Lithuania
Montenegro
Netherlands
North Macedonia
Norway
Romania
Serbia- United States
Club teams
edit- Belgium
Initia Hasselt
- Croatia
- Czech Republic
HC Zlín- DHK Zora Olomouc
- HK Lovosovice
- SHC Maloměřice Brno
- DHC Sokol Poruba
- HC Britterm Veselí Nad Moravou
- Talent Plzeň
- TJ Lokomotiva Louny
- Tatran Litovel
- TJ Náchod
- Denmark
- Aalborg Håndbold
- Århus Håndbold
- SK Aarhus (women's)
- Team Esbjerg (women's)
- SønderjyskE Håndbold
- Mors-Thy Håndbold
- Ringkøbing Håndbold (women's)
- Team Tvis Holstebro
- France
Billère Handball Pau Pyrénées- C' Chartres Métropole
- JS Cherbourg
- Pontault-Combault
- Tremblay en France
- US Créteil
- Germany
- ASV Hamm-Westfalen
- Bayer 04 Leverkusen (handball)
- EHV Aue
- Eulen Ludwigshafen
- Frisch Auf Göppingen
- GWD Minden
- Handball Hamburg
- HSG Nordhorn-Lingen
- SC Magdeburg
- SG BBM Bietigheim
- SG Flensburg-Handewitt (From 2023/24)
- TUSEM Essen
- TuS Fürstenfeldbruck
- VfL Gummersbach
- VfL Lübeck-Schwartau
- Wilhelmshaven HV
- Hungary
Balassagyarmati Kábel- Békés-Drén KC
- Budaörs (women's)
- Csurgó
- Dunaújvárosi Kohász (women's)
- Fehérvár KC (women's)
- Kecskemét (women's)
- CYEB Mizse KC
- Pénzügyőr (women's)
- Siófok (women's)
- K. Szeged SE (women's)
- ARAGO Törökszentmiklósi KE
- Vecsés SE-Él Team
- Iceland
- Lithuania
- Granitas-karys
- Montenegro
- ZRK Buducnost (women's)
- Netherlands
- Beekse Fusie Club
- E&O
- HV Volendam
- Kras Volendam
- North Macedonia
- Norway
- Nøtterøy Håndball
- ØIF Arendal
- Flint Tønsberg Håndball AL
- Stord HK
- Oppsal Håndball
- Nordstrand Håndball
- Poland
- Romania
- Măgura Cisnădie (women's)
- HC Zalău (women's)
- CSM Roman (women's)
- CSM Slatina (women's)
- Dunărea Călărași
- CSU Suceava
- CSM Focșani
- Saudi Arabia
Al-Khaleej Club- Al-Hada Club
- Al-Noor Club
- Mudhar
- Slovakia
HC SPORTA Hlohovec- SKP Bratislava
- Slovenia
RK Cimos Koper- RK Gorenje Velenje
- 1.NLB leasing handball league
- RK Trimo Trebnje
- RK Krško
- Spain
- Sweden
IF GUIF- IFK Kristianstad
- Switzerland
HC KTV Altdorf- BSV Bern
- LK Zug
- Basel Regio
- LC Brühl
- Turkey
Rugby Union
editClub teams
editRugby League
editNational teams
edit
Club teams
editRolling hockey
editClub teams
editVolleyball
editNational teams
editClub teams
edit- Arago de Sète
- Allianz MTV Stuttgart
- Draisma Dynamo Apeldoorn
- Calcit Volley Kamnik
- Las Palmas
Panasonic Panthers (From 2024–25 season)
Other
edit- Super League Referees
Esports
editTeams
edit- Apeks
- Astralis
- beGenius
- Brøndby IF eSport
- FUTWIZ
- Future FC
- PENTA
RedBull Racing Esports- Tricked Esport
- Team Vitality
Players
edit- Genki Morita
Cycling
editTeams
editReferences
edit- ^ a b c d Hummel. Thornico website.
- ^ HUMMEL DELIVERS RECORD RESULT WITH MULTI-MILLION PROFIT
- ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- ^ ""Araz-Naxçıvan"ı yeni mövsümdə "Hummel" geyindirəcək". arazpfk.com (in Azerbaijani). Araz-Naxçıvan PFK. 26 June 2024. Retrieved 27 June 2024.
- ^ Chakrabarty, Madhushree (3 August 2022). "FC Bengaluru United sign Hummel as their official kitting and merchandise partner". mediainfoline.com. Media Infoline. Archived from the original on 3 August 2022. Retrieved 3 August 2022.
- ^ "Home". brooklyncityfc.org.
- ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. 14 August 2019. Retrieved 12 November 2019.
External links
edit
Wikimedia Commons has media related to Hummel International.
