DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a radio station owned and operated by MBC Media Group.[1][2] It serves as the flagship station of Easy Rock Network. The station's studio is located at the First floor, MBC Building, Star City, Vicente Sotto St., CCP Complex, Roxas Boulevard, Pasay, and its transmitter facilities are located at the BSA Twin Towers, Bank Drive, Ortigas Center, Mandaluyong, sharing the same site with sister stations 90.7 Love Radio and 101.1 Yes! FM.
 96.3 Easy Rock logo since November 2021 | |
| Broadcast area | Mega Manila and surrounding areas |
|---|---|
| Frequency | 96.3 MHz (HD Radio) (FM Stereo) |
| Branding | 96.3 Easy Rock |
| Programming | |
| Language(s) | English |
| Format | Soft AC |
| Network | Easy Rock |
| Ownership | |
| Owner | MBC Media Group[1][2] |
| DZRH-TV, DZRH, 90.7 Love Radio, 101.1 Yes FM | |
| History | |
First air date | 1972 |
Former call signs | DWBC-FM (1972–1980) |
Former names |
|
Call sign meaning | WRocK (former branding) |
| Technical information | |
Licensing authority | NTC |
| Class | A/B/C |
| Power | 25,000 watts |
| ERP | 75,000 watts |
| Links | |
| Webcast | Listen Live |
| Website | Easy Rock |
History
edit1980–1988: Real Radio
editACWS-United Broadcasting Network established the station in 1972 as a simulcast of 940 kHz. On February 4, 1980, It became an originating station as RK96 Real Radio and changed its callsign to DWRK. Headed by Mike Pedero, it aired a Lite Rock format. Back then, its studios were located at the FEMS Tower 1 in San Andres, Manila.
In 1986, Mike Pedero left the station after six years and transferred to Citylite 88.3 (now Jam 88.3). Al Torres is one of the notable DJs who worked with the station.
1988–2009: WRocK
editOn October 15, 1988, the station rebranded as 96.3 WRocK and switched to a Soft AC format, adding love songs to its lite rock playlist. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick".[3] During the 2000s, it began hosting events headlined by DJs Cherry Bayle (now with Radyo5) and Dylan Thomas.[4][5]
On October 6, 2008, the Manila Broadcasting Company acquired the station from ACWS-UBN for ₱229.6 million. Except for the acquisition price, further terms were not disclosed.[6]
2009–present: Easy Rock
editOn October 26, 2008, the original WRocK transferred its operations online. Despite the move, MBC opted to retain the branding for the meantime. This was MBC's first venture into class upscale market. In December 2008, after a few weeks of automation, the station introduced a new set of DJs.
On May 18, 2009, DWRK rebranded as Easy Rock, ending almost 21 years of broadcasting under the WRocK brand to reflect the change. Most of its programming was similar to the one of WRock.[7][8]
On October 2, 2019, the main studios of 96.3 Easy Rock at the MBC Building, CCP Complex in Pasay, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park. In interim, Easy Rock broadcast from its backup studio in BSA Twin Towers in Mandaluyong, where its transmitter is located.[9]
On November 15, 2021, after a two-year hiatus, the MBC stations returned to the newly renovated MBC Building inside the Star City complex, which was still under rehabilitation and reconstruction. At the same day, MBC relaunched its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all together, Filipinos!) along with the new logos of all MBC radio stations.[10]
Theme music
editFrom 1988 until May 17, 2009, the jingles were resings from K-Lite 93.7's jingle package from Century 21 Programming (now TM Studios). It also had versions recorded by various local artists, including Sharon Cuneta, Regine Velasquez, Martin Nievera, The CompanY, Kuh Ledesma, Lea Salonga, Bituin Escalante, Christian Bautista, Jose Mari Chan, South Border, Nina etc. as part of its "Why does this singer have lite rock on his/her radio?" campaign.[11] Since 2010, it has been exclusively heard on the surviving WRocK station, DYRK in Cebu.
On May 18, 2009, along with the rebrand, it used the Delilah jingle package from ReelWorld, since it ironically has the same tune as that of K-Lite's.[12] Acapella versions of their jingles were used during their Monday program Remember Someone Today from October 2012 to February 2020.
On December 3, 2021, a few weeks after relaunching its logo, its jingle package was also revamped after 12 years, this time using the Easy Radio jingle package from ReelWorld while keeping the iconic melody of the station. ReelWorld also produced jingles for its sister stations Love Radio and Yes FM.
HD Radio operations
editAt present, 96.3 Easy Rock is also heard via digital HD Radio via the HD1 channel. The HD2 channel carries the simulcast of Radyo Natin Nationwide, a hometown-formatted national radio station owned by MBC affiliate Radyo Natin Network. The HD3 channel carries a simulcast of sister AM station DZRH.
References
edit- ^ a b "2011 Philippine Yearbook (Page 18)" (PDF).
- ^ a b "NTC FM Stations via FOI website" (PDF). foi.gov.ph. August 17, 2019.
- ^ "WRocK's 4th Anniversary". Manila Standard. Philippine Manila Standard Publishing. October 15, 1992. p. 14. Retrieved January 17, 2023 – via Google News.
- ^ Goodbye, 96.3 WRocK. Thanks for the Memories
- ^ FM Radio’s “96.3 WRock the Heart of Lite Rock”
- ^ Elizaldes’ Manila Broadcasting acquires 96.3 Wrock Archived October 9, 2008, at the Wayback Machine
- ^ "The Birth of the Easy Rock network". Archived from the original on December 21, 2012. Retrieved July 30, 2009.
- ^ Is she the one?
- ^ Fire hits Star City compound
- ^ "MBC jumsptarts re-branding campaign with new station logos". DZRH. November 15, 2021. Retrieved November 15, 2021.
- ^ "Radio memories... - Page 40 — Music and Radio".
- ^ 96.3 Easy Rock Gets Jingles from ReelWorld
External links
edit