Recently, many coffee growers have been selling their cherries to wet-milling facilities for quicker cashflow and less effort. While this trend offers short-term benefits, it reduces the incentive for growers to maintain quality during post-harvest, impacting their competitiveness and the unique attributes of specialty coffee. At Caravela, we understand these challenges. Through our PECA Program, we provide comprehensive support to coffee growers, offering real numbers and tailored scenarios to help them make informed decisions. Our PECA team, many of whom are coffee growers themselves, brings invaluable experience and insight, guiding farmers to maximize their income while preserving coffee quality. Together, we strive for a sustainable and competitive future in coffee cultivation. Let's continue to champion quality and prosperity in every cup.
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