Unlock Ongoing Engagement with Subscription Plans

Recurring Revenue Stream

New, consistent and predictable revenue stream with the opportunity to drive additional revenues from existing customers through upsell and cross-sell

Customer Data Acquisition

Capture valuable customer data and use this to deepen customer understanding in order to make better, data-driven decisions

Digitally Connected Customers

Real-time digital connection to enable you to communicate with customers, driving the behaviour you seek

Future-proofed Architecture

Ability to scale and deploy new digital services using the same connection to deliver against your strategy

BUT

It's important to get subscriptions right and to do that, you need a compelling and transparent value proposition that meets the needs of your customers. Both in terms of ensuring it’s a frictionless experience and in choosing the right entitlements for your customers.

The experience needs to be:

Omnichannel – Customers can engage with the subscription through any channel
Convenient – Quickly and easily access their entitlements
Real-time – Customers can redeem their entitlements immediately after signing up
Choice – Customers can choose how to engage with the scheme, including length of subscription, payment plan, choice of benefits, etc.
Secure – The ongoing payments must be secure

A report by Forrester states:

"A subscription-based model is an attractive option for retailers and brands to acquire and retain their customer base, grow their revenue, and optimize their digital experience. It’s a guaranteed customer and a recurring source of revenue, and it takes the guesswork out of the shopping experience for both the customer (e.g., automatic payment, purchases that simply show up on time) and the business (e.g., predictable revenue, inventory management)."

Available to Forrester subscribers or for purchase.

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Maximise revenue and loyalty: unlock ongoing engagement through subscriptions

Benefits of a subscription programme

Recurring Revenue Stream

Customer Data Acquisition

Digitally Connected Customers

Future-proofed Architecture

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