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Lotame Panorama ID

Lotame Panorama ID™ is a pseudonymous ID that represents devices for the purposes of audience enrichment and campaign activation. It is powered by the Lotame Panorama Graph, which is built on hashed emails and browser and device data and combined with machine learning and predictive models to estimate the likelihood that a group of devices may be used by the same user or are in the same household.

Lotame’s Panorama ID module sends the IP address, user agent, and timestamp from the request to Lotame in order to successfully generate a Panorama ID. For more information on how the Panorama ID works, please visit https://www.lotame.com/panorama-identity/.

Through registering above, your organization will execute Lotame’s Panorama ID Enrollment Terms for Prebid.org. Lotame’s Services Privacy Notice describes the processing of personal data by Lotame.

If you have any questions about Panorama ID, please reach out by emailing [email protected].

Add it to your Prebid.js package with:

gulp build --modules=lotamePanoramaIdSystem

Lotame Panorama ID Registration & Implementation

To get started, you will need to register with Lotame in order to receive your unique client ID for the userID module. Please contact [email protected] for any questions that you may have.

Once you sign up, you will receive an email with your client ID and instructions for implementation.

Lotame Panorama ID Example

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "lotamePanoramaId",
            params: {
                clientId: "1001"
            }
        }]
    }
});

NOTE: For optimal performance, the Lotame Panorama Id module should be called at every opportunity. It is best not to use params.storage with this module as the module has its own optimal caching mechanism.

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