Rock Paper Reality

Exciting News from Rock Paper Reality at #GoogleIO 2024! We’re thrilled to announce a new AR project developed in partnership with Google AR & VR, @Google Arts & Culture, and #GoogleMaps. This first-of-its-kind launch features an #AR integration into Google Maps to bring the history, arts and culture of Paris to life in an entirely new way. We led the design and development of the immersive AR project that will allow users to interactively explore Parisian history later this summer. In addition, we produced a portfolio of marketing assets including this teaser video. Learn more about this exciting collaboration and our role in pushing the boundaries of AR technology with Google [Link in comments]. #ImmersiveTech #3DContent #DigitalInnovation

❄️The holidays are just around the corner, making it the ideal time for brands to transform their storefronts from mere displays with glittering lights into something truly special - an immersive #AR experience! 🎄✨ What can be achieved with AR? 🎁 Draw in potential customers with captivating AR experiences and sweepstakes giveaways, offering something exciting and memorable before they even step inside. 🎉 Create interactive, virtual elements that invite people to explore, play, and engage - transforming foot traffic into in-store traffic. Last holiday season, we helped T-Mobile take over Times Square with an engaging AR scavenger hunt. Shoppers followed visual clues that came to life on billboards and skyscrapers, creating a seamless blend of tech and storytelling. It pulled in crowds, left lasting impressions, and most importantly, it got people into the store. ✅ Curious about how it worked? Read the full story via the link in the comment below. ⬇️ #AugmentedReality #immersive #storefront #holidays

Our Head of Strategy, Omead Sinai, emphasizes the importance for brands to stay true to their core values when adopting new technologies. This is key to boosting customer engagement and helping your brand stand out in a competitive digital landscape.🚀 That’s exactly what we achieved for Chronic Cellars winery. 🍇 We transformed their beloved brand character, 🟣 Purple Paradise, into an AI-powered sommelier in augmented reality, authentically embodying the spirit of Chronic Cellars. Curious to see how we made it happen? Check out the full story via the link in the comment below! ⬇️ #AI #AR #Marketing #Innovation #CustomerEngagement

#AI characters represent an evolution of storytelling and are a much-needed tool for elevating the conversation between brands and their audiences in the coming years. 🚀 Plus, these AI avatars are taking #AR and #VR experiences to the next level, making them incredibly realistic for users. ✅ ➡️ Swipe through for key highlights. Discover the full impact of AI avatars on brand interactions by following the link in the comments. ⬇️ #Marketing #Innovation #CustomerEngagement

Imagine customizing every detail of your client's travel experience - from their departure to the destinations they explore. ✈️🌍 How? With #AugmentedReality. Why is this crucial? A significant 63% of customers will leave a brand that fails to effectively personalize its services (source: Smart Insights). #AR technology is the game-changer in delivering tailor-made experiences across various industries. 👇 Here's how #travel and #tourism companies can leverage AR from the start of the journey, even before clients pack their bags: - Virtual exploration of landmarks, natural wonders, and city streets. - Virtual room tours before booking. These features ensure that the destinations and accommodations clients choose match what's promised in brochures. ✅ 👇 Upon arrival, AR can enhance locations and #attractions with: - INFORMATIVE OVERLAYS providing details on artifacts, buildings, art, and more. That's exactly what we have done for cultural landmarks in Paris, including the iconic Eiffel Tower, by deploying informative AR features in Google Maps. You can read more about it here: https://bit.ly/3BlmNSp - INTERACTIVE MAPS with real-time directions and visual cues for easy orientation. - REAL-TIME TRANSLATIONS to overcome language barriers. - INTERACTIVE EXHIBITS and historical reenactments for enriched experiences. - AR GAMING APPS that engage visitors with treasure hunts and puzzles. - VIRTUAL REPRESENTATIVES delivering personalized guidance. There is no doubt that AR is a powerful tool in reshaping the tourism industry, enhancing CLIENT SATISFACTION, and helping brands STAY AHEAD in a dynamic market. ✅ Interested to discover how AR can open new revenue streams and take marketing to the next level in tourism? Check out the link in the comments below. ⬇️ #hospitality

How can theme and amusement parks make every visit even more exciting? Thanks to #AR, the fun has leveled up! 🌟 Immersive and interactive experiences through smartphones, digital access points, and wearables effectively enhance theme park #entertainment. 📊 Data show that consumers are craving these immersive experiences. A survey from AddictiveTips reveals that 95% of Americans have either tried or are eager to try AR and VR technologies. So, what does AR do for #theme and #amusement parks? 🤔 Visitors don’t just expect great service - they crave exhilarating, one-of-a-kind experiences. With AR, theme parks can deliver exactly that. It allows them to tell more captivating stories and offer greater value without the need for costly physical renovations. This means new attractions can be rolled out quickly and cost-effectively.⚡ Using AR headsets or mobile devices, visitors can engage with #virtual games, characters, and effects that blend seamlessly with the real world. What’s really great is that these AR-activated experiences are unique to each individual, socially engaging, and continually evolving, offering a fresh and exciting experience no matter how often they visit. This leads to excellent customer experiences that drive satisfaction, loyalty, and repeat business - simply put, it keeps people coming back for more. Explore the powerful possibilities of AR in all #attractions by following the link in the comments below. ⬇️

Our Sam Field is back on stage! 🎤 Last week, he shared his insights at the Stylus 'Life In AI' panel. He discussed strategies for brands to use #AI characters to enhance their marketing and customer experiences. With recent innovations in AI and the rise of AI avatars, this topic is undoubtedly generating significant interest across the industry. 👀💥 Sam was also part of the VCCP Curious Festival, where he spoke about our recent project with Google, helping to launch #AR into Google Maps for the first time. We are proud that Sam, our VP of Global Partnerships, with his sharp insights, thorough analysis, and innovative ideas, not only significantly contributes to our team but also shares valuable insights with others passionate about #immersive tech, AR, and AI. 🌐 If you're a Stylus member, be sure to check out the 'Life In AI' reports. They are valuable resources, as an enormous amount of effort has been poured into this research. To explore Rock Paper Reality's insights on enhancing brand interactions with AI avatars, check out the article linked in the comments below. ⬇️ #artificialintelligence #xr #digitalmarketing #augmentedreality

Wondering why some brand posts on your feed get more shares and seem more alive than others? 🤔✨ Here's a stat to think about: Over 40% of users are more likely to share a social media #AR experience than other types of brand posts. (source: VentureBeat) Why? Because AR pulls viewers into a more immersive world, keeping them hooked longer and interacting more - boosting those all-important engagement metrics like time spent, click-through rates, and shares. But the benefits of AR extend beyond just improving #CustomerEngagement. It sets brands apart as FORWARD-THINKING and tech-savvy - attributes that resonate powerfully with Gen Z and Millennials. In fact, these younger crowds are 71% more likely to use AR, drawn to its blend of innovation and creativity. (source: data from Snap Inc./Deloitte) And there’s more under the hood. AR provides valuable INSIGHTS INTO USER BEHAVIOR. Every interaction gives brands a peek into what catches their audience's eye, helping tailor future strategies and refine marketing approaches. Incorporating #AugmentedReality isn't just about enhancing the user experience; it's about transforming how #brands tell their stories! 🚀🌐 Excited about the potential of AR to revolutionize your brand's social media strategies? Discover more at the link below! ⬇️ #Marketing #SocialMedia

How can brands deliver the personalized experiences that over 70% of consumers expect? Research indicates that frustration increases when these expectations are not met. (Stats source: McKinsey & Company) #AI and #immersive technologies TOGETHER are opening up NEW DIMENSIONS OF PERSONALIZATION. From AI-driven avatars and adaptive storytelling to enhanced imagery, voice cloning, and more, the possibilities are extensive. But one of the crucial aspects of AI that enables personalized interactions is BEHAVIOR ANALYSIS and PREFERENCE TRACKING! 📊🔍 AI excels in efficiently analyzing vast data volumes, detecting patterns, and even predicting user actions. By understanding user preferences and actions, AI can enable the creation of #XR experiences that resonate on a personal level. 🎯 Think of tailored narrative arcs, shopping suggestions, and training materials that can make immersive experiences way more engaging and closely aligned with individual preferences. The end result? Enhanced satisfaction, increased engagement, and a far greater value for both the user and creator. 💥 With applications spanning entertainment, gaming, medicine, enterprise, e-commerce, and beyond, numerous industries can harness the powerful combination of XR and AI. Intrigued by how AI and immersive tech can transform your customer interactions? Learn more at the link below! ⬇️

Why do #sports entities need to keep up with digital innovation? 👉 These numbers speak volumes: Recent reports show that only 47% of Gen Z identify as sports fans, nearly 40% never watch sports, and only 24% watch sports at least weekly. What does this tell? Gen Z doesn't want to be passive viewers, lounging on the couch. THEY WANT TO BE PART OF THE ACTION! 🎮🏀 They expect to engage with their favorite games, matches, and teams in MORE PERSONAL and interactive ways. Why is this important? Younger generations are the future of the consumer market. In fact, they already form a significant portion of it and are rapidly approaching their prime spending power. So, how can sports be made more engaging for viewers and consumers? #AR INTEGRATIONS AND #IMMERSIVE TECH provide innovative and interactive ways for sports entities to connect with a younger, tech-savvy audience that values immersive experiences. 🌐 The possibilities are vast, from real-time data overlays and virtual stadium tours to interactive elements in stadiums, animated avatars of players, gamification elements, virtual try-ons for sports merchandise, and more. What are the impacts and benefits? These features not only enhance the viewing experience by bringing fans closer to the action, but they also drive higher engagement, leading to increased fan loyalty and potentially higher spending on merchandise and virtual experiences. Plus, they open up new advertising avenues and sponsorship opportunities. THESE INNOVATIONS ARE CRUCIAL FOR MAINTAINING AND GROWING FAN BASES. 🎯 For a deeper dive into how AR is revolutionizing sports and fan engagement, explore the full details by following the links in the comments below. ⬇️ #AugmentedReality #Innovation