Reel

"How do you define additionality?" This is one of the most common questions we are asked when talking with customers and developers about PPAs. It's a good question, because the concept of additionality is increasingly being blurred and thrown around in renewable energy circles, often leaving the word without little meaning. ‘Additionality’ refers to the idea that, to make a difference, an action needs to result in a sustainable project that would not have occurred without that action. This is especially important for companies purchasing renewable energy⚡ For Reel - we analyse and screen each project and PPA for the level of additionality it offers. The main questions we ask ourselves are: ❓What is the consequence for the developer (and their underlying finance partner) of entering this PPA'? ❓Does the PPA - directly or indirectly - help ensure that new renewable energy is being build? To answer these questions, we need to understand how advanced the project is, how it will be financed, the capital structure of the developer, and many more elements. In the strongest form, the developer is unable to move forward with the project without the PPA - the PPA is a requirement for the project to be build and financed. In other instances, the PPA has more indirect value - helping to ensure better financing terms and unlocking more capital for renewable energy projects at large. Importantly, just because a project is "new", it doesn't mean that the associated PPA is necessarily additional For transparancy, we always ask to have additionality defined in our PPAs, so it's fully transparent what the context and additionality of the specific PPA is. It's essential that PPA buyers ask these questions, to help strengthen the procurement system around renewable energy. I'll plan to write a longer blog post on this topic over the summer, so stay tuned for more insights.

Globale temperaturer stiger hvert år, og klimakrisen har nået et omfang som kræver en enorm fælles indsats. Heldigvis går vi en tid i møde, hvor CO2-rapporteringskrav bliver skærpet markant. Men vores viden om, hvilke løsninger, der faktisk gør en forskel, udvikler sig hurtigere end CO2-rapporteringsstandarderne gør. Jon Sigvert fortæller her om de greenwashing udfordringer, der er knyttet til en almindelig “grøn” elaftale. Take aways: 👉 Størstedelen af de elaftaler, der markedsføres som ‘grønne’ leder ikke til reelle CO2-reduktioner. 👉 Derfor skal man være meget opmærksom på, hvordan man kommunikerer omkring sine elindkøb. 👉 Nøgleordet er additionalitet - tilføjer din elaftale mere vedvarende energi til elnettet? 👉 I Reel har vi specialiseret i at lave elaftaler, der gør en forskel. Vores kunder køber strøm igennem os, for at sikre at deres klimaambitioner bliver fulgt helt til dørs. Se med og lær hvordan du kan fremtidssikre din virksomheds el-indkøb og undgå beskyldninger om greenwashing. Find linket til vores 30-minutters webinar i kommentarfeltet👇

Introducing Denis Drobny, our software engineer at Reel⚡️ We don’t know if he learned it on the football field or from his impressive background in computer science (maybe a mix), but Denis knows how to spot the winning paths that help us reach our tech goals. Diving into his professional background, Denis has made contributions to IBM, Movinn, and Motorola Solutions. Now at Reel, he’s focused on developing our platform and infrastructure to drive real impact. We asked Denis four questions and here’s what he had to say: 👀 Why Reel? "It’s the perfect opportunity to use my skills to help solve a problem I deeply care about - tackling the climate crisis. I also love working with people who share the same values as I do." 🌟 What has been a highlight of your time at Reel so far? "I appreciate that even though we’re a growth-oriented, VC-funded company, we’ve managed to maintain and even improve the culture while scaling up the team. We keep exploring new areas and products, so there's always something new to learn." 🏙️ Describe your perfect post-work evening in Copenhagen "Winning a football match and having a locker room beer with my boys." 🦜 One fun fact about you "I'm a beginner bird watcher." We're grateful to have you, Denis! 🙏 We look forward to continuing to tackle the climate crisis together and hope you get to spot all the birds you wish for!

Gå ikke glip af vores kommende webinar 👉 Køb strøm lokalt i Nordjylland - en grøn genvej til faste, lave elpriser. Allerede i 2025 står mange virksomheder over for strengere reduktionskrav, som kan mødes med en PPA-aftale. Det nye solcelleprojekt i Hjørring skaber en unik mulighed for lokale virksomheder, der ønsker at fremtidssikre deres klimaregnskab og forbedre bundlinjen. Sæt kryds i kalenderen den 18. juni kl. 11:00, hvor Co-founder og CCO hos Reel, Anders Engtoft Meldgaard, vil fortælle om projektet, fordelene og hvordan I kan være med.

When companies purchase green power, it’s with the good intention of contributing to the energy transition. However, doing this right isn’t obvious: most ‘green’ energy purchases do not create new renewable energy, and the most effective solution has historically only been available to the largest companies. The most common way companies purchase green power is to buy Guarantees of Origin (GOs). The logic goes that by purchasing these renewable energy certificates, renewable energy producers receive extra income, creating a stronger incentive for the development of new renewable energy. In reality, these certificates do not create new renewable energy. One reason is that GOs are issued for every MWh of renewable energy - whether it comes from a wind farm built 15 years ago or a brand new solar park. No preference is created for newer parks. Another reason is that GOs are priced too low to send strong price signals that might otherwise stimulate new renewable electricity supply. Fortunately, there is an effective alternative to GOs: special electricity contracts known as a Power Purchase Agreements (PPA). These contracts ensure that a company’s electricity purchase leads to the creation of new renewable energy. Give our new blogpost a 5 minute read and learn more about why PPAs are the most effective green power solution for businesses: https://lnkd.in/eDYJusPD

It's World Environment Day! 💚 While the task of saving our planet may seem daunting, countless individuals, companies, and organisations are dedicating their time and resources to creating tangible impact. Companies like Electricity Maps are using data to decarbonise electricity, while The Footprint Firm exclusively advises and invests in climate-positive innovations. At Reel, we’re focusing on accelerating renewable energy growth ⚡ We are still far from the triple-fold growth in renewable energy science says we need to prevent the worse of climate change. For example, solar and wind energy growth needs to accelerate to 24% every year (starting now), up from its current 14% annual growth rate. Accelerating renewable energy growth will require we use all tools and collaborations at our disposal - it means shaking up the traditional systems standing in the way of meaningful change. In the electricity sector, how companies traditionally buy ‘green’ electricity is one of such systems. Companies consume 2/3 of all global electricity and yet the way they purchase ‘green’ electricity has little to no real world impact. The missing link has been a way for companies to use their electricity bill for good - by signing electricity contracts that ensure the construction of new solar and wind parks. This is possible with PPAs (Power Purchase Agreements), the only electricity contracts that result in the construction of new solar and wind parks ☀ 🌬. Read more about how Reel is fighting climate change with electricity contracts: https://lnkd.in/eDYJusPD

Introducing Maximilian Weber, our Founders Associate at Reel! From recently running his first marathon to hosting Reel’s first offsite, Max has had an eventful start at Reel! Max is our in-house swiss-army knife from Germany, working on everything from fundraising and market expansion, to hiring and internal operations. In his free time you will often find him outside, on bike trails and runs. His love for running has even infiltrated Reel: Max started the Reel Running Club, and its membership is growing! We interviewed Max and here’s what he had to say: 👀 Why Reel? “Reel's commitment to reshaping an old-fashioned industry while championing sustainability, resonates deeply with me. On top of that, Reel has been a great platform for personal growth and enabled me to have impact from day one.” 🌟 What has been a highlight of your time at Reel so far? “Our February offsite in Sweden! It had a similar feeling to class trips back in the day. There were so many fun and memorable moments. Another highlight has been seeing new joiners sign their contracts and choose Reel as their workplace.” 🏙️ Describe your perfect post-work evening in Copenhagen "Needless to say that such an evening would occur in the summer. It would entail a bike ride up north of Copenhagen, a nice dinner in either Nørrebro or Vesterbro, and an ice cream afterwards (can recommend Isoteket) with friends.” We are so happy to have Max on our team! We look forward to seeing his continuous impact as we work towards a more renewable future ⚡

Vi er glade for at kunne annoncere vores nye samarbejde med Plastindustrien, med formålet om at hjælpe virksomheder i plastindustrien med at nedbringe deres CO2-udledninger! ⚡ Verden skal tredoble sin kapacitet inden for vedvarende energi før 2030 for at opfylde vores klimamål. Virksomheder kan spille en afgørende rolle i denne tredobling ved at købe elektricitet, der direkte bidrager til nye vedvarende energiprojekter. Derfor har vi lavet en samarbejdsaftale med Plastindustrien, om at tilbyde deres medlemmer adgang til Power Purchase Agreements (PPAs) til fordelagtige priser. PPA'er skaber både ny vedvarende energi, og giver samtidig virksomheder faste priser på strøm. Sammen arbejder vi på at accelerere omstillingen til vedvarende energi. Læs mere om vores samarbejde her: https://lnkd.in/ecqAnhTS Og book et møde, hvis du vil høre mere om samarbejdsmuligheder: www.reel.energy/contact-us

Sammen med Business Djursland inviterer vi alle lokale virksomheder til et informationsmøde om det kommende solcelleanlæg i Mesballe. Solcelleanlægget vil blive opført af Energicenter Nord som et resultat af jeres virksomhedsaftale om at købe strøm derfra. Vi ser frem til at møde jer til en let forfriskning og diskutere projektet. I vil især få indsigt i de økonomiske og bæredygtighedsmæssige fordele, som jeres virksomhed kan opnå ved at købe strøm direkte fra producenten gennem en såkaldt PPA-aftale. Efter mødet går vi i samlet flok hen og besigtiger området, hvor solcelleanlægget kommer til at ligge 🌱 Tilmeld dig her

At Reel, we offer an alternative to the outdated, traditional ‘green’ electricity system: Power Purchase Agreements (PPAs) for companies of every size. When companies sign PPAs, new solar and wind parks are built to match their energy consumption. And thanks to Reel’s unique technology, companies can sign multiple PPAs to match 100% of their electricity consumption, ensuring that they add as much new renewable energy to the grid as they consume. Read more about the problem with the traditional ‘green’ electricity system here: https://lnkd.in/d5tT2Pdi