ReD Associates

"The goal of the tools we create is to navigate that latent space... To me that is why it remains the same thing – you're still guiding something out of an infinity of possible results." Charles Gorintin (co-founder of Mistral AI and co-founder and CTO of Alan) on why he believes GenAI marks a technological – as opposed to an epistemological – revolution from our ReD Dialogue on Authorship in the Age of AI in Paris last month, alongside Neil Beloufa (artist and co-founder of EBB) and ReD's Alexis Jakubowicz and Charlotte Vangsgaard. Watch the full clip below. #strategy #authority #genAI

Short of something fresh to listen to this summer? Check out ReD's latest podcast series Leading With Perspective where ReD partners sit down with top executives to dive into all things leadership, transformation and strategic thinking. Kick things off with episode one where Roger Martin, leading strategic advisor to CEOs around the world, discusses why many companies develop grand ambitions but fail to execute on them as well as the role of culture in strategic thinking. In episode two, delve into the do’s and don’ts of mobilising change within an organisation with Mads H. Ryder, one of Denmark’s most experienced executives and an expert in change management and transformation. We'll be sharing more episodes from Leading With Perspective after the summer, but in the meantime, find all these episodes at the link below or wherever you get your podcasts. https://lnkd.in/eJ9GVpkX #strategy #podcast #leadership

"I don't know how the future business model of creation needs to be put together... But how you pay for work needs to be redefined." Charlotte Vangsgaard on the future of the creative business model from our ReD Dialogue on Authorship in the Age of AI in Paris last month, alongside Charles Gorintin (co-founder of Mistral AI and co-founder and CTO of Alan), Neil Beloufa (artist and co-founder of EBB) and ReD's Alexis Jakubowicz where they explored the future impact of AI on the relationship between companies, consumers and creators. Watch a clip below and we look forward to sharing more clips with you soon. #strategy #AI #creativity

ReD Leadership Interview // Culture as the key ingredient in successful M&As   In 2023, Novo Nordisk acquired French MedTech company BIOCORP, as part of their strategy to complement existing capabilities with external innovation in the future. In our latest Leadership interview, VP of Corporate Development at Novo Nordisk Mikael Wedell-Wedellsborg – who played a leading role in the integration – and Biocorp’s CEO Eric Dessertenne speak to ReD’s Mads Holme and Alexis Jakubowicz on how they navigated this acquisition; from the importance of carrying out a deep cultural analysis upfront, to maintaining an open dialogue during the integration phase, to seeing cultural tensions not as problems to solve but fruitful moments of growth and learning.    “Culture was the cornerstone of the integration,” says Mikael, “but we had to do the culture work differently; we had to go in-depth as opposed to past acquisitions. We knew that if we didn’t get this right from the start, it would turn out to be something that would haunt us later.”   Read the full interview below where you can also read ReD’s four recommendations for leaders looking to get cultural integration right. #leadership #strategy #M&A

ReD Careers // We are hiring a financial assistant in Copenhagen. Our finance and operations team are an integral part of ReD's business. The team work closely with internal and external stakeholders to ensure the day-to-day functions at ReD are managed and maintained to a high standard. See below for full details about the position and information on how to apply. We look forward to hearing from you! https://lnkd.in/eCUdqyPG #finance #jobs

"We made something that allowed anyone to build and generate those images and what we realised was that we actually needed more designers than before... And so the most important thing became not so much the ability to make but the ability to judge." At our ReD Dialogue on Authorship in the Age of AI in Paris last month, Charles Gorintin (co-founder of Mistral AI and co-founder and CTO of Alan) spoke about bringing AI into the creative process and why curation is just as important as creation when it comes to working with these technologies. Charles was joined by ReD's Alexis Jakubowicz and Charlotte Vangsgaard and Neil Beloufa (artist and co-founder of EBB) to discuss and challenge the future impact of AI on the relationship between companies, consumers and creators. Watch a clip below and we look forward to sharing more clips with you soon. #strategy #AI #creativity

Our Second episode of ‘Leading with perspektiver’ is ready ❤️

ReD Podcast // Episode 2 of Leading with Perspective is now live! What are the do's and don’ts of mobilising change within an organisation? In today’s episode, ReD’s Charlotte Vangsgaard sits down with one of Denmark’s most experienced executives, Mads H. Ryder, an expert in change management and transformation. Currently CEO of LeDap, an international group of padel companies, Mads has previously served as CEO of Rosenthal, one of Europe's largest porcelain manufacturers and retailers, and held executive and leadership roles within Royal Copenhagen, Weight Watchers and Legoland Parks. From theme parks, to porcelain, to fashion, he delves into the most common pitfalls that companies make across these industries, shares his recipe for success when it comes to making change that is lasting, and tells us why it’s important to admit one’s mistakes as a leader. Hit the link below to listen or head to wherever you get your podcasts. https://lnkd.in/dC36bZFt #strategy #podcast #leadership

ReD podcast // Our second episode of "Leading with Perspective" will air tomorrow, as ReD partner Charlotte Vangsgaard sits down with Mads H. Ryder to talk through some of the recurring business challenges he has witnessed as CEO for some of Europe's largest companies. "The mistakes we do in the companies I've been involved in are exactly the same," he says. "And I would probably say it goes for all industries worldwide. Lack of focus, lack of execution, political mismatch..." Listen to a teaser below and we look forward to sharing the full episode with you tomorrow. #strategy #leadingwithperspective #podcast

"This serves as a crucial lesson for any business leader: regardless of how strong your track record is or how much value you demonstrate, it stills need to be communicated with care and empathy," writes ReD's Alexis Jakubowicz in a letter in this weekend's Financial Times, on what France's recent political events can teach us about good leadership. Read the full article below. #strategy