Pravda A/S

Summer, is that you? ⛱️ Summer is almost here, and we all know what that means! But before you hit that OoO button, we want to wish you a joyful and happy summer. At Pravda, we're clocking out for the summer EOD, and we will be back in action on August 5th. We can't wait to dive into another season full of exciting new customers, events, projects, campaigns, and brand journeys. Stay tuned..... If you need a bit of poolside branding inspiration for the summer, check out our top three picks for hands-free summer content: 🤿✨ ☀️ 10 x B2B Commandments. A fun and insightful guide to B2B branding — ➡️ https://lnkd.in/dnQNWe48 ☀️ Gamechangers — A real and honest story on rebranding and growth ➡️ https://lnkd.in/dB-Gj4n5 ☀️ Employer Branding vs. Corporate Branding – How you get a strong employer brand that can move your business ➡️ https://lnkd.in/dA2tMCfT #summer #pravda #branding #employerbranding #content #gamechangers #B2B

Are you an in-it-to-win-it first-team player? 💯 We’re on the hunt for a one-of-a-kind Client Director to join our team! We need a natural networker who thrives in the sweet spot between sales and strategic sparring. If that’s you, this could be your next big move. 📦✨ At Pravda, we advise the most ambitious B2B brands with a big-picture approach. We're on an exciting mission to become the Home of Business Brands® in the Nordics. While we take our business seriously, our atmosphere is far from it. As a team, we challenge each other, support one another, and celebrate our successes together. 🥂 Still interested? Check out these job must-haves: ✅ Passionate about branding ✅ Love helping clients boost sales with strategic brand positioning ✅ Communicates this effectively, even to the toughest C-suite executives If you’re nodding your head to all of the above, you might be a perfect match! Head over to our website for more details and send us your application and CV. [⬇️ Links are in the comments below ⬇️] #jobs #sales #branding #clientdirector #pravda #homeofbusinessbrands

A collection of captivating key assets kick-started and drove awareness, making a real impact. ✨ Getinge aimed to expand their brand presence overseas, with a focus on North America. The goal was to demonstrate their deep knowledge of operating rooms, sterile processing, and surgical procedures, which allows them to understand the daily challenges faced by healthcare professionals and provide top-quality equipment and solutions. We developed a strong platform and a series of captivating hero assets for their campaign, titled "Designed for Life." 🚀 This series of brand films narrated from the customer's perspective, showcased Getinge's journey. "Designed for Life" marked the beginning of a new era in patient care. This campaign highlighted who Getinge is, what they do, and how they support patients, hospitals, and healthcare professionals. Dive into what we did for Getinge.🤿 Links are in the comments below ⬇️ #branding #B2B #getinge #pravda #film #brandawareness #campaign #heroasset

Never take brand loyalty for granted! 🚦 "Don’t just win market shares. Win hearts and foster true love for your brand. Throughout my time working with Danish and international B2B companies, one simple ‘truth’ has repeatedly emerged. A common denominator that has characterized the most successful clients, whether they sell medical equipment, workwear, IT, or logistical solutions: They have all had the clarity, courage, and patience to think beyond simply expanding market share. Not that they don’t want to increase their top line and see their sales curve rise. They do. And more often than not, they achieve it. But at the same time, they understand that behind every sale lies a customer’s positive perception of their brand. A perception, a preference, and in the most successful cases, a professional love and loyalty achieved through solid brand work. This work is grounded in strategic insights about their brand’s DNA, their target audience’s needs and desires, and their brand’s true differentiation in the market. At Pravda, we like to talk about ‘mathemagic’. Because our B2B brand building process consists of both cold-hard but relevant data and strategic recommendations (the mathematics) – and piping-hot creativity (the magic). One without the other is worthless. Together, they open entirely new paths to customers’ hearts. And, ultimately, to their wallets." Sune Busk Strategic Director & Partner #B2B #brandingisbusiness #strategy #marketing #mathemagic #brandloyalty

Rule No. 1 of branding: don’t change your name and logo! 🫵 But aren’t rules meant to be broken… 💁♀️ Your logo can be so much more than an icon in the top corner of your website. It could be the common denominator in your brand story. 🧬 In the latest episode of B2B Gamechangers, we reveal how LMS365, now Zensai, changed their corporate identity and logo to discover the true power of rebranding. Watch the latest episode of B2B Gamechangers and get motivated and inspired to start your own rebranding process. [Links are in the comments below. ⬇️ ] #Gamechangers #branding #B2B #marketing #strategy #rebranding #saas Sune Busk, Mette Olesen, Karim Frølund Jarrar

You can’t bore people into loving your brand. This also means you, B2B! 🫵🥱 What do a pair of running shoes and a million-dollar high-end IT solution have in common? 👟 👨🏻💻 Answer: Both are bought by people. By human beings. 🙂 Even though B2B purchases might involve a higher degree of rationality, longer customer journeys, numerous influencers, more dialogue, and tough negotiations, they're still influenced by perceptions and emotions – consciously or unconsciously. Therefore, your B2B brand shouldn’t just appeal to logic and business rationales. It must resonate with the heart, intuition, and empathy. And this should be reflected in both your visual identity, your creative platform, your tone of voice, and in every word you use. So, forget the notion that B2B branding is a simple matter of cutting to the bone and presenting naked facts. Forget that professional customers only use factual value propositions, delivery time, prices, terms, and spreadsheets for their decision-making. Make them feel your brand. And give them good reasons to fall in love – rather than fall asleep. ❤️ Michael Bechara Eg Executive Creative Director & Partner #B2B #branding #design #strategy #marketing #H2H

🔍 We're Hiring: Personal Assistant to CEO Wanted! 🔍 Are you a dynamo with a dazzling smile and a flair for flawless organization? Join us as a Personal Assistant and become the indispensable right-hand to our CEO, Mette Hejl.🦸♀️ As Mette's trusted confidante, you'll juggle tasks from planning power-packed meetings to crafting crisp minutes and overseeing and coordinating all her business adventures. Your role will be pivotal in our journey to success. So, welcome to the Home of Business Brands®, where ambition meets humanity, professionalism meets personality, and brilliance is paired with fun.✨ Click the link in the comments below to dive into the details and apply! #joinpravda #hiring #personalassistant #careeropportunity #homeofbusinessbrands #nowhiring

The road to eternal damnation is paved with inconsistent branding.🔥😈🔥 But fear not, in this enlightening live talk, Sune Busk and Karim Frølund Jarrar will guide you toward branding paradise with their top ten B2B teachings.✨😇 10 golden rules that can help you brand your business in the right direction. Links are in the comments below. ⬇️ ⬇️ #B2B #branding #marketing #strategy #performance #rebranding #employerbranding

This weekend was all about celebrating summer, Pravda, and the most important ingredient – each other! 🖤 But have you ever wondered why we make a big deal out of celebrations? 🕺 The reason is simple. Every year deserves a toast, no matter how business went. Whether you welcomed new colleagues or had to say goodbye to cherished ones, won a bunch of awards, or had your brilliance fly under the radar, there’s always a reason to celebrate.🥳 Celebration isn't just a grand finale – it's about enjoying the journey. From the little victories to the big wins, if you can't find joy in the moments along the way, corporate life will start to feel like a marathon with no finish line. So, let's pop some virtual champagne this rainy mid-June. Here's to another year of amazing branding, fantastic colleagues, and wonderful customers. Cheers to all the awesomeness that makes Denmark shine!🥂🍾 #branding #corporatelife #pravda #summer

What would 40% growth be worth to you? For Lidl Danmark, it’s a world-class result! 🟡🔵🔴 We never get tired of seeing the impact our work has on our customers’ businesses. For the Danish branch of global chain Lidl, their new employer branding platform — built by Pravda — has resulted in a 40% increase in job applications a year after launch. Built around an eye-catching People Promise ‘Sammen er vi verdensklasse’ (in English: ‘Together we are world-class’), Lidl is rising above the downward trends in retail recruitment. Read and browse the world-class case. 🟡🔵🔴 📈 Links are in the comments below. ⬇️ #employerbranding #teamlidl #recruiting #pravda #branding