Neurons

Marketing has changed fundamentally. We should no longer just count traffic and views. We need to scale attention, and it's quite different. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗿𝘂𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲. A 2017 study by Nielsen looked at 500 campaigns and found that 𝟴𝟵% of an ad's success is in the creative. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝘀 𝘁𝗵𝗲 #𝟭 𝗱𝗿𝗶𝘃𝗲𝗿 𝗼𝗳 𝗥𝗢𝗜. You can have the best audience targeting, ad viewability, and channel, but all that is worthless if the ad creative doesn’t earn attention and drive emotion. 𝟭. 𝗣𝗶𝗰𝗸 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹 So first off, choose what you want to achieve with attention. Your goals should guide the KPIs you choose. ⬆ Is it to improve ad engagement? ⬆ To drive brand awareness and brand recall? ⬆ Or to measure the effectiveness of your ad creatives? 𝟮. 𝗜𝗻𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 Then, base your decisions on attention data. Getting attention data used to be a real hassle. It involved endless data crunching and complicated eye-tracking studies. But with AI, it’s a breeze. No more heavy lifting. AI can quickly analyze and measure attention, making the process super smooth. This means you can focus on what really matters – crafting great content and strategies – while AI takes care of the data. We unwrap the three types of Attention KPIs that you can track easily with AI in our new blog here. 𝟯. 𝗥𝗼𝗹𝗹 𝘄𝗶𝘁𝗵 𝗶𝘁 If you want to save time & budget with attention-optimized creatives, check out: https://bit.ly/3W81GJY

Hey Agencies👋 The creative market is competitive. Clients want results - and they want them now. To meet high expectations, agencies often rush through creative development without testing. This is a trap. Testing may seem time-consuming, but it actually makes creative teams faster. It provides feedback to improve your designs. Getting feedback early helps you catch and fix issues before they become expensive problems. Our eBook “𝗔𝗜-𝗟𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗿 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀” explains how to integrate rapid testing into your workflows to improve quality and efficiency. Get your eBook👇 https://lnkd.in/dH4ntS7h 

Visual optimization is no longer a mystery🕵️♂️ Get instant, actionable feedback on your visuals from the only AI Copilot built on neuroscience. Neurons AI not only finds performance gaps… … But tells exactly what to do about them. We trained our AI on decades of neuroscience research to help you make better creative decisions: → Just upload your visuals → Analyze their performance → Make adjustments on the fly It’s really that simple. Make better creative decisions. Try Neurons👇 https://lnkd.in/eHPFXXj5 

Hey Brand Experts👋 Your design choices can be hard to justify. We’re here to help☝️ Pre-test your branded visuals in seconds with Neurons and make undisputable design decisions before you go live with your next campaign. With Neurons you can: → Predict your visual performance  → Get the feedback that matters → Justify your design decisions Get early buy-in on your creatives. Learn more👇 https://lnkd.in/dC7ZM57N 

Awareness is the first step of every customer journey. No Awareness - No Conversions🚫 This is why 70% of marketers say building brand awareness is their top priority for social media. If you’re one of them, you’ll love our latest blog. The article covers: ✅ How brand awareness drives growth ✅ How to boost brand recognition & recall ✅ How to optimize branded content with AI Learn how to amplify your brand. Read the article👇 https://bit.ly/3Wg5ZUT 

What an event at Copenhagen Business School 👏 Last week, Neurons held a guest lecture at Copenhagen Business School for Master’s and International students. Our team introduced students to neuromarketing, demonstrated how EEG brain scanning works, and conducted a workshop with Neurons AI to help students better understand what makes ads successful. Shoutout to our amazing team of experts: ⭐️ Anna Koperniczky ⭐️ Amalie Kjelde Høpfner ⭐️ Niclas Debois ⭐️ Theo S. Thank you to all the students who participated and to Jesper Clement for organizing the lecture. -- Missed the lecture? Find our webinar “4 Steps to Launch Captivating Ads” at the link below👇 https://bit.ly/45XLaAx 

Endless client feedback is a common headache… 𝗕𝘂𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲👇 Client’s opinions are often driven by: → Subjective preferences → Competing interests → Personal biases It’s understandable. But also sub-optimal. Even the most well-intentioned client can turn your precious design into Frankeinstein’s monster. 🧌 It’s hard to say no to your clients. But what if you could justify every design decision? What if you could back up your choices with data? What if you could get feedback that you can trust? 𝗡𝗲𝘂𝗿𝗼𝗻𝘀 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁! Get instant, data-driven feedback on your creatives and put client doubts to rest with the only AI Copilot powered by neuroscience. Neurons helps you make better decisions. → Your client gets results → You get piece of mind → Everybody wins Make your choices undisputable🫵 Use Neurons👇 https://bit.ly/3RS8D0a 

𝟯𝟮% 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 abandon brands they love after just one negative experience. -- Your brand is a web of thoughts. Your customers form subconscious associations with your brand at every customer interaction, each of which can improve or hinder your growth potential. Growing your brand is not just reaching new customers—it’s also deepening the connection between you and your existing customers. There are no shortcuts.🙅♂️ Building a brand takes time, consistent quality, & continuous improvement. Our new blog has everything you need to boost your brand. 𝗬𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻: ✅ Improve your brand perception ✅ Use your ads to drive brand growth ✅ Know when to consider a rebranding strategy Learn how to boost your brand growth! Dive into the article👇 https://bit.ly/3W8F4KI 

💸 73% of ad spend is wasted on ineffective campaigns… But it doesn’t have to be this way👇 Pre-test your ads in seconds with Neurons and make better decisions before you go live with your next campaign. With @Neurons you can: ✅ Pre-test every image & video in seconds ✅ Get attention heatmaps & neuroscience insights ✅ See how your ads stack up against industry benchmarks ✅ Know exactly how to optimize visuals for every use case ✅ Get actionable recommendations on what to do next (𝘈𝘭𝘭 𝘣𝘦𝘧𝘰𝘳𝘦 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘢 𝘥𝘪𝘮𝘦 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘢𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴) Make every dollar count. Use Neurons👇 https://lnkd.in/dERJSVQb 

☀️Summer Vibes at Neurons! The team came together to celebrate summer with a fantastic company party in the Søpavillonen by the lakes of Copenhagen! 🦢 A perfect blend of fun, relaxation, and team bonding. Shoutout to our amazing People & Culture team for organizing the event: ⭐️ Ditte Buch Andersen ⭐️ Melodie Vincent ⭐️ Joe George ⭐️ Ana Visan -- Want to join our team? Keep an eye on our job openings👇 https://lnkd.in/dyP5He9f