Native Advertising Institute

There's a new ONLINE CONFERENCE in town🤠 🎧 And we hope that this resonates with both curious cats and seasoned audio profs wanting to learn and understand more about the great potentials of branded podcast 🎧 This conference has it all - great case stories, tactical tips and tricks on operational setup, strategies for budget planning, sales approach, audience growth, thought leadership etc. Join us at the Branded Podcast Symposium on September 25, 2024, for a deep dive into branded podcast strategies and best practices. Secure your spot now and elevate your branded podcast game! Register Here: https://lnkd.in/eRibvTam #BrandedPodcasts #ContentCreation #NativeAdvertising #BrandedContent #Podcasting #MarketingInnovation

METRICS THAT MATTER... that's what we are all looking for to prove our work, right?! If you are finding yourself questioning the effectiveness of your recent marketing efforts then this is indeed the resource you need. Our latest whitepaper, "The Metrics that Matter - How measurement data can prove the impact of native advertising", delves deep into the world of native and sponsored content advertising, revealing the secrets to successful measurement and optimization. Drawing on Brand Metrics campaign benchmark database and CMO, Sean Adams’ extensive experience and sharp pen, we’ve identified key challenges and trends that can transform your future campaigns. Here’s a sneak peek at what you’ll discover: 1. The Measurement Challenge: Native campaigns often struggle with measurement due to their smaller scale and the unique nature of their audiences. Traditional metrics like click-through rates fall short. Learn how to overcome these hurdles with advanced techniques. 2. Data-Driven Creativity: Discover how measuring brand lift empowers your creative strategies. By quantifying the impact of creativity, you can turn good ideas into great campaigns, ensuring every element contributes meaningfully to your brand's story. 3. Understanding Audience Engagement: Native advertising isn't just about visibility; it's about engagement. Our findings show that native ads are more effective in driving mid-funnel metrics like consideration and preference, which are crucial for brand building. 4. Practical Guidelines: We provide actionable insights and guidelines to help you plan and execute more effective native campaigns. Whether it's optimizing creative elements or understanding the impact of frequency and duration, this white paper has you covered. Ready to transform your native advertising campaigns? Download the Whitepaper Now: https://lnkd.in/dw4YnqGR Don’t miss out on this opportunity to elevate your marketing strategy with insights from industry-leading data. Measure better, plan smarter, and uncover the true potential of your native advertising efforts⭐ #NativeAdvertising #DisplayAdvertising #MarketingMeasurements #MarketingROI #DataDrivenMarketing

AI Advertising Strategies 👇 Our Top Favorite Ad Headline Generators : 1️⃣ Google Bard (Gemini) & ChatGPT 2️⃣ HubSpot’s AI-Powered Ad Headline 3️⃣ TOOLSADAY Ad Headline Generator One more suggestion and full overview in our blog 🔗 https://hubs.ly/Q02Cf1yC0 #ai #headlinegenerator #headlinenatieadstool #nativeads #chatgpt #hubspotai #toolsaday

Native Advertising vs Display Ads: Which Leads to Better #ROI Let's look on two important areas: ✅ Engagement: Native ads tend to drive higher engagement rates due to their contextual relevance, while display ads are more focused on immediate clicks and conversions. ✅ Integration: Native ads seamlessly integrate with the surrounding content, while display ads stand out as distinct elements on the page. However these are just two aspects of whole palette. More comprehensive overview in our blog here 👉https://hubs.ly/Q02yBKGH0 #displayads #nativeadvertising #roi #adsroi

Spoiler alert: 🚀 Key Takeaways from Day 2 of the Native Advertising Conference Juliane Sydow, General Director at Axel Springer Brand Studios, kicked off Day 2 with an inspiring keynote. Off-stage, she's known as a "bike girl," cycling through Berlin for the autonomy it provides her —a principle she applies to her leadership style, empowering her team to make autonomous decisions. Rob Mitchell from FT Longitude emphasized producing distinctive content to inspire consumers, advocating for a 95-5 approach to target the majority who aren't actively looking for solutions. David Lennon from Fortune Brand Studio shared the moving story behind 'The Ecopreneurs,' highlighting the human aspect of content creation. 🌟Two other notable sessions included: Veronica Valdes from Condé Nast on engaging Gen Z with culturally relevant campaigns. Robin Nilsson from NTM Group on the power of local media in maintaining reader trust. Panels with experts from PepsiCo, Marriott International, the German National Tourist Board, Forbes Content & Design Studio, Sanoma Media Finland and Roularta Brand Studio discussed the importance of strategic alignment and authentic human connections in successful native advertising campaigns. Stay tuned - after 15th of August will have all the keynotes and panel talks available on-demand. 📽️ #NativeAdsDays24 #NativeAdvertising #Leadership #ContentMarketing #Innovation

The Untapped Potential of Native Advertising 🚀 Through resarch and analysis, Tobias Lindner and Julia Nyback from Schibsted Brand Studio has demonstrated that #nativeadvertising can be impactful at all stages of the marketing funnel—challenging the traditional view that it only suits mid-funnel activities. 👀 Here is a sneak peek of the key takeaways from their keynote during Native Advertising Days 2024 : ✅ Beyond Mid-Funnel: native ads can drive awareness, interest, preference, and even action. ✅ Creativity & Strategy: high creativity and strategic presentation can make native ads perform exceptionally, even in stages traditionally dominated by direct advertising. ✅ Real-World Success: Examples from campaigns for clients like Telenor and the Swedish Armed Forces showcasing the versatility and effectiveness of native advertising. Want to see the whole keynote presentation for full insight? Stay tuned we will have it available on-demand after 15th of August 👉https://hubs.ly/Q02Cq7jq0 #NativeAdvertisingDays2024 #NativeAdvertising #MarketingInnovation #CreativeStrategy #DigitalMarketing #AdvertisingInsights

Somebody give that man a hug – Fortune Brand Studio SVP David Lennon’s concluding keynote address took us on a journey of the human condition 🏃🏼♂️ Had his presentation ‘How to bite off more than you can chew’ kicked off the final day of Native Advertising Days 2024 hosted by the Native Advertising Institute, the audience might have choked on their cornflakes. But the warm-up acts had done a great job at preparing us for Dave's tale of exhaustion and eventual triumph on what turned out to be a compelling day of home truths about what is ultimately a deeply human business.' Not least, ‘Intelligence with Influence’ by Longitude founder and CEO Rob Mitchell helped to ground the day in reality: “Buyers are people – emotional and irrational.” 🚲 After two days heavily saturated in AI and gospel singing, the presentations of David, Rob and opening speaker Axel Springer Brand Studios Juliane Sydow reminded us that first and foremost the industry is still one powered by people. “Empower them to make free decisions,” implored Juliane. “Remember that heteronomy limits creativity. Instead, invest in your team’s education.” Her personal story resonated with the takeaways of both Rob’s and Dave’s presentations: Inspire your teams. Human collateral is everything. Feed them well. 🌟 For most of the attendees at Native Advertising Days 2024, their final takehomes will have a similar flavour. Most likely they’ll be even more excited about the future of native advertising – the potential of AI and other technologies to transform the industry are no longer the realm of science fiction – than they were before. But they’ve also been grounded in the reality that this business is still very much a human one – so it’s fitting to finish this final post with a big thank you to all the people who have helped to make it such an enthralling event. 🙏 And with that, the Native Advertising Days 2024 comes to an end. We want to thank everyone who travelled to Copenhagen from all over the world. We would like to especially thank the speakers and our sponsors: Carla Johnson, Victor Wendel, Annalise Nielsen, Henric Smolak, Andreas Fabricius, Ksenija Latkovic Kozarac, Nora Vanderschrick, Max Schüler, Michael Riley, Anne Bolstad, Claire Austin, Amanda Mattsson, Anders Lithner, Kristine Kaalund, Caroline Swärd, Mats Dicklén, Jimmy Rydén, Mikaela Evelyn Folkestad, Alexander Aude, Sean Adams, Dennis Rohde Ladegaard, Joen Jay Dahl, Yvonne Beister, Tina Edquist, David Jenkins, Christelle Abou Anny, David Lennon, Raquel Bubar, Andy Sitta, Tine Karlsen, Juliane Sydow, Rob Mitchell, Peder Hammerskov, Tobias Waldefeldt Lindner, Julia Nyback, Robin Nilsson, Veronica Valdes and Jessica Hreha. See you next year!

Please meet the 2024 Native Advertising Awards Winners 🎉 https://lnkd.in/dtBBnwy8 More FOMO, more images more documentation coming tomorrow. Tonight...we celebrate 🕺 💃

In her Jurgen Klopp-inspired presentation today, LinkedIn’s Claire Austin cited a Cantor survey saying humour is one of the most powerful tools in posts on this platform, so blame her … ⚽️ But where to start? Day One of the Native Advertising Days 2024 hosted by the Native Advertising Institute has just concluded and, suffice it to say, it has been a blast. Gospel truths about AI, building skyscrapers and a surprise song medley from a local choir featuring the hostess with the mostest. Something for all-comers and a little bit of magic – courtesy of the imagination of children (love ‘em or hate ‘em) in Andy Sitta’s keynote on ‘Creativity over Cash’. 🤖 As many expected, Artificial Intelligence has been doing its best to grab (and write) all the headlines, and Track 1 was packed for Schibsted Partnerstudio CEO Mikaela Evelyn Folkestad’s ‘Human vs AI’ presentation. Personalisation was a key theme so permit me to share my biggest takeaway, beyond taking the blue pill (it would be a short movie otherwise): I‘m going to make an AI version of my wife. Firstly, as part of the package Griefbots offers, she would be with me forever in case the unspeakable happens – added bonus, as a version who’s always nice. Secondly, I’d have an AI version to test out tricky questions like “Do you mind if I miss your mother’s birthday and go to Berlin to watch the football?” 💥To be fair, Mikaela had first keynote speaker Carla Johnson to thank for warming up the audience. Immediately she got them thinking: are we the disrupted, or are we disruptors; are our creative processes limiting our way of thinking? Carla calls it the ‘Three Storey Limit’ – the reason why all buildings were so short until Andrew Carnegie stoked the fire in the late 19th century.  Brainstorming isn’t a bad way to create, she points out, but all ten ideas formulated during a session could be bad. Instead, creatives need to follow the Wheel of Innovation to break through their own three-storey limits: namely Observe, Distill, Relate, Generate (now you can brainstorm!) and Pitch. So brainstorming is important – just make sure your team is as diverse as possible because the more dots you collect, the more you can connect. Her takeaway was all our takeaways: Break through your limits and you can build your own skyscrapers. #nativeadvertisingdays #nativeadvertising #nativeadvertisingdays2024