iMotions

THE FAMOUS TROPICANA REBRANDING CASE In 2009, Tropicana made a bold move to overhaul their packaging. What they didn’t expect was the backlash from loyal customers and a staggering $30 million sales drop in just two months. The quick pivot back to the original design is a testament to the power of consumer sentiment and brand loyalty. KEY TAKEAWAYS: 1. Know Your Audience: Tropicana’s redesign overlooked the emotional attachment consumers had to the original packaging. 2. Maintain Consistency: Significant changes can bewilder and distance loyal customers. New is not necesserely better. 3. Leverage Modern Technology: Utilize tools like eye-tracking to identify flaws in your new design, and EEG analysis to gauge emotional responses, helping you better understand and connect with your customers. Don’t miss out on this brief yet insightful analysis. #iMotions #Marketing #Branding #Tropicana #ConsumerBehavior 

How technology reveals true tourist preferences 🏖 Meet Associate Professor Gabby Walters from the University of Queensland, a renowned expert in tourism marketing and consumer psychology. Gabby has a distinguished background in image and reputation management, particularly in the recovery of tourism markets following crises. In her latest study, Gabby focuses on measuring the attitude-behavior gap in tourism. This concept highlights the difference between what people say they will do and what they actually do. While self-report surveys often show high interest in various tourism experiences, actual participation can be much lower. Gabby’s research is an exciting example of how measuring physiological data can help uncover true emotions around your product. Whether it’s a marketing campaign or product development, these insights are invaluable for creating experiences that genuinely resonate with people.Watch the video to learn more about her fascinating study on indigenous tourism and the broader implications for the tourism industry. Learn more about Gabby's research at https://lnkd.in/ewhACGT4 and about our technology at www.imotions.com

Ever imagined controlling a game with just your thoughts? We've all wished we could perform wild tricks in reality. With Neurogaming, those wishes are now... possibilities? 🤯 This cutting-edge tech blends #neuroscience with #gaming, making the impossible possible. From immersive #VR adventures to cognitive training games, #neurogaming is set to revolutionize entertainment and therapy. 🎮 Take a peek at how it works below. If you're even more curious, we've written a whole blog on it here: https://lnkd.in/dPbe2_KX

🌱💸 Feeling the FOMO? You might want to think twice before making that investment decision! New research by Jan-Hinrich Meyer, Felix Friederich, Jorge Matute Vallejo, and Michelle Schwarz from IQS Barcelona School of Management at Universitat Ramon Llull reveals that FOMO can actually hinder #sustainable investment decisions, particularly in the world of green cryptocurrencies. The study, published in Psychology & Marketing leverages our #multimodal platform to dive deep into how social media influencers' FOMO appeals affect our #investment choices. Surprisingly, while these appeals increase investments in traditional #crypto, they decrease interest in greener, more sustainable options. 🌍 Read more about this fascinating study and its implications for sustainable investing here: https://lnkd.in/dTxRxA52

This week we are exploring the world of neuroeconomics! 📈 This interdisciplinary field merges neuroscience, psychology, and economics to uncover the brain's role in decision-making. By exploring how we evaluate risks, rewards, and social interactions, neuroeconomics provides insights that can enhance marketing strategies, policy-making, financial markets, and healthcare. Read the full blog here: https://lnkd.in/dhV3Dp_s #Neuroeconomics #DecisionMaking #BehavioralScience #Neuroscience #Psychology #Economics #Innovation #MarketingStrategy #Healthcare #Finance #PolicyMaking

How One Innovative Idea Transformed Tourist Emotion Research At iMotions, we recently had the pleasure of speaking with Professor Gabby Walters from the University of Queensland. An expert in tourism marketing and consumer psychology, Gabby has an impressive background in image and reputation management, especially in helping tourism markets recover after crises. In this video, Professor Walters shares the story of how they began using biometrics to gain insights into tourism behavior. Her PhD student (now renowned scientist Shanshi Li, associate professor at Xiamen University) proposed an innovative approach: instead of using traditional surveys to glimpse into tourists’ emotions, let’s use biometrics and objective physiological responses. By using a device that measures skin conductance, they were able to capture genuine emotional shifts resulting in two groundbreaking studies in the field. Professor Walters’ story is a testament to how curiosity and the right tools can lead to significant scientific advancements. Learn more about Gabby’s research at https://lnkd.in/ewhACGT4 and about our technology at www.imotions.com #Research #Innovation #Tourism #EmotionalMetrics #iMotions #GabbyWalters #Biometrics #AcademicResearch #TouristPsychology #Marketing #Technology #TourismRecovery

Can you spot a fake smile? A genuine smile involves two key muscles: the zygomaticus major, which raises the mouth corners, and the orbicularis oculi, which raises the cheeks and creates wrinkles around the eyes. While it’s quite easy to raise the corners of the mouth voluntarily, it’s much harder to create those typical eye wrinkles voluntarily. This is why the absence of “smiling with the eyes” can reveal a fake smile. Interestingly, while we often think of AI as something non-human, we forget that it’s largely inspired by nature. AI facial recognition systems, like those developed by Affectiva, use these same principles for detecting joy. They recognize the activation of both muscles—the greater the activation, the higher the likelihood of detecting genuine joy. Why do we want this technology? For the same reason evolution equipped us with our natural emotion recognition system in the brain - to gain insights into others’ emotions and predict behavior. Studies have shown that detecting a genuine smile while watching an ad can predict a viewer’s desire to watch it again. These studies were even conducted using simple webcams, demonstrating how accessible this technology has become. To learn more about fake and genuine smile, read our blog at https://lnkd.in/gF7x3x8s

Ever heard of the Observer Effect? It’s not just for quantum physics! This fascinating phenomenon means simply watching someone can change their behavior. Researchers face challenges with this every day, especially in our field of understanding #humanbehavior. Luckily, clever strategies like using physiological measures and naturalistic observation can help to mitigate it. How do you react when you know you're being watched? 👀 https://lnkd.in/dZTc68TC #Psychology #Research #ObserverEffect 

Charts! We use them all the time when making presentations to show off numbers. But... what if we've been wrong all along? Are pie charts truly the villains of data visualization, or just misunderstood heroes? 📊🥧 Find out in a new publication from University of Surrey. Dive into the battle between pie, donut, and bar charts and discover which chart reigns supreme. Plus, learn how #biometric software, like #eyetracking, was used to measure cognitive load to uncover fascinating insights! Whether you're a data nerd or just chart-curious, this read promises to be as insightful as it is fun.🍩📈 https://lnkd.in/di4iDFQj #DataVisualization #Charts #DataScience #ResearchInsights

We're excited to share recent research from Nottingham Trent University, published in Nature's Scientific Reports. This study, led by Eithne Kavanagh, Jamie Whitehouse, and Bridget M. Waller, dives deep into how facial expressions influence social interactions. What Sets This Study Apart? 🔬 Comprehensive Data: Analyzed unscripted video conversations from 1,456 participants, making it a robust examination of real-world interactions. Interdisciplinary Insights: Part of the FACEDIFF project, merging psychology, social sciences, and evolutionary biology to understand facial expressions. Practical Implications: Findings reveal that more expressive individuals are better liked and more successful in social negotiations and conflict resolution. Read the full study here: https://lnkd.in/dzxT6iPr