Cookie Information

🌟 Cookie Information is nominated for EY Entrepreneur Of The Year in the Tech Category 🌟 We are incredibly honored and proud to share that Cookie Information has been nominated for the prestigious EY Entrepreneur Of The Year award in the Tech category 🎉 The EY Entrepreneur Of The Year award, known as the "business world’s Oscar," celebrates companies that have shown remarkable vision, resilience, and a drive for success – qualities we strive to uphold in our workspace and Consent Management Platform every single day. This nomination wouldn’t have been possible without the hard work of our team and the trust of our clients 🙏 Thank you for being part of this! 🚀

Attention Drupal users 👋 Our Drupal module is about to get even better: We're thrilled to announce our partnership with Exove — a respected and influential voice within the Drupal ecosystem. They will manage the ongoing maintenance and development of our Drupal module. With Exove on board, we'll ensure: ✅ Enhanced module performance ✅ Expanded capacity for gathering and implementing user feedback ✅ More regular updates 🔗 Read more about the new partnership here:  https://lnkd.in/dx84BVfc

On September 6th, the Belgian Data Protection Authority (DPA) dropped a new decision about cookie banners 👇 The ruling came after the Belgian DPA reviewed cookie banners on four press sites. If you are in the EU, here’s what this decision means for you and your cookie banner design: ❌ Your "Reject All" button has to be just as visible and easy to click as the "Accept All" one. No hidden corners or extra steps. 🎨 Highlighting “Accept All” in bright colors and hiding the "Reject" option in dull fonts? This DPA decision clearly says "no dark patterns”. Time to retire deceptive designs that nudge your visitors to say yes. 🚫✅ Withdrawing consent should be as easy as giving it. If users can say “yes” in one click, they should also be able to say “no” in just one step. 📊 If you're using cookies for marketing, don't try to bypass consent using legitimate interest. The DPA’s ruling makes it clear that explicit consent is the only way forward here. THE CONSEQUENCES OF IGNORING THIS? 💰 The DPA imposed financial penalties, with the threat of daily fines of €25,000 for each day of continued non-compliance. Also, there is the PR nightmare of being named and shamed. 🔗 Learn more about this decision and what this means for your digital marketing and cookie banner design in the EU in this blog post: https://lnkd.in/d_wDGPxF

Do you have a WordPress site? And are you using Google Ads, Analytics, or similar tools? 📈 Then you should mark your calendar for Thursday, September 12th, at 10:00 AM (CEST, UTC 2) 📅 Our next webinar is about easily implementing Google Consent Mode v2 on your WordPress site ✅ A correct implementation of Google Consent Mode v2 is essential if you want to continue benefiting from personalization, remarketing, and automated bidding strategies in your marketing campaigns. Failure to set it up correctly could impact your marketing performance significantly 👎 At this webinar, you will learn: 📊 Why Google Consent Mode v2 is crucial and how it affects your data collection. 🔢 Step-by-step guidance in setting up Consent Mode v2 for your WordPress site. ✅ Ensure your site complies with both Google's and enforcement authorities’ requirements Secure your spot for the webinar (to also receive a recording of the webinar 🎬): Read more and sign up through the link in the comments 🔗

Congratulations to us (and therefore to you 🥳): ... As of today, we are among the first and one of only 18 Google certified Consent Management Platform partners in the world that are part of Google’s Gold Tier 🥇 According to Google, being in Google’s CMP Partner Gold Tier means that Cookie Information's CMP is among the best in the world when it comes to customer support and ease of technical integration. 💪 This means that you can expect the absolute best when choosing us as your CMP and cookie banner provider. ⚙ Our integrations and technical possibilities are also continuously upgraded when it comes to meeting Google’s and advertisers’ high standards. 📈 With Cookie Information as your CMP, it is also even easier to get started with Google’s Consent Mode v2 so you can take full advantage of conversion modelling and improve your marketing efforts. Get compliant and do what's best for your cookies and marketing results: Read more on getting a Google Certified Gold Partner CMP from Cookie Information through the link in the comments 🔗 👇

Are you using Google Ads or Analytics? 📊 Then you should attend our next webinar on Thursday, August 29, at 10:00 AM (CEST, UTC 2) 📆 Earlier this year, we scanned 4.000 Scandinavian websites that use Google Ads to drive traffic to their sites to see how many had actually implemented Google Consent Mode v2. Only 26 % of the sites had implemented Google Consent Mode v2 correctly 📉 Since then, the Consent Mode v2 implementation rate has gone up. But many websites still struggle in setting up Google Consent Mode v2 correctly. As an advertiser, you need a correct Consent Mode v2 implementation if you wish to continue benefiting from personalization, remarketing, and automated bidding strategies in Google Ads and Analytics.   In our next webinar, you will get a walkthrough of: ✅ What is Consent Mode v2? And why should you make sure it is working? ✅ How to check if you implemented Consent Mode v2 setup correctly. ✅ How-to-guides on how to implement Consent Mode v2 in different common setups (Google Tag Manager, WordPress and more). To make sure that your real world questions about Consent Mode v2 will be answered, we teamed up with Julian Francis Christmas, CEO & Tracking Expert of Intelligo. Sign up for the webinar through the link in the comments 🔗👇

Do you use Google Ads or Analytics? 📊 If yes, then you need to comply with Google’s EU user consent policy. This also means that you need to implement some things on your website and cookie banner like: ✅ Implementing a cookie banner on your website, allowing your users to say ‘yes’ or ‘no’ to being tracked and having their personal data processed. ✅ Informing your users about your intentions so they understand what they consent to. ✅ Including a link to Google’s Business Data Responsibility Site ✅ Not firing Google tags or cookies for personalized ads before the user has given consent You can learn more in our blog post titled ‘Are you compliant with the EU user consent policy if you have Google Consent Mode v2?’ 🔗👇

Curious about the UK GDPR and how it impacts your marketing strategies? 🤔 Post-Brexit, the UK implemented a UK-specific GDPR to ensure data protection standards align closely with the EU. Our new comprehensive blog post about the UK GDPR covers all the essentials, including: ✅ The inception of the UK GDPR post-Brexit. ✅ Key regulations and their implications for marketers ✅ How to stay compliant as a marketer Get all the details through the blog post in the comments 🔗👇

On July 22nd, 2024, Google announced that they won’t deprecate third-party cookies 🍪❎ Instead, Google says they will introduce a new experience in Chrome that lets web users make an informed choice that applies across the users’ web browsing, and the user would be able to adjust that choice at any time. What does this mean for you as a marketer? 🤔 Third-party cookies or not, you still need to prepare for Google’s upcoming new Chrome-experience. Google has stated that it remains important for you as a developer to have privacy-preserving alternatives 🔐 There is good reason to believe that topics like a solid Consent Management Platform, server-side tracking and a good first-party data strategy can help you accomplish that goal. Get more tips for preparing for Google’s changes in our third-party cookie blog post through the link in the comments 🔗👇

Recently, we hosted a webinar with the Danish Agency for Digital Government (DAD). DAD have scanned 11,000 Danish websites and audited 200 of the websites. Here are the key findings of the 200 audited websites: 🔍 Premature Tracking: All websites placed tracking technologies, including pixels, before consent. 📦 Unclassified Cookies: 42.2% of the sites did not categorize their cookies by purpose, such as for statistics or marketing. 💻 Incomplete Cookie Banners: 27.6% lacked information in the banners, such as if data was shared with third parties. 🍪 Missing Cookie Banners: 18.1% did not hot have a cookie banner at all. All tracking that is not technically necessary requires the user's informed consent. During the webinar, the DAD shared that they plan on doing more audits. Other European Data Protection Authorities, like the UK's ICO and the Netherlands’ AP, have indicated the same. To ensure compliance, we recommend that you review and, if necessary, update your tracking setup and cookie banner. Right now, you can get a free 30-day trial for Cookie Information’s cookie banner through the link in the comments 🔗