Discover how our Carbon Reduction feature, powered by Scope3, enabled Vodafone Greece to save half a ton of CO2. Read our full case study to see how you can also change the game in your campaigns and reduce carbon emissions: https://lnkd.in/eF_8kWGf #changethegame #digitaladvertising #adtech
Adform
Teknologi, information og internet
Copenhagen, Capital Region 35.537 følgere
Change the game
Om os
Adform is the most powerful and safe media buying platform in the world. With a 20 year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies and publishers, to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers. Accreditation & Certifications: MRC, EDAA Trust Seal Certified, TAG Certified Against Fraud, TAG Certified Against Malware, IAB Gold Standard, JIC|WEBS Brand Safety Certificate Industry Recognition: Gartner Voice of the Customer Rated Customers’ Choice 2022 Positioned as a Leader in Gartner Magic Quadrant for Ad Tech (2018, 2019, 2020, 2021) Top 100 Financial Times Diversity Leaders List 2021 Awards: The Drum Awards: Digital Advertising 2022 ‘Best response to change’ with ID Fusion (2022) iF Design Award (2022) - Award for UX for Adform FLOW Red Dot Award for User Experience (2021) Ad Tech Rising Star 2019 - Jody Shilliday The Drum Digital Advertising Awards 2019 – Mobile Category (Award) IAB Mixx Awards 2019 - Programmatic Advertising (Silver) Top IT Employer 2018 CV-Online Danish Digital Awards 2018 (Gold, Data & Marketing Automation) Danish Digital Awards 2018 (Bronze, E-Commerce B2c B2B) Danish Digital Awards 2018 (Innovation, Established Brands) Lithuania's Best Employer (2012, 2014, 2016) EY Entrepreneur Of The Year 2015 (Denmark) Gazelle Award (2009, 2010, 2011, 2015) INMA.ORG - New Concept to Incubate Products or Ideas 2017 (Finalist) Outdoor Lions, Cannes Lions 2014 (Finalist) MediaPrisen 2014: Mediekreativitet (Mediaprisen Vinner Av Gull) White Bull Longhorn Award (2011)
- Websted
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https://www.adform.com
Eksternt link til Adform
- Branche
- Teknologi, information og internet
- Virksomhedsstørrelse
- 501 – 1.000 medarbejdere
- Hovedkvarter
- Copenhagen, Capital Region
- Type
- Privat
- Grundlagt
- 2002
- Specialer
- Media Planning, Ad Serving, Personalised targeting, Real Time Bidding, Retargeting, Tracking, Reporting, Dynamic Creative Optimisation, Demand Side Platform, Attribution Modeling, Rich Media, Data Management Platform, Supply Side Platform, Programmatic, Mobile, CTV, Digital Out of Home, Video og Artificial Intelligence
Beliggenheder
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Primær
Silkegade 3b
Copenhagen, Capital Region 1113, DK
Medarbejdere hos Adform
Opdateringer
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In a stunning about-face, Google has decided not to deprecate third-party cookies, opting for a yet to be defined, new consent approach instead. After years of industry efforts to prepare for a cookie-free future this is disappointing news. At Adform we and our clients are ready for a first-party, privacy-safe world and would have welcomed the deprecation of third-party cookies in Chrome – whether the Sandbox is ready or not. For our clients, the majority of whom are already first-party ready and using ID Fusion, this confirms the strength of their game changing approach and that a move to the first-party future is pivotal for success, be that due to deprecations, or simply to better privacy and consent collection mechanism. Chrome does not equal the open internet, and this move re-affirms the value and necessity of solutions like ID Fusion that are multi-ID, flexible, and built for a dynamic multi-browser, multi-channel media buying landscape. What's next? It will all depend on the detailed plans from Chrome, how regulators will react and what new challenges may be raised. The saga continues! https://lnkd.in/e_36-aur #sandbox #cookies #chrome #adtech
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Meet our game changers! Dive into the minds of the world's leading marketers. Find out from Ana-Maria Ghiurca, Head of Digital Marketing at Erste Group, about why you need strong allies to expand reach, cut costs, and deliver unforgettable customer experiences. Meet our game changers: https://lnkd.in/d-uPbmde #adform #MeetTheGameChangers
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What will happen when third-party cookies disappear? And what alternatives will advertisers have? Our CTO, Jochen Schlosser, visits Ciarán O'Kane at the famous whiteboard for ExchangeWire's TraderTalk to discuss the future of targeting in an 'unaddressable' landscape: https://lnkd.in/epjpKVYf #adform #adtech #cookieless #identity
Great to have Jochen Schlosser, CTO of Adform, join Ciarán O'Kane at our famous whiteboard for our latest TraderTalk. Tune is as Jochen discusses: • The state of play as we head towards a cookieless world • The future of identity and addressability • Effective targeting in an 'unaddressable' landscape #identity #targeting #addressability #cookieless
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Don't miss the latest article in Advertising Week by our CTO, Jochen Schlosser! Discover why brands shouldn't wait for big tech solutions like Google's Privacy Sandbox. Jochen shares how exploring a range of innovative post-cookie solutions can deliver transparency and effectiveness today: https://lnkd.in/dY3QrK9R #adform #adtech
Escaping the Sandbox: How Brands Can Independently Achieve Real Ad Results
https://advertisingweek.com
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Thank you, Cannes 2024! This week has been truly inspiring, and even more so by having great clients and partners alongside us. It was thrilling to join conversations on ContextGPT’s arrival in Europe, the cookieless future, and the importance of unified ad measurement. From exploring programmatic transparency benchmarks to unleashing the potential of CTV ads, the discussions were insightful and forward-thinking. We'll be back on the Croisette next year, see you then! #adform #CannesLions2024
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We're just a few days into Cannes, and what an incredible week it's been! We started at the Empower Cafe, exploring the transformative power of CTV. On the PwC yacht and at the Happydemics roundtable, we discussed the impressive results already emerging from the cookieless future. And we dived into the New Digital Age roundtable, sparking conversations about the evolving landscape of digital advertising. Louisa Wong, Extreme Reach, Amy Williams, Good-Loop, Mary Shelton Rose, PwC, Christophe Bize, Ogury, Steven Filler, ShowHeroes Group, Graeme Lynch, Magnite, Virginie Chesnais, Happydemics, John Piccone, Adform, Oliver Whitten, Adform, Louise Kloster, Adform, Will Harmer, Utiq, Vicky Foster, Adform, Sam Tomlinson, PwC, Jamie Barnard, Compliant, Nuria De Andres, Telefonica, Robin Langford, Performance Marketing World, Lauren Barnett, Samsung Ads, Kimberly Brown Oredugba, MediaLink and Jill Hamilton, American Express. #adform #CannesLions2024 Cannes Lions International Festival of Creativity
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Cannes Lions is in full swing! We've already had some fantastic panels. Today, we launched our exciting partnership with Cognitiv, had discussions at the ANA panel, and delved into the topic of Identity at the Empower Cafe, among other highlights. And we're just getting started! Stay tuned for more updates over the next few days, or head over to our events page to see everything we've got lined up: https://lnkd.in/d328xzmH Jeremy Fain, Cognitiv, Oliver Whitten, Adform, Lisa Kalyuzhny, PubMatic Fredrik Forsberg, SEB, Joe Zawadski, FxM, John Piccone, Adform, Michelle Hulst, GumGum, Ian Colley, The Trade Desk, Brian Zaben, Yahoo, Supriya Dev-Purkaystha (She/Her), Microsoft, Alexandra Jarry, Adform, Caitlin Borgman, ID5.io, Sara Vincent, Utiq, Zuzanna Gierlinska, Industry Expert. #adform #CannesLions2024 Cannes Lions International Festival of Creativity
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Adform becomes the first DSP to enable ContextGPT™ in Europe, bringing next-generation AI contextual targeting to its advertisers. Launched today in Cannes, this exclusive partnership with Cognitiv will help brands elevate their campaigns with incredible accuracy and nuance, across languages. Find out more about this game-changing collaboration in ExchangeWire: https://lnkd.in/eHiVtq-a #adform #ContextGPT #CannesLions2024 Cannes Lions International Festival of Creativity