We’re a global network of consultants, data scientists, technologists, and practitioners. As part of WPP and operated by GroupM, we enable the always-on transformation of marketing organizations, helping brands unlock the value of data, technology and human potential. For more than 20 years we've been trusted partners to Google, consulting with clients to increase the value of their technology investment. We work alongside GroupM agencies to help clients connect media investments to business results in a privacy-first world. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.
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Acceleration genopslog dette
Large language models (LLMs) have become commonplace, but AI Agents take AI a step further. Unlike LLMs, which operate on a command-response basis, AI Agents can access external information, continuously learn and adapt, autonomously execute tasks, and achieve specific goals Learn more about the benefits and possibilities from Acceleration's Jakob Kofoed: https://loom.ly/xwIG_oE
Curious about how first party data can empower brands to navigate industry challenges? Listen to our conversation with Alexandra Reid, Nicholas Albertini, and Google’s Ana Esqueda, where we share how we helped a client harness their product inventory data to create an inventory responsive marketing solution in Google Cloud. This innovative approach not only boosted conversions and reduced cancellations, but also safeguarded their media performance and enhanced the customer experience amidst supply chain disruptions. Tune into the full conversation 👉 https://lnkd.in/d2pasix3
Marketers today have unprecedented access to cutting-edge technology that empowers capability development and positions their organizations for long-term growth. 🚀 This is particularly true with #GoogleCloud, where ongoing innovation and #AI-driven solutions are creating opportunities for rapid and bespoke capability development, leveraging marketers’ 1st party data. In our recent webinar, Acceleration’s Alexandra Reid and Google Cloud’s Brian Mills delved into these exciting possibilities, while emphasizing the importance of creating capabilities that are driven by business needs through the framework of the 3 R’s: Relevant, Real, and Right. Watch our clip and checkout the full conversation here 👉 https://lnkd.in/d2pasix3
Acceleration genopslog dette
What happens when you combine 1st party data & Google Cloud? ☁️ Acceleration's latest expert panel, featuring speakers from Acceleration, GroupM, and Google, dives deep into how brands can harness the power of their unique 1st party data, Google Cloud, and Google Marketing Platform (GMP) to build resilient and transformational marketing capabilities. Learn how tailored solutions can help you: ✅ Adapt to signal loss ✅ Navigate evolving shopper behaviors ✅ Overcome supply chain disruptions ✅ Position your organization for long-term growth Full video link in the comments ⤵️
Yesterday in partnership with Google, our UK team hosted an inspiring event to help marketers and clients elevate their measurement capabilities in 2025 and beyond. 🚀 The event showcased how strong technical infrastructure and privacy-focused Google technologies like Enhanced Conversions, Consent Mode, and other tools can empower marketers on their measurement journeys and ultimately unlock stronger performance. We covered off on the transformational potential of AI and armed marketers with practical tips for future-proofing their businesses. ✅ Many thanks to Google for hosting the event and to our phenomenal line-up of expert speakers 👏 Lucia Mastromauro, Alicia F., William Hoare, Chris Mostert, Alan Morrissey, João Nunes
Miss our webinar and panel discussion last week with MediaPost? Not to fear – the content is now available on-demand. ▶️ Watch the recording for an insightful and practical conversation with Nicholas Albertini, Ana Esqueda, Lauren L. Lavin, Brian Mills, and Alexandra Reid as they share ways that brands can tap into their unique 1st party data sources, including product inventory data, call center data, and more, to build bespoke marketing capabilities that help their businesses thrive in the face of ongoing industry disruption and change. Watch it here ➡️ https://lnkd.in/d2pasix3
🚨 Last chance to register! 🚨 Our MediaPost webinar is today, starting in just a few hours at 1 PM ET! Join us to discover how brands can effectively leverage their unique 1st party data alongside #GoogleCloud and #GMP to build resilient and transformational marketing capabilities. Our expert speakers (Acceleration’s Nicholas Albertini & Alexandra Reid; GroupM’s Lauren L. Lavin Google’s Brian Mills & Ana E.) will delve into how tailored solutions can empower marketers to adapt to signal loss, evolving shopper behaviors, supply chain disruptions, and more—ultimately setting the stage for long-term growth. Don’t miss out—sign up now 👉 https://lnkd.in/eWDfAFd7
📣 Our MediaPost webinar is under a week away! Join us on October 16th at 1 PM ET to learn how brands can effectively leverage their unique 1st party data along with #GoogleCloud and #GMP to build resilient and transformational marketing capabilities. Our expert speakers (Acceleration’s Nicholas Albertini & Alexandra Reid; GroupM’s Lauren L. Lavin; Google’s Brian Mills & Ana E.) will explore how tailored solutions can empower marketers to adapt to signal loss, evolving shopper behaviors, supply chain disruptions, and more, to ultimately position their organizations for long-term growth. Sign-up 👉 https://lnkd.in/eWDfAFd7
Last week our North America team attended the Google Analytics 4 Partner Summit. We gained invaluable insight into how Google is transforming Google Analytics to facilitate full funnel marketing, enhance measurement, and harness Generative AI while prioritizing privacy and first-party data. From enhanced capabilities for measuring and marketing against the entire customer journey to the strategic application of GenAI, predictive analytics, and advanced modelling, Google Analytics will continue to evolve as a powerful platform for marketers as they plan, activate, and measure campaigns. We’re excited to continue to help clients unlock the full potential of GA and enjoyed collaborating with our Google partners on such an important topic. 🚀 #GoogleAnalytics #AI #GenAI #DataPrivacy
🚨 New case study alert! By implementing a bespoke Multi-Model Attribution solution, we helped a retail client uncover $12.9M in incremental sales while reducing time to insight by 83% compared to traditional MMM. This bespoke approach not only complimented and strengthened the brand’s approach to attribution but also empowered them with new capabilities to quickly respond to market shifts and rapidly validate media investment strategies. Read the full case study here: https://lnkd.in/gcpaQCy4