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EXCLUSIVE: While Super Bowl LIX is setting new records for national ad rates, John Stamos and streaming tech firm Zeam are taking a more targeted approach to the big game. The star is appearing in an ad for the company (watch it above) airing in more than three dozen markets served by Fox…

Dick Button, the two-time Olympic gold medalist and five-time world champion who went on the become the Emmy-winning voice of Olympic figure skating broadcasts, died Thursday. He was 95. His son Edward confirmed the news to The Associated Press but didn’t not provide a cause or place of…

It cannot be denied: The Super Bowl generally translates into big box office. However, there are only three motion picture studios — Disney, Paramount and Universal — willing to pony up $7.5 million-$8 million for a 30-second spot on Fox before an audience that last year reached 123.7 million…

The NFL’s “Tailgate Concert,” an annual Super Bowl Sunday event first held in 2021, is shifting from TikTok to YouTube for this year’s edition. YouTube and the NFL announced Post Malone as the headliner of this year’s livestream. The pop star is expected to take the stage a bit less than three…

Fox has cracked the $8 million mark for a 30-second Super Bowl ad, selling at least 10 spots at that level, according to sources familiar with negotiations ahead of the February 9 game. The average price of an ad is $7.5 million, reflecting the continued strength of live sports in an otherwise…

A Super Bowl rematch between the Kansas City Chiefs and the Philadelphia Eagles is around the corner after this weekend’s conference title games — one of which set an audience record while the other underperformed fairly significantly. Nearly 58M people tuned in to CBS to watch the Kansas City…

UPDATED with new location: Tiger Woods said Monday that “the Riv is just not ready,” responding to the news last week that the PGA Tour’s Genesis Invitational, which had to move from its traditional home at Riviera Country Club in the wake of the Los Angeles wildfires, will now be played at the South…

Patrick Mahomes earned a shot at history tonight as the Kansas City Chiefs defeated the Buffalo Bills, 32-29, and will now face the Philadelphia Eagles in Super Bowl LIX on February 9. The matchup marks the seventh time the Chiefs have been to the big game and the team’s third appearance in a…

SZA will join Kendrick Lamar for his performance at Apple Music’s Super Bowl LIX Halftime Show. The artists will take over the Caesars Superdome in New Orleans on February 9 to perform during halftime of the NFL championship. “Everything is smooth. I’m on the field right now,” Lamar says…

CBS has set Nate Burleson and Daniela Ruah as the co-hosts of Super Bowl Greatest Commercials: Funniest of All-Time. The interactive special is set to premiere on Wednesday, February 5, at 9 p.m. ET. The CBS Mornings co-host (Burleson) and NCIS: Los Angeles alum (Ruah) will host the show from…

Ohio State has another National Championship under its belt, and 22.1M people tuned in to watch the Buckeyes defeat Notre Dame for the title on Monday. That’s a pretty strong number, even though it is down from last year’s 24.3M. According to ESPN, this year’s matchup peaked from 8:30 to 8:45…

Veteran NBC Sports broadcaster Mike Tirico is returning to the NBA. Tirico, the voice of NBA games for 15 seasons for ESPN from 2002-2016, has been tapped to lead NBC Sports’ NBA coverage for the 2025-26 season. “I could not be more thrilled about returning courtside to call NBA games," said…