"𝗔𝘅𝗲𝗹 𝗦𝗽𝗿𝗶𝗻𝗴𝗲𝗿 𝗯𝗼𝗼𝘀𝘁𝘀 𝗙𝗥𝗔𝗠𝗘𝗡'𝘀 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀" 🚀
Wow, the news hit this morning during my round of jogging. I need to pause for a moment and feel 3 things: #joy, #gratitude and #excitement. 3 years with Axel Springer so far, we always push our limits to the next ones. But: nothing extraordinary comes from playing it easy 🏃♀️
FRAMEN's international relevance was recently recognized by the international advertising association IAB, which ranked FRAMEN as the only German company among the leading players in the MENA region. The expansions in Great Britain and France have already been successfully established with our own subsidiaries. With an inventory in over 24 countries and a reach of 200 million people, FRAMEN is focusing on tactical expansion.
👉 What's next:
PRODUCTS
More #entertainment, more #AI. The current investment funds are driving technological innovation at FRAMEN to integrate new features and improve our user experience. We are also placing great emphasis on expanding our ecosystem, including streaming, entertainment, #DOOH and #CTV. We will continue to develop our own AI tools, both for content creation and Dynamic Content Optimization (#DCO) tools.
PLACES
We are continuing our #expansion. The initial focus is on Spain, Italy, Poland, Norway, Sweden and Denmark, with 10 more countries being targeted. The focus is on countries where revenue has already been generated without locally based teams and where there is partnership inventory from #hotel chains and #coworking screen providers.
PEOPLE
Cherif Rouissi, who has been Head of DooH Sales at Axel Springer's marketer Media Impact for the last three years, has taken over the position of VP Sales DACH directly at FRAMEN. Paul Thümer, formerly Director Sales DACH, will act as VP Sales Central Europe and is responsible for building teams in Italy, Poland and Scandinavia. He will work together with Ali Atcha, who has been promoted to VP Sales Nordics in Oslo. Manuel Garza, former CFO, takes over the role of VP Sales Iberia with focus on Spain and Portugal. Herlan Antunes is starting as VP Operations with a strong team.
💜 Thank you to everyone at FRAMEN for carrying the change towards a more global organizational structure and for thriving. Our team and all the trailblazers. Thanks to each and every one of you.
Thank you to Mathias Döpfner, Julian Deutz, Niddal Salah-Eldin, and Jan Bayer for your trust and cooperation. A very special thank you to Samir Fadlallah and Mathias Sanchez, Andreas Noth, Ansgar Schoenborn, and Lili Birnbach for standing behind us, believing in us and making history with us.
And last but not least to my co-founders and co-directors: Dimitri Gärtner, Alexander Gärtner, Sveatoslav Podobinschi and Thomas Bergemann. You are simply amazing!
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Hier gehts zum Artikel: https://swz.it/thomas-eccel-bei-google-daheim/