Beitrag von BMZ Germany GmbH

🏎🏁 𝗜𝗧'𝘀 𝗮 𝗥𝘂𝘀𝗵 - 𝗪𝗵𝗲𝗻 𝗧𝗲𝗰𝗵 𝗠𝗲𝗲𝘁𝘀 𝗧𝗿𝗮𝗰𝗸 | Beyond the digital world, we at #evoila like to "put the pedal to the metal" aka get the performance on the road, especially during our annual #ChristmasParty. Here, we swap our keyboards for steering wheels and prove that our need for speed applies on the racetrack as well - all in line with our motto "Speed is Queen". 🚗💨 https://lnkd.in/dNUqwd75 Our events are more than just the fun of driving and taking a break from the daily grind; they are a central part of our evoila culture, bringing our team closer together and supporting our collective growth 🌱🤝 Are you passionate about the IT world and interested in working with a team that values #Speed and #Innovation? Where #FunAtWork and interpersonal interactions are not overlooked? Then you might want to join us and become part of the evoila crew, as we're looking for new team members eager to make the IT world a better place. Visit our website to discover the many ways you can become part of our evoila crew. We're looking forward to getting to know you. 😅☝️ 𝙀𝙙𝙞𝙩𝙤𝙧'𝙨 𝙉𝙤𝙩𝙚: "Yes, we're talking about speed here; yes, it's about the ChristmasParty, and yes, it's February - #nowordsneeded, the irony is fully recognized. Despite the timing, with the motto #Understanding: #PrioritiesHavePriority and #BetterLateThanNever, we're taking it with humor - hopefully, you are too. Moreover, we promise to (quickly) improve and also, we are in the process of firing up the turbo with the right equipment in our newly formed team. So, you'd better buckle up." #SpeedShiftIncoming

Interesting discussion about the German model of dual #exhibition #organizer / #venue role, against a backdrop of an investigation by the competition watchdog in Germany.

"Competition Watchdogs Target Exhibition Industry." Very interesting, but not surprising. When I entered the tradeshow industry it was quite competitive; very publicly so; especially among the private organizers. While there was a certain amount of camaraderie among executives at industry events (far fewer at the time) all was fair in love and tradeshows. Firms tried to take market share/entire shows by any means necessary. Co-opting sponsors/key exhibitors/personnel; blocking events from halls on claims of same audience within a 90 day time frame, telling contractors they would lose their business if they worked for a competitor, creating one-and-done events to block new shows in open time frames, and very aggressive promo citing negative aspects of other shows. In my own experience, the producers of an MS-DOS oriented show attempted to block my UNIX show at Javits, based on a 60 day gap between “similar” shows. Comparing DOS and Unix audiences was like comparing apples and moon rocks. However, they had sway at Javits. Fortunately, our lawyers had political clout; we won, but were worried. Hey, they took a shot. Nothing personal, just business. The success/re-growth of shows since the reopening has been exceptional. At some point, this will slow down to pre-covid rates. “The new normal will look much like the old normal” as far as grinding out profits wherever they can be found. There will also be a "tyranny of large numbers" issue for major firms where acquisitions/new shows will have a diminishing effect on bottom lines; exacerbated by a shrinking pool of major acquisition targets. The dream of acquiring US Assn. shows will remain elusive, for the most part, based on the size and importance of the revenues the shows provide. These issues will help foster increased competition among shows. While status quo for tradeshows is always a safe bet, the possibility of major disruptors causing more competition does exist. Exhibit pricing is one possibility. Educated exhibitors may wonder why shows are more expensive than ever, while costs for non-natural-resource related items in competitive markets go down; eg: smartphones and internet service. CEO’s may wonder why they operate on razor-thin direct profit margins, while shows can return 40-70%. Could the tradeshow equivalent of “cord cutting” in cable TV happen? Could exhibitors haggle price or form buying co-ops? Could a Michael Dell type “open the books” and explain (and prove) that the same product can be delivered at much less cost? I plan full articles about these issues; along with my take on the reimagined tradeshow management firm and how it addresses an increasingly competitive landscape and potential disruptions; but for now, I’ll end with a recent example of fierce/targeted competition: Amazon Prime TV secured rights to show the first NFL game on Black Friday. Keep viewers out of brick and mortar and “help” them do their shopping online. Brick & Mortar, the ball’s in your court for 2024

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Thanks for sharing, Oliver Schmitt, indeed some explosive material! A well written article in one of the leading daily newspapers in Germany, Katrin Terpitz. One could be tempted to simply adopt the views of private organizers in the German market. Unfortunately, it is more complex. Some food for thoughts: 1.     The allocation of slots is based on market demand and not on the foreclosure of competition. 2.     Putting slots out to tender is not a solution, or does anyone assume that an ANUGA in Cologne will have to be postponed because a private competitor with a 20,000 m² show is offering a premium on the rental price for the venue? 3.     Existing overcapacities in the German market provide plenty of space for private organizers. 4.     Subsidies in Germany are mainly due to the high investment requirements for venues - in contrast to other European cities, which heavily subsidize the attraction of events. 5.     I have been arguing for more than 20 years for a division of the organizing and venue business, not because of German competition law, but for simple economic reasons. However, I doubt that this will improve the options for private organizers. Of course, there is much more to this, but the above may serve as a good basis for discussions. I would be interested in your views/comments. 

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The reservation data for our shuttle connecting the Munich airport to the Coiltech venue paint a vivid picture of the level of international engagement at the event, with attendees hailing from 51 countries to convene in Augsburg. 𝐖𝐡𝐲 𝐈𝐭'𝐬 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭: The development, manufacturing, and maintenance of #electricmotors, #transformers, and #generators is a global business, and almost all companies offering technology, materials, and machinery in this field have the potential to expand beyond national borders. For exhibitors, this information serves as a confirmation of their decision to allocate time and budget towards showcasing their solutions at Coiltech. For visitors, beyond the primary objectives of sourcing and negotiating with exhibitors, the opportunity to network with fellow attendees stands as a significant additional benefit of attending the fair. 𝐖𝐡𝐚𝐭 𝐈𝐬 𝐭𝐡𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐁𝐚𝐬𝐞𝐝 𝐎𝐧? To enable attendees to use as much of their time visiting Coiltech in conversation with exhibitors and engaging fellow visitors, we put in place a limousine shuttle from Munich airport to the venue. To dispatch the right number of vehicles and enable us to troubleshoot in case of late arrivals, we required them to book their seats by March 15 and provide their flight details. 𝐖𝐡𝐚𝐭 𝐄𝐥𝐬𝐞 𝐖𝐞 𝐅𝐢𝐧𝐝 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠: 71% of the attendees using this service make use of it in both directions, 55% of them spend 2 days at the show. This is an indication of the high value they attribute to investing time in interacting with exhibitors, following technical presentations and networking with other attendees. 29% use the service only in one direction, suggesting that they combine their Coiltech experience with other meetings before or after the event. 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐄𝐱𝐩𝐞𝐜𝐭 𝐚𝐭 𝐂𝐨𝐢𝐥𝐭𝐞𝐜𝐡: 📌Exhibitor list: 502 exhibiting companies, 434 booths: https://lnkd.in/d6sifYyn 📌Conference program: 67 technical presentations, 8 sessions, 4 rooms: https://lnkd.in/dtQSGA3A 📌Cheat sheet: practical information, networking get-togethers, flavourful moments: https://lnkd.in/dByxUzcH 📌 Link to Visitor Registration: https://lnkd.in/d8USmXek

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