Tim Nilsson

Today I visited the GREENTECH FESTIVAL in Berlin with my dear friend Andreas. 💚 To make it short: Good vibes, busy floors and a big startup space. But tbh I wondered if it's really worth it for startups. I remember from my active time as an exhibitor that we weren't honest about the hard costs per lead. We argued a lot: being there is everything, you have to be seen, brand building is important, it's where the industry meets, serendipity happens, if we just get one big order it will pay off... not to forget the parties! That's all true, but the opportunity cost of attending a trade show is very high, especially for startups. And while this isn't meant to be a trade show bashing at all, here are a few suggestions from my experience, on how to make the most of it... - Train your team to proactively approach people. - Initiate a challenge to see who can get the most leads. - Prepare in advance and market your attendance by actively inviting customers. - Consider a small side event, such as a VIP dinner. - Try to book a package with a speaking engagement at the conference, that has always paid off for us. - Use the exhibitor directory for your own prospecting. - Calculate cost vs. lead conversion after the show with real data and decide whether to repeat. - Push your presence on social in real time. Good luck to all exhibitors and happy selling 🚀 ____________________________ Sharing my experience as an entrepreneur and angel investor. Investing in early stage B2B SaaS startups. Happy to connect 👋

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At last, an honest-to-goodness business post from me. Someone told me that's a possible use for this platform 🤷‍♂️ 🤯 I am happy to say that we at Juralio have entered into a commercial partnership arrangement with Eric Eck's company, GUIRBADEN, to help make Juralio better known and more widely adopted in continental European law firms and legal departments. Some years back, I met Eric and was impressed by him personally and by his sophisticated knowledge of the legal services world in continental Europe, its issues and challenges, including the process, software and data aspects. Eric's been working at a couple of very large companies in recent years, but also had substantial experience in a number of law-meets-tech-and-data fields before that. When he recently ventured out to do his own thing again, we both expressed interest in the idea of working together. We spoke quite a bit about it, Eric came over to Dundee and met other members of the team here. Thankfully it was sunny that day! It's clear that we share a certain philosophy about the process and budgeting of legal work - that these things can be approached, to the benefit of both law firm and client, in a more genuinely collaborative, transparent way. In ways that put more weight on better planning, budgeting, communication and learning from experience, rather than just maximising or defending one's own position. And in ways that join up the objectives, work and financial aspects. If you've been deeply involved in the current realities of legal work you'll know the kinds of pain that I'm implicitly referring to here. So. We've entered into an agreement for Guirbaden which helps us expand familiarity with, and adoption of, Juralio in continental Europe. I believe that Eric's personal attributes, great experience, presence and knowledge of relevant markets make him an ideal partner there for us. This isn't exclusive on either side but I'm confident we each bring something special and can do great things together! Our proposition is relevant to both law firms and legal departments. Further details are at the link. As Eric says there: "This partnership with Juralio gives us a strategic opportunity to apply our professional services expertise in a way that helps customers and Juralio alike. Guirbaden’s vision is to digitise the entire legal ecosystem. With Juralio, we are at the heart of the collaborative experience the business law world needs to operate at its best - fair and non-aggressive sale and purchase of legal services is the way, and Juralio can contribute significantly to this. Law is not a zero-sum game. We are excited to be working together at last.” https://lnkd.in/eiF4GmNz

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3 Days in Berlin! GREENTECH FESTIVAL I was honored to lead a unique discussion session “Growing Green Dreams, Unpacking the Soft Side of Startup Success!” We did not delve into the usual strategy, product-market fit, and MVP topics. Instead, we explored the essence of entrepreneurship, what it truly means to be an entrepreneur, what they do, and how it’s different from “normal” life. We hear about the journey of two entrepreneurs who have/are/will be successfully building companies or helping others do so. Each has a wonderful story. First, we have Adrian Vons, founder and CEO of Zenken. Senken is a platform that connects quality carbon credit projects with large companies buying these credits but does so in a completely transparent and trustworthy manner. Alina Bassi, is an Investment Manager at Ananda Impact Investments.  Ananda Impact Ventures is a leading impact venture capital fund managing €200 million in four Core Impact Funds. Before being on the “buy side” of the investment equation, Ananda worked forenttre and started several startups focused on waste to energy sector.  She is also the CEO of Founderland, a nonprofit dedicated to helping women entrepreneurs, especially women of color, get access to venture funding. Both of these folks have at least two things in common:  they both worked for large companies before starting their own company and they both decided to build something that addresses climate change issues and sustainability. #gtf2024, #greentechfestival2024, #missiontonetzero, #gtf, #greentechfestival, #NGIN https://lnkd.in/eRdKxdwy

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❌ Fundraising Evolution: (Critical) Trends in Startup Fundraising in 2024 ❌ As the month comes to an end, so does the first fundraising period of the year. After weeks of intensive effort, many players are heading into their summer break. We, too, can look back on a successful first half of the year, noting not only quantitative but also qualitative improvements in our deal flow. Here are three (critical) trends that have caught my attention: 🚩 Notion Instead of Pitch Deck Some founders choose to skip a traditional pitch deck entirely when pre-seed fundraising, opting instead for a notion page that combines a data room with a pitch deck. While the benefits of flexible updates over a static document are obvious, I think it lacks personalization and impact. Much of the valuable information in a pitch deck is conveyed between the lines. 💡 My Tip: Create a small Notion data room together with a short teaser deck for the perfect information basis. 🚩 Variable Round Setup More frequently, fundraising starts without a clear target. Instead, all options are considered throughout the round, adapting based on circumstances and feedback before settling on the most suitable setup. While this flexibility has advantages, I believe every team needs clear goals within a well-defined framework to attract the right partners. 💡 My Tip: Establish a clear framework with a structured timeline to target investors effectively. 🚩 Fundraising as a Team Effort At most of my meetings in recent months, I have always met the entire founding team. From a resource allocation perspective, this is disastrous. It is important to get to know all the key players in a start-up, but all it takes is one in-depth conversation. Otherwise, valuable resources are wasted in the large number of fundraising meetings with various investors. 💡 My Tip: The CEO should centrally manage fundraising. This includes initial meetings, email communications, reference calls and closing. Involve your co-founders only in a detailed deep dive and use their resources more strategically. What experiences have you had with fundraising in 2024? How do you consider these developments? Do you have a different opinion? Let's discuss! #fundraising #startups #investment #venturecapital #datadrivenvc __ ROI VENTURES

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ICYMI, we at Near Media published an extensive study into European search behavior in the hotel vertical on Friday. https://lnkd.in/dCfJv7Z8 High-level findings as they relate to Google's post #DMA interface changes: The new "redesign" elements draw almost zero engagement because only half of consumers see them, and the Hotel Finder is still so positionally (and visually) dominant. - 50% of the time, consumers don't even see any of the primary redesign elements (Places Sites module  organic carousels) -- surprising to us, most of the time because they don't scroll past the ads (!) to see them. - 0/300 users in our study clicked the Places Sites refinement tab/filter that Google added at the top of the SERP. - When consumers do scroll past the ad blocks, Google still almost always shows the Hotel Finder in the first or second position, above all traditional organic results (and 16% more often than the Places Sites module). - The Hotel Finder drew 50% of all clicks when it was visible. The Places Sites module drew less than 2% of clicks on those SERPs. And organic results, including the new carousels, drew only 23% of clicks on those SERPs. With the Hotel Finder receiving 50% of all clicks when consumers encounter it--almost always in position 1 or 2--and organic results receiving just 25% of clicks on results where the Finder appears, this seems to fly in the face of the DMA's Article 6(5) self-preferencing provision.

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