Kirsten Klatt

Our today is fast paced and sometimes frazzled, so we need executives in business who can think big about our tomorrow. Great listening into a chat between two environmental big-thinkers yesterday as Tilmann Vahle from SYSTEMIQ Deutschland GmbH and my colleague Stina Torjesen prepared for our upcoming #LinkedIn Live where they will discuss the implementation of the EU Digital Battery Passport. Curious? Check out the event from Morrow Batteries🔋💡 #mission2morrow #betterbatteries #batteries

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Both search term length and pre-purchase actions are increasing, according to Google. During the Google Marketing Live Keynote for 2024, Philipp Schindler shared that “in the last six months, Google searches with five or more words grew 1.5x as faster than shorter queries.” Google Think recently shared an article stating “60% of consumers are taking six or more actions before deciding to buy a brand or product that's new to them” explaining that in APAC markets, 49% of consumers “say they’re doing more research on purchases”. These trends could be a part of what's driving the increased specificity (and therefore average length) of search queries that Google is noticing. As consumers spend more time researching, their queries get more detailed therefore increasing the search query length. Our question: Will we see this trend fuelled by the rise of AI powered Search Answer Engines like Perplexity?

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🌴 How I (mostly) managed to put my phone away during my vacation 📵 A few weeks ago, I already made a big decision: I moved all my work-related apps to my work phone and now keep my personal phone for... well, personal stuff. 😅   I even went a step further… a few days into my vacation, I deleted LinkedIn off my personal phone too. 😲   But despite my best intentions, I still found myself scrolling a bit too much. So I made it harder for myself with a few hacks:     - Phone in the bag, not in the pocket. 🌿 This made a HUGE difference. Out of sight, out of mind (sort of). - When reading or watching shows, I made sure the phone was far away. Like, so far that I had to actually stand up to grab it. 🍿📚 #TooLazyToScroll - Grocery list dilemma: 🚗 I kept my phone for the list, but I’m trying to be more present with people at checkout. Easier said than done! 😅 - During walks, I’d snap one picture at the start and then hide my phone in my bag. 🌳 It wasn’t perfect, but better! - Housework became audiobook time. 🎧 Headphones in, phone far away – and surprise! Chores got done faster! - For gardening, the phone stayed inside – mostly because I knew I’d drop it in the dirt! 🌱😂 - Old-school hobbies: Brought back journaling and board games with my husband. 📝🎲 (He always wins, but it’s fine... sort of!)   The Result? 🧐 I’m better at being present, a bit more content, but far from perfect! 💁‍♀️ I still scrolled way more than I’d like but these small hacks made things just a little harder for me to keep picking up my phone, and that’s progress, right? 😉   #DigitalDetox #WorkLifeBalance #MindfulScrolling

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This week, Spotzi gives you new insights into our data again. Did you know, for example, that in Germany, most households are single-person households? 💡 #datadrivenmarketing #geomarketing #germanydata #insights

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Fantastic data visualisation and storytelling in this round up from ZEIT ONLINE. Regardless of any feeling about the results of the #Europawahl here in Germany, I think it's really important to try and understand the numbers. Accessible and interactive data like this goes a long way to showing what makes up an election result. #data #storytelling #content #visualisation #datainmaps #election

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Looking into the future - what’s down the road in 2025 when Zukunft Personal Europe opens September 9 2025? We might be seeing some positive impact of the Bureaucracy Removal Act which might pass in German parliament and in the federal chamber during Q4 2024 and could enter into force from January 2025. However… as the legal experts say … It depends not just on the use case only. You must really be looking into the actual content of the agreements in order to identify the appropriate electronic signature in order to make simplicity meeting compliance. So it makes a lot of sense to get in touch with subject matter experts digging into all sorts of details on the interpretation of updated regulations very closely. Consider to follow Namirial, Habib Bejaoui and myself as we cover developments and discussions about the #Bürokratieentlastungesetz #BEGIV very closely and do not hesitate to request individual consultation. Maybe 2025 we will spend much more time in our workshops for looking into what’s on the horizon for HR for 2026 regarding EU Digital Identity Wallet as we have a bit more clarity if we see tail wind or head wind for rapid adoption from national politics #ZPE25 #ZukunftPersonalEurope #ZukunftPersonal #ZPE2025 #ZPE24 #ZPE2024 #eIDAS #eIDASinAction #eIDAS2

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Being a Country Manager of a new market means understanding that this market is not necessarily the internal priority. 🌍 Why not? Because sales numbers in the new market are most likely still below those “at home” ... That's why you need a good dose of courage to convince your colleagues of Germany's potential… and provide them with the necessary information! ☺️ Here's a list of topics you can cover to make them understand: ✅ introduction to Germany (political system, key figures, economy, Toni Kroos' hairstyle) ✅ the market potential (the most important part) ✅ your competitors ✅ the startup's German team needs ✅ an overview of your activities in Germany (what has already been done, what remains to be done) ✅ your go-to-market strategy for conquering the market Once the cards are on the table, all that's left to do is begin your adventure! The more you communicate, the clearer and more focused your plan and goal will be. Want to know more? Sign-up for our newsletter, link in bio! 💌 #gotogermany #gotomarket #countrymanager #internationalexpansion #marketexpansion #marketlaunch

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