Katharina von Borstel

Keynote at LearningAID, Bochum Germany -- At the recent LearningAID conference in Bochum, Germany, Hendrik Drachsler delivered a keynote that challenged conventional perspectives on Learning Analytics and AI in education. He opened the discussion by examining the often ambiguous boundary between Learning Analytics and AI in education, posing a thought-provoking question: are these two areas truly distinct, or do they converge into one shared domain? Beyond theoretical discussions, Hendrik Drachsler presented early empirical findings from the research program on Highly-Informative Learning Analytics (HILA), advocating for a more evidence-based approach to integrating Learning Analytics and AI into education. The goal, he argued, should be to ensure that these technologies effectively meet the informational needs of learners, providing meaningful and actionable insights. What is Highly-Informative Learning Analytics (HILA)? In his keynote, Hendrik Drachsler introduced his vision of Highly-Informative Learning Analytics, a research prgramme that seeks to ensure that Learning Analytics and AI applications address learners’ needs in a comprehensive and useful way. This approach has been developed in collaboration with interdisciplinary experts from psychometrics, feedback theory, and learning design, and is currently being tested in experimental studies across higher education and school contexts. The HILA-Manufacture: Data-Enriched Learning Activities One of the program’s key innovations is the HILA-Manufacture, using an evidence-based design methodology  called FoLA for creating Data-Enriched Learning Activities (DeLA). These DeLAs are flexible, allowing them to be adapted to a wide range of educational scenarios, while also serving as stable conditions for collecting data. This data, in turn, generates HILA feedback, providing valuable insights into which factors support or hinder effective learning across diverse contexts. Looking Ahead: Evidence-Based Learning Analytics The ultimate aim of the HILA program is to build an evidence-based knowledge foundation for the conditions under which AI applications in education can be most effective. To close his keynote, Professor Drachsler offered a deep analysis of the societal, technological, and pedagogical challenges that come with implementing Learning Analytics and AI. He emphasized the importance of using rigorous, empirical research to guide these implementations, ensuring that they contribute meaningfully to the educational landscape. Professor Drachsler’s keynote not only highlighted the critical need for a stronger evidence base in Learning Analytics but also showcased the potential of AI to revolutionize education when applied thoughtfully. As the field continues to evolve, his work serves as a call to action for educators and researchers alike to embrace a more informed, data-driven approach to improving learning outcomes. #LearningAID24 #LearningAnalytics #KünstlicheIntelligenz #Hochsc…

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𝐅𝐢𝐫𝐬𝐭 𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐤𝐞𝐲 𝐢𝐧 𝐚 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠. Happy and honored I just had the chance to speak live at the Salesforce Digital Marketing Bootcamp in Hamburg about the importance of using first party data. 🤗 Thank you for the invite ⛅ Dr. Jan Vomacka and LARA XIMENA KRUGGEL ! For me first-party data is one of my favourite topics in digital marketing and 🔑 of a holistic marketing strategy. It is the cornerstone of a privacy-centric marketing strategy, empowering marketers to better leverage their known customer relationships through improved organization, insights, and ease of use. 𝐅𝐢𝐫𝐬𝐭 𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨: • customer behavior • customer preferences • customer demographics, ..ultimately allowing businesses to create targeted marketing campaigns, improve the customer experiences, and drive business growth. What about you? 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭 𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚? 🤔 Please comment below 👇 - - - 🔔 Activate the bell and follow me Claudio Meidler for regular posts and updates on #sales, #salesenablement, #personalgrowth and #coaching

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Curtain up for our GLOBEONE – Transform to Better Purpose Readiness Index 2024 (PRI)!   The ranking of the most purpose-credible organizations in Germany is the highlight of our study as it portrays the "state of purpose" in Germany. As we publish the PRI since 2018, we are now also able to track developments over time.   𝐅𝐢𝐫𝐬𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐑𝐈: 💡The purpose discussion enters a new phase where purpose is seen as a driver of confidence in a constantly changing world - and with impact also on related topics such as Corporate Culture or Employer Branding. 💡While only 1 out of 10 companies enjoys unreservedly high credibility, we see a slight recovery of the crisis-related critical public perception of purpose in the last years. Compared to 2022, the average purpose value has improved to 65.3 ( 1.5 points). 💡Repositioning is having an effect: Companies like Salzgitter AG (68.6) and Heidelberg Materials (68.2) that have undergone significant transformations and boldly re-launched their brand and positioning, start to see the results with improved public perception. 💡Others are losing credibility. During the pandemic, the retail sector enjoyed high credibility as people were grateful to be able to shop, even though everything else was difficult. Now, Corona is gone and instead inflation hits. Some are questioning if retailers exploit this "golden opportunity" to boost margins. 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞? 𝐀𝐜𝐜𝐞𝐬𝐬 𝐨𝐮𝐫 𝐬𝐭𝐮𝐝𝐲 𝐡𝐞𝐫𝐞: Purpose Readiness Index Germany 2024 (globe-one.com)   𝐎𝐫 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝. Dr. Niklas Schaffmeister, Simon Aschermann, Carina Hauswald   #PurposeReadinessIndex #PRIRanking #Purpose #Credibility

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𝗢𝘂𝗿 𝗚𝗲𝗻𝗔𝗜 𝗚𝘆𝗺 𝗶𝘀 𝗘𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗪𝗶𝘁𝗵 𝗕𝗶𝗹𝗱𝘂𝗻𝗴𝘀𝘄𝗲𝗿𝗸 𝗔𝗸𝗮𝗱𝗲𝗺𝗶𝗲 🤝 AI is doomed to be an overhyped trend if employees can’t scale it themselves and businesses don’t leverage it for unique needs.   Making AI more tangible, and differentiated, for both groups is why we built our GenAI Gym. It’s also why we’ve now teamed up with Bildungswerk Akademie.  Through Bildungswerk, starting this September, we’ll offer more hands-on AI learning courses inspired by what we’ve learned while implementing solutions and up-skilling Europe’s top brands.  𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲:  • 𝗞ü𝗻𝘀𝘁𝗹𝗶𝗰𝗵𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘇 𝗻𝘂𝘁𝘇𝗲𝗻: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘂𝗻𝗱 𝗞𝗼𝗺𝗺𝘂𝗻𝗶𝗸𝗮𝘁𝗶𝗼𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗲𝗿𝗲𝗻: Bold ways to use GenAI for smarter content creation, supercharging tools like PowerPoint and Excel to stay ahead with less.  • 𝗙𝗶𝗻𝗮𝗻𝘇𝗽𝗿𝗼𝘇𝗲𝘀𝘀𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗲𝗿𝗲𝗻 𝗺𝗶𝘁 𝗞ü𝗻𝘀𝘁𝗹𝗶𝗰𝗵𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘇: Clearer understanding of how to accelerate financial processes and fortify AI-driven skills for responsible financial management.  • 𝗛𝗥-𝗣𝗿𝗼𝘇𝗲𝘀𝘀𝗲 𝘂𝗻𝗱 -𝗣𝗿𝗮𝗸𝘁𝗶𝗸𝗲𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗲𝗿𝗲𝗻: New ways to streamline HR tasks and develop skills with GenAI while ensuring ethical practices. • 𝗣𝗿𝗼𝗺𝗽𝘁-𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗳ü𝗿 𝗜𝗵𝗿𝗲𝗻 𝗞𝗜-𝗘𝗿𝗳𝗼𝗹𝗴: Enhanced prompt engineering techniques to get the most out of AI tools and keep up with the latest AI trends. The courses offered in cooperation with Buildungswerk will be in German. If you are interested in participating in one of these courses in English, please email [email protected]. 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗲𝗮𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗰𝗼𝘂𝗿𝘀𝗲𝘀, 𝘃𝗶𝘀𝗶𝘁 𝘁𝗵𝗲 𝗕𝗶𝗹𝗱𝘂𝗻𝗴𝘀𝘄𝗲𝗿𝗸 𝗽𝗮𝗴𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/eJPpCCNm  

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