Katharina Trebitsch

🐘🌟 Big News - Elephants has joined Splint Invest! 🎉 Hey everyone! Paolo here, and I'm beyond excited to share the big news: Elephants is now officially part of Splint Invest! Almost a year ago, alongside my co-founder Gianvito, we launched Elephants to make luxury watches accessible to everyone. These few months have allowed us to build a global community and together with our partners, investors and advisors, we are proud of what we have built so far. Now, we're taking things to the next level by teaming up with Splint Invest! It's been an incredible journey, and I want to give a huge shoutout to Aurelio Perucca and Mario von Bergen, the founders of Splint Invest, for making this happen. Also, massive thanks to Gianvito and our amazing team for their hard work and dedication. Thanks also to our partners, investors, and advisors; we're proud of what we've achieved together. What does this mean for Elephants members? More investment opportunities, more choices, and the same passion for alternative investing. Whether you're into art, vintage wines, luxury handbags, or now, exclusive watches, we've got you covered! I can't wait to see where this partnership takes us. Get ready for an exciting new chapter in the Elephants story! 🚀🐘 #vintagewatches #luxurywatches #tokenization #fractionalization #blockchain #luxurywatchestokenization #startup #coownership

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💸 Here are the 1️⃣3️⃣ #FoodTech news of the week that you should know: 🇩🇪 🚚 Flink, a German startup and the last-standing European quick-commerce player, raised $150M to strengthen its market presence in Germany and the Netherlands. 🇩🇰 🍄 Matr Foods, a Danish startup, raised €20M to build its first large-scale facility for producing meat alternatives through fungi fermentation. 🇳🇿💨 Lucidome Bio, a New Zealand startup, raised $13.5M to reduce cows’ methane emissions with a vaccine. 🇺🇸🍄 Ecovative - the mycelium technology company, a US startup, raised $28M to expand the distribution of its mycelium-based food product, MyBacon, and launch alternative leather materials. 🇺🇸🧬 Arzeda, a US startup, raised $38M for its AI-driven protein design technology for creating natural sweeteners and other products. 🇺🇸🌾 Pairwise , a US startup raised $40M for its gene-editing technology (such as CRISPR) that improves crop traits for better yield and resilience. 🇬🇧 🐾 Tuggs, a British startup, raised £1.1M for its insect-based pet food products dedicated to dogs. Unlike other players, the startup’s products are a blend, using insects as well as meat and fish. 🇺🇸 🌾 Lil Bucks, a US startup, raised $3M for its sprouted buckwheat-based food products. 🇫🇷 🍽️ Willy anti-gaspi, a French startup, raised €2.3M to expand its anti-waste e-commerce platform dedicated to surplus food. 🇬🇧🍔 DELLI, a UK foodtech startup, raised £4.6M for its online grocery platforms that allows users to buy artisanal food and drinks, from pastries to wine. 🇨🇦🦠 Catalera BioSolutions, a Canadian startup, raised $8M for its biological crop protection solutions and the development of a range of biopesticides and biocontrols. 🇫🇷 🧀 Standing Ovation, a French startup, raised €3.75M to scale up production of its animal-free casein (through precision fermentation), aiming for a 2025 product launch. 🇩🇰🌐 Agreena, the Danish (and European) leading carbon credit platform announced a partnership with IFC (International Finance Corporation), a part of the World Bank Group. The goal is to support farmers in developing countries and help them adopt sustainable practices through the incentives of Agreena’s carbon credits. 👉 All the links and more info in the first comment! #startup #foodtech #agtech #deal #fundraising

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Even if you know secret weapon marketing strategy of successfully growing startup, its application doesn’t guarantee you effective results. We tested dozens during the first 10 months of our product life. Here are the ones short term tactics that boosted our acquisition. 1️⃣ Founder participation in the thematic conferences 🏆. He did surprise speech for the popular business conferences offering to download the app right being on a stage. His charismatic performance and success cases mentioning created buzz, rouse extreme curiosity and FOMO. We got splash of activity in the app and record number of downloads these days. 2️⃣ Micro-Influencer Success Stories sharing 🎭. We partnered with micro-influencers in the marketing and sales space. We found them in the app, interviewed and invited those who had success stories to make cross-sharing content in the social media. Their storytelling was authentic, gave instant credibility and the auditory reached was really target. We fixed the record number of new subscribers and most of them converted into the paid users on the onboarding stage. 3️⃣ Partnership Sprints 🤝. We agreed to a partnership with the marketing agencies founders about mutual collaboration. And we were produced co-branded pages, stories, shared social posts. Such sprints expanded reach quickly, provided social proof, and opened new user segments. The diverse exposure led to a 60% increase in our daily active users. 4️⃣ Community🔥. From the early days of the application launch we were growing community in the Telegram channel. People got there from our advertising, social media and they were observing the activity we offered there, collaborated with other people from community and then turned into app users. Thanks to community we have sustainable WoM growth and opportunity to test our hypothesis. 5️⃣ Target User base 🤸‍♀️ When we tested our first riskiest hypothesis we were gathering users contacts from different funnels. By the time of our application official launch we had already the first contacts we could turn to. And we gathered out leads fast after notifications and newsletters sending. What was good but not a rapid-fire acquisition stories 🧐 Events 🧠. We had hypothesis that events organized on behalf from our company might bring us immediate auditory in the app. Our learning is: people might be interested in the event, but this won’t guarantee you immediate installs. Other community partnership 🙌 We had our hypothesis that partnering with other communities might help us reach their auditory and get them in the app. It turned out to be hard to engage them into our app (other community members were not as active as we expected). We didn’t have splash of installs, but people are gradually coming. High Quality Content 🤓. This is great long term strategy, but don't expect rapid installs in the beginning. Which of the tactics are you itching to try for Pre-PMF startup? Drop them in the comments! 👇

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As an entrepreneur, I want to stay up-to-date, be well-connected within the ecosystem, and learn from experienced founders. And there is one source I trust blindly 💯 The Swisspreneur newsletter is one of the very few newsletters I actually read. This is what I get out of it 📅 Updates about upcoming startup events ⚙️ Growth hacks from famous startups/scaleups 📚 Free resources for startup founders and investors 🔍 An investor's glimpse at recent Swiss funding rounds If you are interested in the startup ecosystem, give it a try. Link in comments 💬 What is your favorite source for updates? PS: Swisspreneur is Switzerland's No. 1 platform for entrepreneurs. A non-profit organization on a mission to develop and advance entrepreneurship. PSS: Ok, I am a bit biased... Because I work there and I know the people who create the amazing content. But trust me - it's worth it 😉 ___ #Entrepreneurship #Startups #Swisspreneur #Innovation #SubscribeNow

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📍Berlin 🇩🇪 // Connecting about the ecosystem with Ali A. who just accomplished sth big 👏 🚀 Ali is an entrepreneur and had a few exits under his belt, but not only. He is now on a mission to help scientists from academia to spin out companies The challenge in Germany; finding SMEs that want to have the ambition of building companies. Not an easy task! We chatted about the Berlin Startup Ecosystem (https://lnkd.in/eK5GHWVv) and overall the situation in Germany with building companies. Our common interest: the venture clienting concept to enable collaboration. About this; Are we early or already a mature concept? Wdyt? —- See you soon! Let’s keep building 👏 👊✊

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How different departments perceive brand communities: 👇 ↳ Sales: Just another channel to push products and close deals. ↳ Marketing: A place to throw content and hope it sticks. ↳ Product: A feedback loop for ideas that might get updated. ↳ Finance: Another line item in the budget with unclear ROI. ↳ Engineering: Just a forum where users complain about bugs. ↳ Legal: A potential minefield of user-generated content. ↳ HR: A perk for job ads—"Join a thriving community!” ↳ Customer Support: Where we send people when they need “extra help.” ↳ CEO: A buzzword we drop in meetings to sound innovative. But here’s the truth: Brand communities are the heart of modern customer engagement. It is where your biggest advocates gather, where feedback turns into actionable insights, and where your brand evolves from a product to a community-driven movement. A thriving community isn’t just nice to have, it’s essential for building long-term loyalty and meaningful connections. Ready to build a thriving community? Let's talk! #brandcommunities #customerengagement #communitybuilding #brandloyalty #digitalcommunities #communitydriven #engagementstrategy

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I must admit that I work even on vacation You probably know this too: You're lying on the beach, the sun is shining, the waves are crashing… And then comes that one thought. A good idea for a new project.  A solution to a marketing problem. A new approach to internal processes. I know I should switch off, I really do. But it's not as easy as it sounds. It's one of those things that come with being a company leader. Because my company is a part of me. And with it, I am: Always moving.  Always thinking.  Always learning. And a vacation doesn't change that. But you know what? I don't see it as a burden. It's a passion that drives me.  It's the desire to create something. So if you see me at the beach or in a café in Venice with my laptop, you'll know: Roland is not crazy ;) He just loves what he does. PS: What do your vacations look like?

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𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐭𝐞𝐚𝐦 𝐨𝐟 𝟔𝟓 𝐩𝐞𝐨𝐩𝐥𝐞? Keeping focus as a founder with 65 team members is incredibly challenging. I often find it hard to find the right balance between the two: focus work and connection. Here's how I manage to stay connected with my team while still getting my work done: 𝐈 𝐭𝐫𝐲 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐦𝐲 𝐝𝐚𝐲 𝐛𝐲 𝐚𝐫𝐫𝐢𝐯𝐢𝐧𝐠 𝐚𝐭 𝐭𝐡𝐞 𝐨𝐟𝐟𝐢𝐜𝐞 𝟏𝟓-𝟑𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐞𝐚𝐫𝐥𝐲. This quiet time allows me to plan and get an overview of what's ahead. My Notion to-do list, structured by date, helps me keep track of recurring meetings and project topics. I can directly see which tasks are with myself or with my team and ensure follow-ups are done. I actually always try to also block the first 2 hours in the morning for focus time, but meetings often take over. 𝐃𝐞𝐬𝐩𝐢𝐭𝐞 𝐦𝐲 𝐛𝐞𝐬𝐭 𝐞𝐟𝐟𝐨𝐫𝐭𝐬, 𝐈 𝐬𝐭𝐢𝐥𝐥 𝐩𝐮𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐨-𝐝𝐨𝐬 𝐢𝐧 𝐦𝐲 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫. It's a habit I can't shake, but it helps me remember critical tasks. Once completed, I delete them. One thing I never compromise on is my 1:1 meetings with direct reports. 𝐓𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐝𝐢𝐬𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬, 𝐈 𝐜𝐡𝐞𝐜𝐤 𝐒𝐥𝐚𝐜𝐤 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐨𝐧𝐥𝐲 𝟑-𝟒 𝐭𝐢𝐦𝐞𝐬 𝐚 𝐝𝐚𝐲 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐢𝐧𝐠 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲. For emails, I use Spark, as handling my daily inbound of emails with Gmail became inefficient. 𝐈 𝐚𝐢𝐦 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐥𝐮𝐧𝐜𝐡 𝐢𝐧 𝐨𝐮𝐫 𝐛𝐢𝐠 𝐭𝐞𝐚𝐦 𝐤𝐢𝐭𝐜𝐡𝐞𝐧 𝐭𝐨 𝐜𝐚𝐭𝐜𝐡 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝐚 𝐟𝐞𝐰 𝐭𝐢𝐦𝐞𝐬 𝐚 𝐰𝐞𝐞𝐤, 𝐛𝐮𝐭 𝐈 𝐨𝐟𝐭𝐞𝐧 𝐞𝐧𝐝 𝐮𝐩 𝐞𝐚𝐭𝐢𝐧𝐠 𝐝𝐮𝐫𝐢𝐧𝐠 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬. 🥲 Balancing leadership and productivity requires discipline and flexibility. How do you manage to stay focused in a busy work environment? ✨

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💡 Product Ideas inspired by Multi-million $ brands 👉 Vol. 5 - Sunday Natural Founded in 2013, Sunday Natural is one of the most well-known D2C brands in the DACH market. They offer a diverse range of supplements through their D2C store. The company generated about €100 million in 2022 and have been growing tremendously the past years. Their focus is on offering highest-premium supplements in different sub-verticals. While we all know, a great product is no guarantee for such success, it's definitely the foundation. At Wonnda, we're happy to partner with leading contract manufacturers in the nutraceutical and supplements industry, focusing on capsules amongst many other forms like powders, gummies, liquids. These manufacturers can create premium products for D2C brands with various use cases. Some supplements that can be easily manufactured with short lead times and fair MOQs: 💡 Vitamin D3 K2 💡 Mushroom Complex (Lion's Mane, Reishi, etc.) 💡 Ashwagandha 💡 Pro Biotic Blends 💡 OMEGA-3 Gummies Our partners work with the following manufacturing types, depending on each brand's use case. ⚪️ White Label: Ready-made formulas, fast lead times, low MOQs 🎁 Private Label: Standard (tested) formulas, more customizations possible, mid MOQs 🧑‍🔬Custom Development Contract Manufacturing: Formula development based on individual requirements, manufacturing of those formulas, maximum customization, highest MOQs --- Disclaimer: We are not associated with Sunday Natural. This content is provided solely for your information and inspiration. The products sourced through Wonnda will be tailored to your specific product requirements, comply with local laws, and depend on the manufacturing capabilities of our partners. #PrivateLabel #Supplements #ContractManufacturing #Sourcing #MadeInEurope

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✨Internship Experience at Headwave ✨ I am thrilled to share my incredible internship journey with Headwave GmbH and bistream an innovative Berlin startup that sells the Headwave Tag 2, a cutting-edge Bluetooth speaker for motorcycle helmets that requires no cables. Here’s a detailed glimpse into my experience: 📅 Duration: Full-time: 01.02.2024 – 31.03.2024 Part-time: 01.04.2024 – 31.05.2024 🌍 Market Focus: During my internship, I had the unique opportunity to market the Headwave Tag 2 in Indonesia and Japan. This involved not just promoting the product but tailoring our marketing strategies to suit these diverse markets. I took charge of creating videos, posters, and other promotional materials specifically for these regions. I edited all the videos and crafted the entire marketing campaign, ensuring that the content resonated with the cultural nuances and preferences of both Indonesian and Japanese audiences. Reaching out to influencers and collaborating with them to boost our campaign was also a significant part of my role. 🎥 Challenges & Achievements: Working remotely from Japan and producing all the videos by myself was a significant challenge. However, with immense support from my friends who helped in creating these videos and skits, I was able to successfully complete my tasks. Creating content that resonated with two different markets was both a learning experience and a test of creativity and adaptability. 🤝 Support & Gratitude: I want to express my deepest gratitude to: Sophie Willborn the CEO of Headwave, for this amazing opportunity and for believing in me. Contributing to the growth of the company while honing my marketing skills in practical settings for Japan and Indonesia was incredibly rewarding. Her guidance and support were invaluable throughout this journey. Makoto Takeda and Miki-san, for their immense support and the opportunities they provided. Without them, I wouldn't have been able to broaden my perspective and see the vast opportunities that lie ahead. Their encouragement and assistance were crucial in navigating the challenges of working remotely and across different cultures. 🌟 Personal Growth: This experience has truly been transformative. Connecting from Japan to Berlin has made me realize the vast opportunities in the global market. I learned how to manage my time effectively, communicate across different time zones, and adapt my marketing strategies to different cultural contexts. 🙏 Final Thoughts: All in all, my internship at Headwave was an unforgettable experience. The combination of working with a cutting-edge product, the supportive team, and the challenge of marketing to diverse markets has equipped me with invaluable skills and insights. I am grateful for the opportunity to contribute to Headwave's growth and look forward to applying what I’ve learned in future endeavors. #internship #Marketing #Startup #Innovation #Bluetooth #Motorcycle #Headwave #GlobalExperience

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