Karsten Krause-Ablaß

/// The Key to Unlocking Hidden Conversions Optimising the Invisible' reveals how to find hidden opportunities in your funnel through effective testing techniques. It’s all about digging deeper into the data and uncovering the real drivers of customer behaviour. With insights from the book, you’ll learn how to turn those hidden gems into actionable strategies that drive growth. Comment 'Unlock' to get a free copy of the book! #ConversionOptimisation #MarketingBooks #LeadGen #HiddenGems

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In July, the Amazon Online Germany GmbH, so Amazon Ads in Germany, released its annual report 2023. What are the key findings? Revenue grew in 2023 by 20.6% YoY to 2.9B. To put this into perspective: The global Amazon Ads revenue in 2023 was 46.9B. So the share of Amazon Ads Germany was 6.2%. At this point it’s important to understand that 100% of Sponsored Ads revenues are attributed to the Amazon Online Germany GmbH while for DSP revenues, it’s not so sharp. We can for example run Prime Video in the UK via our DSP console in Germany. For Twitch it’s even more complicated as you need to additionally distinguish between Twitch Ads bought via the Amazon DSP vs. Twitch Ads bought directly from the Twitch Interactive Germany GmbH. In comparison to global, Amazon Ads Germany might look small. But when comparing it to other industries, it gives you a better picture of the size: … Amazon Ads Germany is almost as big as the entire German CRM market (3.4B in 2023). This includes Salesforce revenue. … Amazon’s retail media revenues in Germany are >26x retail media revenues of Otto - in whole Europe (~110MM EUR according to Statista). Which I considered when I left Amazon as their biggest competitor, back then. … The complete online revenue of the Schwarz Group, so the corporate behind Lidl and Kaufland, is with 1.7B, 58% of Amazon’s retail media revenue. So I am comparing Amazon retail media against Schwarz group ecommerce revenue which is almost half of it. … The market for traditional TV advertising in Germany is according to Statista at 4.99B. My prediction beginning of the year in my wieCommerce? Podcast was that Amazon Ads will exceed that. It looks like that this won’t happen yet but they will definitely do this soon. So even though Amazon Ads Germany is in comparison to global just a one-digit fraction, the scale of the business is still massive. It’s an industry of its own. Now comparing with Amazon’s general business: Germany was in 2023 for Amazon the 2nd biggest market with net sales of 37.6B, followed by the UK with 33.59B and Japan with 26B. And US? They had in 2023 net sales of 395B, over 10x Germany. Crazy... What else can we read from the annual report? To be honest: Not much as the level of detail is limited. To understand better the strategy etc., it’s worth looking at the reports from Amazon, inc… #amazon #amazonads #amazonadsgermany #retailmedia

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Want to skyrocket your Amazon sales in Europe? 🌍 Find out why Germany is your best bet. Join Nick Penev, Scayul, as he shares crucial insights on why Amazon Germany is a top market for sellers. Insights: - Discover why Amazon Germany is the second largest market after the USA. - Learn about the benefits of selling in Germany - Understand the importance of fiscal representation insurance for new companies. #Advertising #AmazonMarketing #AmazonSeller #AmazonFBA #AmazonTips #ECommerceStrategy #AmazonBusiness #AmazonProducts #CustomerExperience #AmazonAdvertising #AmazonSales XTREME POWER Brands

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I'd love to speak at the 2025 E-Commerce Berlin Expo, but in order to do so – I need your help! Can you send me a vote? ➔https://lnkd.in/d9E2K2FE Here's the talk description: 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜: 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 In an era when ecommerce faces intense competition and high customer acquisition costs, getting performance marketing right has never been more crucial. However, due to the growing role of AI used by advertising platforms, advertisers feel like they are operating in a black box. This makes it difficult to gain control of campaigns and determine how they can be optimized to meet business objectives. My talk will shed light on leveraging AI to enhance profitability and ensure sustained growth in the digital marketplace. Join me as I explore the intersection of AI and performance marketing, and uncover how these technologies are reshaping e-commerce profitability. • Recognizing the strengths and limitations of AI-driven ad platforms • Learning techniques for steering AI towards achieving business goals • Understanding the role and challenges for PPC and e-commerce managers • Practical insights from case studies that resulted in higher profitability 𝗧𝗵𝗮𝗻𝗸𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘃𝗼𝘁𝗲! And in case you need an emoji to melt your frozen, icy heart, here you go: 🥺

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Escaping the LinkedIn echo chamber, what I learned from real conversations with digital marketers. I went to #INBOUND24 last week and I had the chance to have some eye-opening 1:1 conversations with several digital marketers (175 to be exact). These informal chats became a refreshing reality check for me, especially after consuming almost exclusively LinkedIn content as my main social channel for the past 21 months. I was legitimately surprised to find out that many of the 'truths' I had internalized from LinkedIn simply weren't shared by most marketers I spoke with. For example: gated content. Universally reviled and dismissed, right? "Ungate everything!!" (you've seen it) Yeah, not true. In fact, most marketers I spoke with still find gated content to be useful in capturing leads and providing value. I was even more surprised, and felt a bit naive honestly, to find out that the vast majority of these marketers haven't posted on LinkedIn all year, and most only check the platform maybe once a week. This is a stark contrast to the overactive, sometimes overwhelming rate of posting and communication I see daily on LinkedIn. With myself included. I came away feeling much more hopeful about LeadSpot and our place in the value chain of lead generation strategies. An amazing feeling!! 😁 It was a reminder that my marketing worldview had been dangerously and inaccurately skewed by the 1% of LinkedIn users who do post regularly. That was a close one! From now on, I'm committed to proactively finding other channels to broaden my perspective, like Reddit, chat rooms, podcasts, YouTube, and user groups. Any other suggestions?

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