Jan-Philipp Jahn

Had the privilege interviewing our client Cindy Richter on a panel talk at Art Directors Club (ADC) Festival in Hamburg on the brand new „Lufthansa Insights“ content ecosystem. Thank you, Cindy, for sharing these key insights with the creative crowd: Creative excellence is a marathon: Out-of-the-box solutions don’t come, well, out of the box. They require dedication, endurance and -above all- exceptional creative talent. Innovation with a purpose: Using technology like AI as a campaign gadget is one thing - using it to make a real systemic difference in customer communication, is another. The customers: The customers. The customers. And what’s relevant to them in their respective context. Trust is the foundation: A project of such complexity and stakeholder-richness requires collaboration on eye-level und deeply rooted trust between the client and agency teams involved to be able to succeed. Thank you Art Directors Club (ADC) for having us and Patrick Amor and Markus Albers for making it all happen. C3 Creative Code and Content

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⏳𝗢𝗡𝗘 𝗪𝗘𝗘𝗞 𝗧𝗢 𝗚𝗢 𝘂𝗻𝘁𝗶𝗹 𝘁𝗵𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝘄𝗲𝗯𝗶𝗻𝗮𝗿! Discover the new go-to framework for marketers and learn: ◾ What strong brands have in common based on our analysis of 6.5 billion data points ◾ Which marketing levers make the biggest difference ◾ What the Blueprint for Brand Growth is ◾ How and when to use Kantar’s Growth Driver and Growth Accelerators ◾ The metrics that matter, and how to track and predict them ◾ And more! Live Q&A with Kantar’s experts 📌Register now: https://lnkd.in/giwA5mgk #BlueprintforBrandGrowth #Brand #Marketing

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In a multiplatform strategy, the combination of CTV and Outstream advertising has shown to drive significant impact. Research indicates a 129% lift in Attention compared to Outstream alone, along with a 67% increase in ad recall when CTV and Outstream are utilized together. Moreover, optimizing ads through Teads Studio leads to a 16% boost in purchase intent. Learn more about the fragmented TV landscape and the power of Omnichannel advertising: https://lnkd.in/dvjRhRSU 📊 #Advertising #CTV #Outstream #OmnichannelMarketing

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Brand of the Week - #Patagonia Germany - Insight 1 - Brand Equity Trends #Patagonia's "Unfashionable" campaign, focused on sustainability and social activism, continues to make waves in Germany and beyond. Encouraging responsible consumer behavior, the campaign promotes durable products meant to last for years, countering the impact of fast fashion. This commitment to reducing waste reflects Patagonia's ethos as a Not for Profit brand. QuestBrand's Brand Equity Trend data reveals the impact of the "Unfashionable" campaign on different audience segments. Since April, Millennials & GenZ have seen a positive increase in Brand Equity Score, albeit with a slight dip in GenZ. Contrarily, GenX has experienced a decline, falling below the Brand Equity Score of GenPop18 in Germany. The campaign resonates with GenZ and GenX, with its message emphasizing the importance of quality, multifunctional, repairable, and timeless gear. By prioritizing longevity over trends, Patagonia is not only fostering a sustainable approach but also highlighting the positive impact on the environment within these audiences, will GenX start to follow suit in the coming months in the way they rate the #Patagonia?

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AI encompasses computer vision, machine learning, natural language processing, and predictive analytics. We look at the advantages and challenges for marketers in the next chapter of our App Trends content series #mcsaatchi

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