Dr. Isabella Fandrych

Today I visited the GREENTECH FESTIVAL in Berlin with my dear friend Andreas. 💚 To make it short: Good vibes, busy floors and a big startup space. But tbh I wondered if it's really worth it for startups. I remember from my active time as an exhibitor that we weren't honest about the hard costs per lead. We argued a lot: being there is everything, you have to be seen, brand building is important, it's where the industry meets, serendipity happens, if we just get one big order it will pay off... not to forget the parties! That's all true, but the opportunity cost of attending a trade show is very high, especially for startups. And while this isn't meant to be a trade show bashing at all, here are a few suggestions from my experience, on how to make the most of it... - Train your team to proactively approach people. - Initiate a challenge to see who can get the most leads. - Prepare in advance and market your attendance by actively inviting customers. - Consider a small side event, such as a VIP dinner. - Try to book a package with a speaking engagement at the conference, that has always paid off for us. - Use the exhibitor directory for your own prospecting. - Calculate cost vs. lead conversion after the show with real data and decide whether to repeat. - Push your presence on social in real time. Good luck to all exhibitors and happy selling 🚀 ____________________________ Sharing my experience as an entrepreneur and angel investor. Investing in early stage B2B SaaS startups. Happy to connect 👋

62

9 Kommentare

When in Rome… write a blog Since changing the side of the table from entrepreneurship to VC I long resisted the established practice of content generation. After a year and sharing similar stories and tips with dozens of start-ups time to scale the approach   Time for Barbarians at the (Golden) Gate blog. This is a practical guide of scaling to the US by companies rooted in the CEE (Central and Eastern Europe). Loosely inspired by Booksy experience and discussion with leaders from other companies who are scaling successfully from the CEE    I start with structural advantages of CEE start-ups that make conquering global tech markets possible. Next episodes go through the lists of hoops and traps (in most of which you fill find my footprints 😱 ) – I will do my best to warn and give my $0.02 on these.   Many thanks for those of you have contributed to this (often unknowingly 😉 ) by sharing your experiences, thoughts, comments or reviewed early drafts. The list clearly includes Booksy mafia (Stefan Batory, Konrad Howard Dorota Machaj), those who built even bigger tech businesses out of CEE (Peter Bialo), those who will soon make it (Agata Mroczkowska, Wojtek Rokosz, Dhruv Agrawal), and shepherds of other cohorts of global challengers out of CEE (Andris K. Berzins).   Episode 1 here. The only rosy episode in the season. Enjoy responsibly, comment, disagree, trash or encourage

66

11 Kommentare

We’re thrilled to lead the seed round for Ambient Network to further expand their decentralized environmental monitoring network, in collaboration with Solana Foundation, Primal Capital, @Parami Investments and @Sonic Boom Ventures. With over 20K sensors in 20 countries, the Ambient Network will provide crucial real-time data needed for addressing #climatechange, #airpollution and #healthmonitoring globally. We believe #DePIN networks like Ambient Network are necessary to scale quickly and meet global demands for reliable environmental data via shared ownerships and built-in economic incentives. Ambient Network’s upcoming launch on Solana Labs will enhance the network’s resilience, improve governance, and boost the collection and sharing of environmental data with more partners. More here: The block https://lnkd.in/dEw5SiWV

58

2 Kommentare