Ingo Horak

How do innovative #healthcare solutions enter the German healthcare system? Parlez-vouz english? 😉 We have translated our book into English for all those innovators from outside Germany who are interested in entering the primary healthcare market. Our focus is on the areas where health insurance companies can help innovators to introduce their care solutions and innovations to the German healthcare market. We provide an overview of 👉🏻 how this specific market works and what potential it has 💪🏻 👉🏻 how health insurance companies deal with innovations and what drives them ⏭ 👉🏻 how cooperation between health insurers and innovators helps to bring good solutions to the market and - last but not least - ☝🏻 what it takes to make such cooperations a success. Florian and I have drawn on our many years of experience with start-ups in the digital health sector as part of our Healthy Hub initiative. We would like to share this first-hand experience with you. 👉Available as eBook PDF. Click here: https://lnkd.in/e-bCHX94 A big thank you to IKK Südwest and valued collegue Dr. Florian Brandt and our Healthy Hub Partners SBK Siemens-Betriebskrankenkasse, BIG direkt gesund and mhplus Krankenkasse and to our cooperation partner GWQ ServicePlus AG and those people behind: Christina Bernards Christiane Heidrich Julia Zink Jana Homey Fabienne Knaub Gertrud Demmler Stefan Montag Peter Kaetsch Also thanks to our supporters Julia Backhaus, Dr. Tobias Krick, Prof. Dr. David Matusiewicz, Florian Bontrup, Joerg Land, Rolf Stuppardt, Julia Rondot, Martin Blaschka, Lisa Tschalenko, Thilo Veil 🍀, Dr. Florian Caspari and the more than two dozen #startups that we have been able to accompany so far ... #DigitalHealth #MarketAccess #Innovation

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Clinical adoption is the hidden final boss of healthcare innovation. (As no adoption = no success) Too often, we see companies undertake the herculean tasks of fundraising, evidence generation and regulatory approval - Only to find themselves stuck when it comes to adoption. We have a good example from Germany's DIGA system. A national healthtech reimbursement system - companies worked extremely hard to fulfill the evidence and economic requirements to be listed on it. But despite receiving national reimbursement status - what healthtech companies found was that uptake of their products were still poor. (Which led to little or no sales 😱 ) ____________________________________ 𝐖𝐡𝐲 𝐰𝐚𝐬 𝐭𝐡𝐢𝐬 𝐭𝐡𝐞 𝐜𝐚𝐬𝐞? There were a few factors, but 2 points stood out. 1. 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐰𝐞𝐫𝐞 𝐥𝐢𝐦𝐢𝐭𝐞𝐝. - Many products required a prescription from clinicians. - But many of the frontline clinicians were simply not aware that such products existed. - Not only that, many were not made aware of how, when, why and when not to prescribe these tools. (Imagine being handed a box of pills without knowing what they were for!) 2. 𝐂𝐡𝐚𝐧𝐠𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐚𝐬 𝐧𝐨𝐭 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐝. - The health systems were not set up to use these tools. - Changes needed in the clinical pathway were not accounted for, as well as the need to change clinical practice. - Some products did not fit into local tech infrastructure, which meant that it was difficult to use these new tools. (Much like having a high speed rail train, but no suitable rails for it) _________________________________ These challenges are not unique to Germany. In fact, they are the same in any health system. It takes a lot more than just handing a brilliant piece of tech to health systems to gain adoption. It requires: Support Education Partnership ✨𝘏𝘢𝘯𝘥𝘩𝘰𝘭𝘥𝘪𝘯𝘨✨ For it to 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 work. If you are innovating in healthcare, please bear this closely to heart. The biggest challenge may be yet to come. 👇 What are your thoughts on this? Alexandra Eavis | Benedikt von Thüngen | Sam Ajami | Henry Stoneley | Brian Snyder | Susa Horvath | Joshua Liu |

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Take your time and listen to Dr. Melillo, and you will understand connections, how our #brain develops and how different regions are communicating. You will understand, that #science needs to #connect the different #specialities in order to understand the background for many #emotional and #developmental #disorders, how to change them and you will realize the importance to regard persisting primitive reflexes. For more information look at https://lnkd.in/g_XpcTpa (English pages included). Click on the interview below: https://lnkd.in/dPszGd7Y

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