Heiko Huensch

Wait, what?? Оne of my favorite actors - Christoph Waltz in an ad by an energy company? Well, this ad is funny and memorable, for sure. Also, it reminded me of when E.ON Bulgaria bacame ADD Bulgaria's customer. It was in the distant 2009. Following a pilot project, E.ON (now Energo Pro) began the gradual implementation of smart meters in specific risk areas. ADD Bulgaria implemented nearly 200,000 devices in the regions of Northeastern Bulgaria, where E.ON Bulgaria supplied electricity to about 1.1 million customers. This was one of the first projects for smart metering not only for us, but for the distribution companies as a whole. Rolling out the new modulation technology (from FSK to SFSK) was not an easy task for neither party involved (vendor, integrator and customer) and it went with its challenges. But the end results were undeniable: 1. 98% data collection rate 2. 10% reduction of non-technical losses (from 17% to 7%) 3. Minimizing the costs for measuring the consumption  4. Reduction of the costs for disconnection of irregular subscribers 5. Better services and greater flexibility to customers It is worth mentioning that E.ON took on a strategic approach by equipping all substations with data concentrators, thus upgrading the entire metering infrastructure and preparing it for mass roll-out. #addbulgaria #customerstories #successstories

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#AI is your first tool for a #publicrelations professional to review their writing. It is NOT the author but it can be your partner in creating a good tool to ensure strong writing.

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Is #AI a force for good or an enabler for bad actors to mess with our worlds? That was just one question at a broad-reaching #PR #Crisis session I attended recently. Of course, you know the answer already. It’s both. But the real learning from the sessions was that in today’s rapidly evolving digital landscape, the threats are not being recognised quickly enough. Fake news is not a new phenomenon, but the speed and reach of misinformation today are unparalleled. And we ain’t seen nothing yet. According to credible sources (!), over the past year alone, more than 100 deepfake video advertisements impersonating former UK Prime Minister Rishi Sunak were identified on #Meta's platform (formerly Facebook). These ads were promoted extensively and reached over 400,000 people despite violating Meta's ad policies. Rishi is a prime target but current AI tools need just 3 seconds of audio from you to create convincing impersonations. Despite this, how many of you think the rise of artificial intelligence (AI) and its ability to produce deep fakes, #misinformation, and #disinformation could be an issue for you or your business? Or is it a government or someone else’s concern? I know many of us who think the latter. It’s somewhere on our radar but out in the distance — far more pressing are today’s problems like emptying the bins and meeting that pitch response deadline. Some owners and senior leaders may view these as IT problems (cyber attack) or comms issues (disinformation) but the sophistication and proliferation of the AI bad guys has turned what was once primarily a communication issue into a critical business problem. What can you do about it? The consensus of the professionals is that you need to: 1 Be prepared and vigilant 2 Build robust strategies to counteract the potential threats posed by AI-generated content 3 Take proactive measures in advance by building brand equity (this will serve as a buffer during times of crisis) 4 Educate your key stakeholders about the potential risks and ensure they understand the company’s commitment to transparency and integrity. Make no mistake, the manipulation of AI deep fakes and the spread of misinformation pose significant threats to businesses of all sizes. Being alive to the threat and potential damage is the first step you need to take. 

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Navigating Communication in a Polarized World - I shared my perspective in an opinion piece in German magazine >kommunikationsmanager published by F.A.Z.-Institut. As polarization intensifies, driven by changes in media consumption, economic insecurities, and social shifts, the role of communication professionals becomes increasingly complex and important at the same time. 🌐 The Challenge: Polarization is deepening across issues like immigration, climate change, and social justice. This division is not just a societal challenge but a strategic concern for businesses. 📢 The Role of Communication Managers: Communication managers must continuously assess the risks and opportunities of public statements and adjust corporate messages accordingly to maintain integrity and trust. They must support business leaders to navigate consciously through the risks and opportunities in engaging with various interest groups. 👥 Employee Activism: With rising employee activism, companies are called upon to take concious decisions on societal and political issues. Remaining silent can pose as much a reputational risk as taking a clear position. 🛠️ Decision Framework: Company leaders need a systematic approach to decide when and how to engage on issues, considering the relevance to core business and stakeholder impact. We at Dynamics Group are happy to discuss how you are managing communication and stakeholder engagement and how you balance risk with the need for clear corporate positioning. #CommunicationManagement #Leadership #CorporateResponsibility #StakeholderEngagement #BusinessStrategy #CorporateAffairs #CorporateCommunications #InvestorRelations #CrisisManagement #PublicAffairs

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