Gerda A.

Integral Ad Science Country Manager Patrick Stoltze is joining leaders from absatzwirtschaft, GroupM, Index Exchange, and Outbrain at #DMEXCO2024 to discuss the rise and fall of cookie deprecation. Tap below to learn more and meet our team on the ground. #Cookies #Advertising

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Both search term length and pre-purchase actions are increasing, according to Google. During the Google Marketing Live Keynote for 2024, Philipp Schindler shared that “in the last six months, Google searches with five or more words grew 1.5x as faster than shorter queries.” Google Think recently shared an article stating “60% of consumers are taking six or more actions before deciding to buy a brand or product that's new to them” explaining that in APAC markets, 49% of consumers “say they’re doing more research on purchases”. These trends could be a part of what's driving the increased specificity (and therefore average length) of search queries that Google is noticing. As consumers spend more time researching, their queries get more detailed therefore increasing the search query length. Our question: Will we see this trend fuelled by the rise of AI powered Search Answer Engines like Perplexity?

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Ad fatigue is crucial to understand. Everyone knows the feeling of getting sick and tired of seeing the same ads again and again – and the reality is it significantly impacts the success of your campaign. Simply put, when users see the same ads too often, they lose interest. This reduces interaction and harms campaign performance. It also damages your marketing strategy and brand image. In our recent blog, our Marketing Manager Sophie Proctor looks deeper into what ad fatigue is and how to avoid it. Read the blog here: https://lnkd.in/e6-9ayEr #AdFatigue #Advertising #MediaBuying

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🌟 Exciting News! 🌟 Join us for the Kantar Creative Effectiveness Awards 2024! 🏆 We're celebrating our 5th anniversary with a new category featuring commercials tested using our AI solution, LINK AI. This is crucial because *50% of your brand awareness* comes from the quality of your creative. 🗓️ So mark your calendars for July 9th at 10 AM! Shanine Chaudhry and Marion Müller-Steinfahrt, Directors of Creative & Media at Kantar, will showcase the top ads of the year and discuss their impact in the German market. Now also including our AI category.. Interested? Register now for the webinar (link can be found in the comments below) See you there! 🚀 #Kantar #CreativeEffectiveness #Advertising #AI #Webinar

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OOH is the digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact.  #IPAO #OOHTheDigitalPrimer Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD

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How can advertisers captivate audiences in today's competitive landscape? Join Mercedes Riofrio, Global Market Research Manager at Seedtag, as she explores the essential three-part process every advertiser must know to effectively engage their audience in this #SnapLesson from the Seedtag Academy course, 'Mastering Audience Attention'. Want to learn more about capturing attention in advertising? Sign up for the certification now: ➡️ https://lnkd.in/drp_hnX6 #SeedtagAcademy #AttentionToIntention #AttentionEconomy #DigitalAdvertising #Certification

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How do different ads elicit emotional responses? What are the viewer responses to various TV ads across the marketing funnel? Which was the most effective ad of the Euros? These are the questions we aimed to answer with our Creative Effectiveness: TV Advertising At The Euros report. Please download the report and dive into the world of creativity, emotion, and TV advertising (https://lnkd.in/eyT94TnD).

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