Dominique Winkel

So many endless possibilities with such tech.

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Was David sagt: Stop trying to compete with the things that AI can do well now, and will do really well in the future, and “embrace what makes us different”: in other words, our creativity, our ability to come up with original ideas, and to tell stories. AI isn’t a replacement for ideas, but “once you have that idea, you can validate it so much more quickly,” David explains. “You still need to have the references in your head, you need to have more inputs to have better output.” “All the social platforms are trying to keep you in their walled gardens and trying to serve you content that you spend 1.5 seconds longer on than the last post. You can very easily get into a sea of sameness.” There is no easy shortcut to inspiration or great ideas. Essentially, this is because it comes down to taste and, as my colleague Elizabeth Goodspeed has written before, AI itself can’t generate good taste for you. Taste is a form of curation, of editing, and it’s based on all of the myriad “inputs” you’ve absorbed over time. Adam Moss, the legendary former editor of New York Magazine, has described being a good editor as “being super sensitive to the way in which your mind is reacting or your heart is reacting” to a certain piece of work. The same can be said for curation and taste. For David Lee, this will be the most valuable capability in the age of AI: “Good taste is going to be the currency of the future.” David predicts a future where human craftsmanship and human creativity are valued above AI-generated content. “I actually believe all these AI tools will be for the masses,” he says. “People in the future will pay a premium for handmade craft and creativity, because there’s a story attached to it. People who can craft things with their hands, that will be the new luxury in the future.” “You’re buying it and you’re buying into the story, because you know a human made that and there’s a story attached to it.” #ai #ki #future

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Six unpredictable things from the Archives of #Instagram New creations daily ➔ IG@_twc_daily Portfolio (EN) ➔ behance(dot)net/_khs #artdirection #copywriting #kreation #advertising #werbung #kampagne #branding #strategie #marketing #CreativeLeadership #BrandStorytelling #konzepte #ideen #AdobeFirefly #kI

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READY for a new sensuality? KeyVisions Sensory Branding: visceral content visuals. #innervisions #awardwinning #motionimaging #sensuality #sinnlichkeit #sinnlichemarken #visualstrategies #storytelling #cinematography #shortform

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Merging my 3D assets, pre-rendered images, and Krea AI to create a new kind of digital art. I find this approach helpful in making animated textures, backgrounds, and compositions. #ai #aiart #digitalart #maxon #maxonc4d #cinema4d #redshift #digitalart #3d #satisfying #visuals #visualisation #future #digitalworld #render #art

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