Dominik Frings

GEOGRAPHICAL TRENDS 🇩🇪 What makes Germany stand out in advertising? Advertising clarity is an outstanding strength in the competitive German advertising landscape. German campaigns excel at delivering #clear and #concise messages, making them more memorable and effective. However, lower levels of #interest and #attribution compared to global benchmarks indicate a need for more strategic targeting and engaging content. Key takeaways: ✔️ Improve targeting Sharpen the campaign’s targeting focus to better align with the preferences and behaviors of the German audience. ✔️ Creative reassessment While ad creativity is not the primary concern, adding more engaging and dynamic elements could help bridge the interest gap. ✔️ Leverage CTV Since CTV media generates the strongest impact on brand image and consideration, investing more in this medium could increase overall campaign effectiveness. Thank you Laetitia Guillaneuf for these powerful insights! *** Source: Happydemics Benchmarks, 2024 #Trends #Brandlift #AdMeasurement

15

2 Kommentare

“Taboola’s native ads allowed us to reach customers we couldn’t on other platforms like Meta and Google. Our Taboola Account manager was also instrumental to our success.” Florian Bein, Co-Founder, bedrop.de🐝 Check out our #CaseStudy to see how https://ow.ly/LWKe50RQPiv leveraged our Native Ads to surpass Meta and Google results! 🎯 🌐 Read: https://ow.ly/gJjV50RQPiu #DigitalMarketing #MarketingStrategy #AdOptimization #MarketingInsights #Ecommerce

7

New episode LIVE 🎙 Beyond Algorithms: Mastering Marketing in the New Digital Era This week on NO BLUEPRINT, we're joined by Björn Freyberg, Founder and CEO of lake.office GmbH. Björn shares his expert insights into the evolving world of digital marketing, discussing the shift from simple organic reach to the complexities of performance marketing in an algorithm-driven environment. 🎧 What's Inside: - How changes in social media algorithms and the decline of cookies impact brand strategies. - The vital role of community engagement in today's digital marketing landscape. - How brands can navigate and succeed amid these technological advancements. 🔗 Tune in Now: Gain actionable insights into adapting to and excelling in the new era of digital communication. Listen to the full episode here: https://lnkd.in/ekwpPQ-i 💬 Join the Conversation: How are you adapting your marketing strategies to the latest digital shifts? Share your insights below! #DigitalMarketing #PerformanceMarketing #SocialMediaTrends #BrandStrategy #NOBLUEPRINT

8

1 Kommentar

The OnAudience team is gearing up for DMEXCO 2024 in Cologne! 🎉 🙌 We're thrilled to once again be part of Europe's leading digital marketing and tech event. Don't miss this opportunity to connect with our experts and explore the latest trends in data-driven advertising and digital marketing. What to expect from OnAudience at DMEXCO 2024: 1️⃣ 𝐂𝐮𝐭𝐭𝐢𝐧𝐠-𝐞𝐝𝐠𝐞 𝐃𝐚𝐭𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Gain valuable industry knowledge from our thought leaders. 2️⃣ 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐌𝐞𝐞𝐭𝐢𝐧𝐠𝐬: Discover our latest data solutions empowering global marketplaces and companies. 3️⃣ 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Connect with us over coffee and explore the potential of data collaborations. 4️⃣ 𝐅𝐮𝐭𝐮𝐫𝐞-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬: Engage in thought-provoking conversations about emerging trends and the evolving landscape of data-driven advertising. 🤝 Don't miss out! Reach out to us before the event to ensure we have a chance to talk at DMEXCO. We're looking forward to seeing you there and discussing how OnAudience can help your digital advertising success! #DMEXCO2024 #DigitalMarketing #DataDrivenAdvertising #TechEvent #Technology #Data

14