David Gattig
Berlin, Berlin, Deutschland
1363 Follower:innen
500 Kontakte
Berlin, Berlin, Deutschland
1363 Follower:innen
500 Kontakte
Info
Product person with 8 years of experience of bringing high-value products to life in a…
Artikel von David Gattig
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Do you focus on the wrong product problem?
Do you focus on the wrong product problem?
Von David Gattig
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5 Reasons Why Virtual Reality Will Revolutionize the Real Estate Industry
5 Reasons Why Virtual Reality Will Revolutionize the Real Estate Industry
Von David Gattig
Aktivitäten
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Adam Murguia once gave me a brilliant leadership advice 10 years ago, I've been using constantly ever since: "When there's pain on a team, 4 out of…
Adam Murguia once gave me a brilliant leadership advice 10 years ago, I've been using constantly ever since: "When there's pain on a team, 4 out of…
Beliebt bei David Gattig
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I’m excited to announce the launch of a new series where I'll be sharing my insights and perspectives on the latest developments in the gaming and ad…
I’m excited to announce the launch of a new series where I'll be sharing my insights and perspectives on the latest developments in the gaming and ad…
Beliebt bei David Gattig
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I’ve started dedicating more time each week to ‘deep thinking’. Initially this felt quite indulgent, but I’ve come to realise how essential it is to…
I’ve started dedicating more time each week to ‘deep thinking’. Initially this felt quite indulgent, but I’ve come to realise how essential it is to…
Beliebt bei David Gattig
Berufserfahrung
Ausbildung
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University of Edinburgh Business School
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Master Thesis: The Avatar's New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-To-Play Games
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Activities and Societies: International Buddy Program
Thesis: Player Retention in the Free-To-Play Online Gaming Industry
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Ehrenamt
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COVID Alliance Service Corps
COVID Alliance
– 4 Monaten
Health
I am supporting the alliance to build impactful digital products that help people and policymakers during the current COVID-19 crisis.
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Lead Marketing Advisor
Age Scotland
– 4 Monaten
Social Services
I coordinated a team of students to review Age Scotland's web presence. We also conducted a competitor analysis and user experience testing of the website.
Veröffentlichungen
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The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games
Computers in Human Behavior
Free-to-play online games create significant revenues through sales of virtual items. The argument that the sale of items that provide a competitive advantage (functional items) fuels a pay-to-win culture has attracted developers to business models that are solely based on the sale of non-functional items (items that provide no objective competitive advantage). However, the motivations for purchasing non-functional items remain under-examined. The present study therefore provides an exploration…
Free-to-play online games create significant revenues through sales of virtual items. The argument that the sale of items that provide a competitive advantage (functional items) fuels a pay-to-win culture has attracted developers to business models that are solely based on the sale of non-functional items (items that provide no objective competitive advantage). However, the motivations for purchasing non-functional items remain under-examined. The present study therefore provides an exploration of hedonic, social, and utilitarian motivations underpinning purchase of virtual items within the top-grossing free-to-play game League of Legends. From interviews with 32 players, a number of motivations are identified and presented. In addition, a novel finding is that motivation for purchase may not stem from the value in the item but lie in the act of purchasing itself as a means of transferring money to the developer.
Andere Autor:innenVeröffentlichung anzeigen -
Player Retention in the Free-To-Play Online Gaming Industry
Bachelor Thesis
My Bachelor Thesis discusses current mechanics of player retention applied in the Free-To-Play Online Gaming Industry and the relation between player retention an monetization. It presents a framework with the most important dimensions of player retention and validates them on the basis of analytical case studies.
Kurse
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Arabic
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Business Plan
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Business and Cultural History
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Corporate Finance
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Cost Accounting
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Entrepreneurial Management
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Intercultural Communication
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International Finance
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International Marketing
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Market Research & Consumer Behavior
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Middle Eastern Business Studies
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Negotiation Skills
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Negotiation and Conflict Resolution Management
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Sprachen
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German
Muttersprache oder zweisprachig
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English
Verhandlungssicher
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Spanish
Gute Kenntnisse
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Arabic
Grundkenntnisse
Erhaltene Empfehlungen
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Jetzt anmelden und ansehenWeitere Aktivitäten von David Gattig
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Dear leadership - straight up writing a list of goals and jamming the word “strategic” in front of them does not make them so. Strategy is the…
Dear leadership - straight up writing a list of goals and jamming the word “strategic” in front of them does not make them so. Strategy is the…
Beliebt bei David Gattig
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Wow, Hinterland of Things 2024, was für ein Event! ✨🎆 Selten war ich auf einem Event, das so relevant für meine Themen als Head of Corporate…
Wow, Hinterland of Things 2024, was für ein Event! ✨🎆 Selten war ich auf einem Event, das so relevant für meine Themen als Head of Corporate…
Beliebt bei David Gattig
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Am Ende meiner gestrigen Vorlesung zu den Grundlagen der #Produktion - noch während ich meine Sachen packte - kam ein Student zu mir und wollte von…
Am Ende meiner gestrigen Vorlesung zu den Grundlagen der #Produktion - noch während ich meine Sachen packte - kam ein Student zu mir und wollte von…
Beliebt bei David Gattig