Christoph Kannengiesser

In "Don't Hire Consultants - Lessons from #Hermes," the review offers a nuanced examination of management consulting practices, using Hermes, a prominent luxury brand, as a case study. It applauds Hermes for its steadfast refusal to engage management consultants, even during financial uncertainty, and explores the brand's strategic choices in preserving its unique identity and values. The narrative begins by underscoring Hermes' principled stance against conventional consulting advice, which often advocates for strategies that may compromise a brand's distinctiveness. Despite past financial challenges, Hermes opted to stay true to its heritage, rejecting suggestions that diverged from its core values. The article outlines typical consulting recommendations, such as increasing product availability and embracing automation, which could dilute a brand's authenticity. Central to the review is the idea that following a standardized playbook provided by consultants risks eroding a brand's identity and differentiation. Hermes' unwavering commitment to craftsmanship and traditional production methods has not only safeguarded its unique character but also contributed to its global stature as a luxury brand. By maintaining its authenticity, Hermes has cultivated a loyal customer base and sustained its position as an industry leader. The review emphasizes the importance for businesses to understand their unique value propositions and remain authentic to their core principles, regardless of external pressures. It commends Hermes for prioritizing authenticity over short-term gains and encourages companies to embrace their individuality as a competitive advantage. Ultimately, the article suggests that authenticity serves as a powerful differentiator, enabling brands to forge deeper connections with consumers and ensure long-term success. In conclusion, "Don't Hire Consultants - Lessons from #Hermes" offers valuable insights into the enduring significance of authenticity and brand integrity in strategic decision-making. It celebrates Hermes as a beacon of authenticity in an industry often swayed by trends, urging businesses to emulate its principled approach to preserving brand identity and values.

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Workbook Trennung und Scheidung Gratis Download https://lnkd.in/eJgEMZ4Z

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Mein Interview zum Thema Petitionen:

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Time for a Cappuccino! Schwacher Zeichenbestandteil -> geringer Schutzumfang selbst bei identischen Dienstleistungen. Aus einer aktuellen BK-Entscheidung: "59 In the present case, taking into account the above comparison of the signs and in particular the existence of the very weak common element ‘cappuccino’ in all of the signs, the differences in the overall impression of the signs are such that the relevant public with an average level of attention will be able to make a clear distinction between the marks at issue. This applies notwithstanding the partial identity, partial similarity and partial low degree of similarity between the services at issue and the imperfect recollection of the public. It applies even more for the part of the relevant public with a high level of attention." #matke #trademark #markenrecht #trademarklaw #ip #coffee

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Important words from one of the most important business leaders in Germany:

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