Anette Lezak

🗣 You’d be surprised at how many people believe: same language = same culture 🙅‍♀️ Making those kinds of assumptions in B2B sales could prove to be the blocker to your growth. To help you supercharge your strategies we’ve put together a list of the best practices for doing business in the German-speaking region: ☑ Build strong relationships: Turn your customers into your biggest fans with a foundation of trust for long-term business relationships.  ☑ Offer top-notch customer service: The DACH region loves reliable and knowledgeable CS reps that resolve issues efficiently. ☑ Invest in local talent: Get the edge over your competition by offering your service or product in your prospects’ language along the whole customer journey. ☑ Stay compliant with local regulations: Make sure you’re current on GDPR and e-privacy regulations as they relate to data processing and outreach. Did we forget about anything? Drop your best practice tips for B2B in DACH in the comments below! 👇🏽

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𝔸𝕞 𝕀 𝕤𝕜𝕚𝕝𝕝𝕖𝕕? 𝕀𝕟 𝕨𝕙𝕒𝕥? No, this is not my imposter syndrome speaking. It took me time to discover my own skill set. What helped along the way: Being surrounded by talented people, where skills made an impact and a difference. This is inspiring! You probably know what I'm talking about. I am thinking of... 💭 Passionate Product Designers who were so dedicated to simplifying the user experience that their enthusiasm to "simplify things" became a company-wide mantra. 💭 Accounting experts who can think lean and service-oriented, relieving the whole organization by introducing practical processes and policies. 💭 Marketing gurus who dare to challenge the USP and positioning of the product, ensuring it reflects the true essence of the offering and fits customer needs. Hitting the nail on the head! You could translate it to: The right talent = the right skill mix = business success. I'm thrilled to be talking about this topic next week! Join me (AND: James Lesner & Matthias Schmeisser & Angela Ndagire) on the Talking Talent-Panel for more thoughts on "skill based hiring" 👋🏼

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