Andreas Kicherer

A Wake-Up Call for Germany’s Economic Landscape BASF's decision to reduce its presence in Germany is symptomatic for the overall industry landscape and I find it deeply concerning. High energy costs, burdensome regulations, and a lack of political support for the industry are the primary factors driving their decision. This situation highlights the broader challenges facing Germany as a competitive business location. We need to urgently address these issues to ensure that Germany remains an attractive hub for industrial activity and Innovation.

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Earth Day is a powerful reminder of the urgent need to protect our planet and preserve it for future generations. For me it is also a powerful reminder of why I am proud to work for BASF, where we have set an industry-leading and planet-friendly goal: to become climate-neutral and reach net-zero emissions by 2050.   At Team Monomers North America, we understand our role in helping BASF achieve this ambitious goal. Our certified 100% Biomass Balance (BMB) polyamides and isocyanates (MDI & TDI) enable our customers to transition from fossil-based to renewable feedstock-based raw materials – ultimately reducing CO2 emissions and fossil resource usage. This is just one of the many ways we’re ensuring #SustainabilityStartsNow 

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Last booths available – Brands on site – Final program as PDF In just three weeks, the Renewable Materials Conference will welcome 500 delegates from 30 countries to Siegburg/Cologne, 11-13 June 2024. Good news: Brands On-Site such as: ** adidas ** Apple ** Beiersdorf ** Ecover ** Exxon ** Goodyear ** Henkel ** Procter & Gamble ** Samsung ** SAP ** Unilever ** VAUDE ** (see all participants here: https://lnkd.in/gh2Su7ki) Good news: There are still booths available to present yourself, all information here: https://lnkd.in/gFsw3HPv Good news: Final program with 80 presentations, 14 panel discussions and 10 workshops. Is conference is the perfect place to network and partner along the entire value chain of the new renewable carbon economy. "The Renewable Materials Conference (RMC) serves as a vital platform for collaboration and knowledge exchange in the renewable materials sector," says Michael Carus, CEO nova-Institute, and organiser of the RMC. "Our comprehensive approach covers the entire value chain, from alternative carbon feedstocks, the chemical industry, the materials sector, product manufacturers to brand owners and investors, making the RMC the ultimate platform for networking and partnering in the new renewable carbon economy." The conference will cover a wide range of concepts and technologies: sustainable carbon cycles, renewable refineries, and chemical recycling as well as new process technologies. Technologies for the production of renewable chemicals, building blocks, polymers, plastics and fine chemicals based on renewable carbon. Please find all information about the conference here: https://lnkd.in/gXa-4k5

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Crafting a new strategy is always exciting—it lays the foundation for a company’s future. During my time at BASF in Corporate Strategic Development, I had the opportunity to work on numerous strategies, and I’ve seen firsthand how “Culture eats strategy for breakfast.” According to Harvard Business Review, 60-90% of strategies fail, not because the strategy was flawed, but due to challenges in execution—especially when it comes to stakeholder alignment. A McKinsey study shows that only 8% of decision success is based on data analysis, while more than 50% depends on the quality of decision-making. A crucial part of this process is involving key leaders from the start. Without doing so, you risk the "Not invented here" syndrome, where middle management—who are key to execution—either don’t understand or fail to connect with the strategy. Interestingly, even when strategy roll-outs create excitement among executives, the reality behind closed doors can be different. Often, middle management hesitates to voice concerns, not wanting to be the "party pooper" or jeopardize their career. Unfortunately, this leads to poor implementation—no surprise there. To avoid these common pitfalls, two key actions are essential: 1️⃣ Involve key parts of the organization from the very beginning. 2️⃣ Encourage middle management to manage upwards by speaking up about potential challenges and areas for improvement. This upward communication is critical for success. Managing upwards and empowering downwards is a key success factor for building trust within the organization. When everyone has a voice, you create the agility needed to navigate uncertain times. In my area of responsibility, we successfully led numerous cultural transformation initiatives, resulting in high growth rates, exceptional customer satisfaction, and strong employee engagement. The key to our success? A Growth Mindset and a strong focus on managing upwards. This is how to #MakeYourCompanyAPowerhouse

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In our '5 questions for' interview series, Matthias Scheibitz, head of sustainability at BASF Performance Materials, discusses the importance of mass balance and the role of emission trading systems in the future of the European chemical industry 🔗 https://lnkd.in/ew32Tzq6

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