Alwin Penner

Have you seen our IT Trend for 2024 which ManpowerGroup Germany released with 8 trends like: ✔green future of IT 👌 soft skills of IT 👀 Cyber security to be strengthen and many more. Interesting outlook into the future world of work. #it #itsecurity #manpowergroup #manpowergroupgermany #greenfuture #greeninitiative #itoutlook #ittrends #ai #aitrends #ki #itimportance #future #futureofwork #newwork #newworkofit #futuretrends

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Cloud Transformation 2024 study: full speed ahead into the cloud The majority of companies in Germany are interested in the cloud in all its various facets. Around 37% believe they are already well to very well positioned in terms of digitizing, but some still see a clear need for action in the further modernization of their tools, processes and workflows. Process automation and the availability and flexibility of applications are particularly important to IT and business managers. The pressure to modernize IT and business processes has now also clearly led to most cloud transformation projects being strategically planned and implemented. More than half of the users surveyed start by taking stock of their existing IT infrastructure. Around a third do this on their own, but the vast majority also secure the support of a dedicated cloud or service provider. When it comes to the cloud, companies organize themselves to ensure appropriate cloud governance via the group's own IT service provider, if one exists. From time to time, dedicated project teams are set up in which all important stakeholders and experts are bundled. In some places, this organisations are also known as the Cloud Center of Excellence. The way is that responsibility for the transformation and downstream management of the new IT operating models is largely centralized - and important specialist departments such as Legal, Compliance and Risk Management are also at the table. Around 13% of users state that they will pursue a rigid cloud-only strategy in the future. However, more than half of the study participants are committed to a cloud-first approach, the preferred use of cloud services over on-premises hosted applications. 36 percent favor the private cloud approach. Just under a quarter opt for the hybrid variant. #Cloud #CloudFirst https://lnkd.in/eHqvWqxi

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🌟 Dive into watsonx.governance in Munich! 🌟 Join us at the upcoming IBM TechXchange event in Munich on April 24, 2024! 🚀 This event will focus on watsonx.governance, which is one of our core differentiators at IBM. 🔗 Register here: https://lnkd.in/dh3XVtzC ℹ️ More about the event: 🚀 Our focus is on providing an in-depth insight into watsonx.governance and conducting an interactive hands-on demo that will guide you through the entire AI Governance Lifecycle. 🔍 Explore topics ranging from: - A comprehensive overview of watsonx.governance - The importance of AI Governance - Practical applications in architecture, functionality, and tooling 🛠️ Dive into: - Experience AI Governance in action - The creation of AI use cases including risk assessment - Automatic capture and documentation of ML model metadata #IBM #TechXchange #AI #Munich #WatsonX #Governance

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I recently met Ansgar Kühn (Professor at Pforzheim University) and discussed some #Marketing topics. Here are my questions and his answers: ▶️ 𝗛𝗼𝘄 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝗶𝗲𝘀? Only looking at numbers: in winter 23/24 German Universities offered about 10.000 Bachelor and 10.000 Master programs. Now if you slip in potential students‘ shoes that must be not very clear. So, universities have to find ways to reach their desired target group and convince them of a unique product. So yes, universities need to foster marketing to fill their programs while the total number of students will go down for demographic reasons. Secondly, if you want to reach out to students from abroad as a university there is only one chance: to spend more effort on marketing! ▶️ 𝗪𝗵𝗮𝘁 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗼 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻? It depends on the target audience: Undergraduate students use Instagram and the university homepage, while some universities use TikTok. Here lies the conflict between scientific seriousness and target group-oriented communication. Another important channel is LinkedIn, especially for employees and business contacts among an older target audience, where LinkedIn is increasingly important. It's also relevant for network effects. Secondary effects also occur with high school graduates through parents who become aware of content via LinkedIn and are mostly involved in their children's decision-making process. ▶️ 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝘁𝗲𝗮𝗰𝗵𝗲𝗿𝘀 𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿𝘀? Besides branding the organization, personal networks, and personal credibility is essential. And that is only built between individuals. Therefore, very important. But also need to be active in other academically minded networks e.g. Research Gate to be visible in the academic community. Thank you so much for your time and your answers, Ansgar! I really appreciate it! What do you think about these topics? Drop your feedback in the comments. 👇 Thanks! And if you want to keep updated on the latest #Innovation in marketing or trends in #DigitalMarketing, follow me!

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