Alexander Watson

Alexander Watson

Krefeld, Nordrhein-Westfalen, Deutschland
3194 Follower:innen 500  Kontakte

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We empower people to make more transparent, social, biodiverse, resilient and sustainable…

Artikel von Alexander Watson

  • No frightening

    No frightening

    ‘People are not going to be frightened into caring’, Charles Eisenstein. Despite accumulating evidence by media…

  • Building relationships

    Building relationships

    Oldest friends are often also your best friends. Building up stable and rewarding relationships takes time and effort!…

  • Public organization perception

    Public organization perception

    Good work and good communication will lead to a good reputation, close relations and successful business. What…

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Aktivitäten

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Berufserfahrung

Ausbildung

  • University of Plymouth

    Activities and Societies: Working on the Vision of Impact Investing for Sustainable Forestry

Veröffentlichungen

  • Forestry Sector Market Survey: Use of Forest Information Technologies & Marketing of Forestry Services and Products

    OpenForests

    This market survey, based on an online questionnaire, focuses on the use of forest information technology and on market information and marketing channels.

    The survey reveals a high demand for forest information technology like cloud based forest management software, hand held data collectors and aerial imagery acquisition to better achieve work goals. It shows further, that the most important sources for forest sector specific information are websites, blogs and professional…

    This market survey, based on an online questionnaire, focuses on the use of forest information technology and on market information and marketing channels.

    The survey reveals a high demand for forest information technology like cloud based forest management software, hand held data collectors and aerial imagery acquisition to better achieve work goals. It shows further, that the most important sources for forest sector specific information are websites, blogs and professional publications. However, the conventional face to face contact (word of mouth, network and conferences) have been found to be the most important communication and marketing channel to promote services and products. Market barriers are especially perceived for obtaining funding for operations and expansion, for obtaining market price information for services and finding buyers of services and products. We also could show that “soft” organization activities like improvement of expertise, growing the reputation and communication of environmental and social responsibility are perceived as very important. Finally, we discuss how information technology could be used to grow reputation by documenting environmental and social responsibility and how real information can be used within a transparent marketing to grow the network and develop the customer group.

    Providing this information, the survey intends to reflect on how to use forest information technology to professionalize forest management practice. The findings about market information and market channels can be used to further develop marketing tools for a successful sale of forest products and services.

    All raw data is provided under the Creative Common license CC BY 4.0. This enables the reader to analyze the data set in accordance to his individual research questions.

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  • Facilitating private forestry investments: a practical approach to risk assessment

    European Tropical Forest Research Network (ETFRN)

    Investor groups from the U.S. and Europe (e.g., investment funds,
    endowment funds, foundations, banks, insurance companies and family offices focusing on sustainable forest investments) are interested in extending their investment activities to emerging forest investment countries in Latin America, Africa and Southeast Asia. This interest is mainly due to the higher returns that can result from the comparatively higher forest growth rates and lower land and labour costs.

    However…

    Investor groups from the U.S. and Europe (e.g., investment funds,
    endowment funds, foundations, banks, insurance companies and family offices focusing on sustainable forest investments) are interested in extending their investment activities to emerging forest investment countries in Latin America, Africa and Southeast Asia. This interest is mainly due to the higher returns that can result from the comparatively higher forest growth rates and lower land and labour costs.

    However, investors indicate that they feel impeded by their limited ability to accurately
    assess the associated risks. They commonly perceive the following investment barriers: lack of access to and cost of information; market organization; and lack of experience.

    This publication provides a practical approach to risk assessment and aims at supporting decision-making during the entire investment process, from project screening and investment decision to implementation.

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Projekte

Sprachen

  • English

    Muttersprache oder zweisprachig

  • German

    Muttersprache oder zweisprachig

  • Spanish

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