Simplify data-driven customer engagement with Batch and Zeotap CDP 💡This partnership helps marketers tap into real-time data insights to craft hyper-personalised experiences that deeply resonate with the audiences. Discover more: https://hubs.li/Q02QX-cJ0 #ZeotapCDP #Batch #CustomerDataPlatform #CustomerEngagementPlatform
Zeotap
Technologie, Information und Internet
Berlin, Berlin 18.686 Follower:innen
Einfache, sichere und wirkungsvolle Kundendaten
Info
Das 2014 gegründete Unternehmen Zeotap hat es sich zur Aufgabe gemacht, Marken bei der Monetarisierung von Kundendaten in einem Europa zu unterstützen, in dem der Datenschutz im Vordergrund steht. Inzwischen bietet Zeotap drei Datenlösungen an. Zeotap CDP ist die einfache, sichere und wirkungsvolle Kundendatenplattform, die Marken in die Lage versetzt, Kundendaten zu sammeln, zu vereinheitlichen, zu segmentieren und zu aktivieren. Zeotap Data bietet qualitativ hochwertiges Targeting in großem Umfang, indem es die Aktivierung von 2.500 bewährten Spitzensegmenten auf über 100 programmatischen und sozialen Plattformen ermöglicht. Zeotap ID ist eine universelle Marketing-ID-Initiative, die den Weg für die Adressierbarkeit in der 3P cookie-freien Zukunft ebnet. Zeotap arbeitet mit den Top-Marken der Welt zusammen, darunter Virgin Media O2, Amazon und Audi.
- Website
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https://www.zeotap.com/
Externer Link zu Zeotap
- Branche
- Technologie, Information und Internet
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Berlin, Berlin
- Art
- Privatunternehmen
- Gegründet
- 2014
- Spezialgebiete
- Telecom Operators, Data Management, Mobile Advertising, Big Data, Identity und Onboarding
Produkte
Zeotap CDP (Customer Data Platform)
CDP (Plattformen für Kundendaten)
Zeotap is the easy, secure and impactful Customer Data Platform (CDP) made in Europe for Europe, and headquartered in Berlin, Germany. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service. Zeotap is also the founding member of ID , a universal marketing ID initiative. Why Zeotap? - Easy to use: powering use cases with a marketer - friendly UI - Easy to implement: delivering business outcomes in just 8 weeks - Best-in-class identity stitching and cookie-less addressability - Made in Europe for European compliance and security standards Zeotap works with the world’s top brands including Virgin Media O2, REWE, and Audi.
Orte
Beschäftigte von Zeotap
Updates
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Drive personalised customer engagement with Airship and Zeotap CDP 💡This partnership helps marketers tap into real-time data insights to facilitate highly personalised experiences that deeply resonate with the audiences. Discover more here: https://hubs.li/Q02QY4dG0 #ZeotapCDP #Airship #CustomerDataPlatform #CustomerEngagementPlatform
Drive Personalised Customer Engagement with Zeotap CDP and Airship
https://zeotap.com
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🚀 Unlocking the Future of Customer Data with BigQuery! 🚀 At Zeotap, we believe in the power of data to drive personalized marketing and customer insights. That's why we evolved the data processing architecture of our Customer Data Platform (CDP) using Google Cloud's BigQuery for superior efficiency and real-time processing. In our latest blog post, Tom Cannon and Aniket Awati take a deep dive into: 🔍 The challenges of legacy ETL processes. ⚙️ How transitioning to an ELT approach has improved our data handling. 💡 The technical magic behind our incremental merges and recursive CTEs. Say goodbye to processing delays and hello to real-time insights! Read the full story and see how we're empowering marketers with a scalable, secure, and innovative solution. 👉 Read More: https://hubs.li/Q02QXRN90 #BuiltWithBigQuery #CustomerDataPlatform #GoogleCloud #ZeotapCDP
How Zeotap modernized its Customer Data Platform (CDP) with BigQuery
googlecloudcommunity.com
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Learn how Zeotap CDP helped Virgin Media O2 to unify their data and achieve superior customer segmentation for more impactful marketing campaigns. Read the blog from the CDP Institute Library here: https://hubs.li/Q02QXRN80 #ZeotapCDP #CustomerDataPlatform
Virgin Media O2 Case Study - CDP Institute
https://www.cdpinstitute.org
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🔍 Curious how First Party Lookalike modelling is revolutionising audience expansion for brands? Zeotap CDP's innovative feature identifies users similar to your high-value customers, boosting targeted marketing and driving higher conversion rates and ROI. 🚀 Discover how this feature empowers brands to extend their reach and optimise marketing strategies effectively. Read full blog here: https://hubs.li/Q02Qd9Sr0 #ZeotapCDP #FirstPartyLookalike #FirstPartyData
Maximising Marketing Potential with 1st Party Lookalike Modelling
https://zeotap.com
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🔍 Are you still unsure about the differences between CDPs and DMPs? Our latest whitepaper has got you covered! Dive deep into the CDP vs DMP debate and uncover: ✅ Key distinctions between CDPs and DMPs ✅ What sets CDPs apart ✅ Reasons to prioritize CDPs over DMPs ✅ Real-world use cases ✅ Implications for your marketing strategies Stay ahead of the curve by understanding why making the switch from a DMP to a CDP is crucial now. Download the guide now: https://hubs.li/Q02Qdcrd0 #CDP #DMP #Martech #MarketingStrategy #Zeotapcdp #Customerdataplatform
DMP to CDP: Why Transition Now?
https://zeotap.com
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At Zeotap, we’re pushing the boundaries of customer journey creation by integrating Non-Customer Entity (NCE) data in real time. Imagine the possibilities when your marketing strategies are powered by dynamic data, such as loyalty programs or product catalogs, that aren’t tied directly to individual customers but are essential for personalising interactions. 💡 What You Gain: * Enhanced Personalisation: Deliver hyper-relevant customer experiences by incorporating real-time updates from NCE data sources. * Smarter Decisions: Leverage the most up-to-date and enriched data for more accurate and timely customer interactions. * Operational Efficiency: Simplify data management by seamlessly integrating non-customer data into your customer journeys. Stay ahead of the curve and redefine how you engage with your customers. 👉 Learn how Zeotap CDP is making it possible: https://hubs.li/Q02QX_bG0
Zeotap Redefines Journey Creation: Leveraging Non-Customer Entity Data in Real Time
https://zeotap.com
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🌐 As AI continues to reshape industries, it’s crucial that we navigate its complexities with a commitment to responsible innovation. At Zeotap, we’re leading the charge with our privacy-first approach by driving AI Innovation with Compliance at its Core. 🔍 Why It Matters: a. Adherence to EU Regulations: We rigorously follow European data privacy guidelines, ensuring that our AI-driven solutions not only comply with the EU AI Act but also set the standard for responsible AI. b. Transparency & Trust: With built-in compliance, our customers can confidently leverage AI to enhance their data strategies without compromising on privacy. c. Future-Proofing with AI: We’re not just building for today—we’re anticipating the future of AI to ensure our solutions remain compliant as regulations evolve. Read more on how Zeotap is navigating the future of responsible AI: https://hubs.li/Q02QX_h20
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In a recent podcast with Malthi SS (Product Coach), Zeotap's CTO, Sathish K S, shared his journey in leading data transformations across #MarTech, #AdTech, and anti-fraud domains. He discussed key insights on leveraging data for growth, overcoming data paralysis, and mastering AI's impact on business. Sathish also covered how Zeotap CDP empowers businesses by turning raw data into actionable insights that drive customer engagement. Key Insights: 💡 Data's New Gold Rush: Turning raw data into actionable insights. 🔓 Breaking Data Paralysis: Strategies to unlock your data's full potential. 🤖 AI & Data Management: Navigating AI's unpredictable effects. 🔐 Privacy vs. Innovation: Building trust while pushing boundaries. 🌟 Sathish KS is a leading voice in the industry, steering businesses through the challenges of data-driven transformation with Zeotap CDP. #DataDrivenStrategies #ZeotapCDP #ThoughtLeadership
Founder @SparkProd |Fractional CPO @HerKey | Product Leadership Coach | Founder @ Podcast: Product Talk with Malthi | Professor@ IIM-U & Masters Union | Product Management Trainer | Speaker | Ex-PayPal, Intuit, SAP}
🎙️ New Podcast Episode: All About Data with Sathish KS 🎙️ In this insightful episode of hashtag #ProductTalkwithMalthi, we had the pleasure of chatting with Sathish K S, CTO at Zeotap, a leading Customer Data Platform provider. Sathish shared his journey in the data space, starting from his Cisco days to leading hashtag #datatransformations across #MarTech, #AdTech, and anti-fraud domains. Key Takeaways: 👉 Data Platforms: The New Gold Rush – Learn how to turn raw data into actionable business power. 👉Cracking the Data Code – Why most companies are stuck and how to break free from data paralysis. 👉Mastering Data Product Management – Think beyond the obvious and manage AI’s unpredictable ripple effects. 👉Privacy vs. Innovation – How to win customer trust while pushing the boundaries of data-driven innovation. 👉The Next Big AI Wave – It’s more than just algorithms; discover the complete ecosystem shift shaping the future. Whether you're navigating the complexities of data silos or exploring the future of AI, this episode offers a masterclass on leveraging data for business success. Don't miss out on these valuable insights! 💡 Check the episode here: YouTube : https://lnkd.in/gH4bhNKz Spotify https://lnkd.in/gHQRckCw Apple Podcasts https://lnkd.in/gVfMaeTn Share, comment and Subscribe hashtag #DataDriven #AI #ProductManagement #Podcast #TechTalks Tanwistha Gope SparkProd Consulting Private Limited
Why is Data the new oil that fuels Innovation | With Sathish KS
https://www.youtube.com/
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Zeotap CDP Google Cloud = easy-to-use CDP! 🤝 As a partner built 100% on Google Cloud with native integrations of its products, Zeotap CDP can offer not only scale and performance but also an improved customer experience.📈 Watch the full video and explore the benefits of our partnership: https://hubs.li/Q02Qddft0 #ZeotapCDP #GoogleCloud
How Zeotap CDP and Google Cloud Make a Customer Data Platform Project Successful
https://www.youtube.com/