Virtual Minds

We need and demand more market orientation and cooperation - from Google as well as the regulatory authorities❗️ In a guest commentary for INTERNET WORLD Austria, ad tech expert Thomas Peruzzi explains why the advertising market should continue to consistently pursue its diverse post-third party 🍪cookie strategies and why Google's turnaround on phasing out 3rd party cookies may sound better than it is. Read the German article here 👉 https://lnkd.in/gs5u8FEv

Did you know that as a supply partner, Yieldlab offers you the ability to control exactly which advertisers are allowed to participate in your auctions❓ Filtering via the user interface and the API can be applied at various levels and allows you to block selected advertiser categories - such as 'gambling' - as required.

Together with Seven.One Entertainment Group we celebrate two years of Programmatic TV! 📺✨ Two years full of innovations in which you can book the entire linear TV reach of the ProSiebenSat.1 station group programmatically. The advantages are obvious: 🌟 Easy-to-book, high-impact and brand-safe TV campaigns in the premium TV environment 🔎 Real-time reporting & access to the campaigns – 24/7 📈 Ideal for digital pioneers, TV enthusiasts and big screen rookies Whether you have mastered digital media channels like a pro, are looking for the perfect media mix or are just starting out in the world of TV advertising - we have the right solution for you! Let us inspire you and discover in the video which advertising solutions we can implement together with the Seven.One Entertainment Group for various industries and customer groups with the help of our Media Manager. 👉🏼 You can find more information here: https://lnkd.in/g9QgUm8y

Google's Third-Party Cookie U-Turn - What's Next❓ Google's recent decision to prioritise user choice over the complete removal of third-party cookies is an interesting development. While increased user control over data is a positive step, key questions remain about the impact and timeline. Thomas Peruzzi, Spokesperson of the management board at Virtual Minds, states: "This is potentially one of the best and most sophisticated moves to avoid further scrutiny by the authorities currently involved and it will be interesting to see how the authorities, marketers and publishers react. However, this new approach does not warrant a change in our post-third party cookie strategies; we will continue our efforts and work towards a better future for all." We believe a clear and well-defined path forward is crucial. ✔️Transparency is key: Both developers and users need clear communication about how these new user choice controls will work and the potential impact on the online advertising ecosystem. ✔️Collaboration is essential: Google, regulators and the tech industry must work together to ensure a smooth transition that prioritises user privacy while maintaining a healthy online advertising environment. The official statement from Privacy Sandbox VP Anthony Chavez can be found here 👉 https://lnkd.in/ee5GP3Mx What are your thoughts on Google's revised approach?

💫We're thrilled to announce a 𝗗𝗢𝗨𝗕𝗟𝗘 nomination for the 2024 European Video Awards!💫 We've been shortlisted in both the 𝗕𝗲𝘀𝘁 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱 𝗧𝗲𝗰𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 and 𝗕𝗲𝘀𝘁 𝗦𝗲𝗹𝗹-𝗦𝗶𝗱𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 categories! The European Video Awards, now in its third year, celebrates the industry’s leading innovators in video and CTV advertising. Huge thanks to VideoWeek for the nomination and recognizing our team's hard work and dedication to pushing the boundaries of video advertising. This wouldn't be possible without our incredible team - cheers to you all!🤗 To see all the nominees, follow the link 👉https://lnkd.in/emKVb-Gg #EuropeanVideoAwards #Innovation #VideoAdvertising #Teamwork #Nominated

“We tried to go to the TV people and they just slapped us in the face.” But times are changing, and in the last part of the interview series MICHEL JUVILLIER and Hossein Houssaini talk about how the fact that CPM and GRP can be managed in one plattform - the Virtual Minds Media Manager - is opening doors with international TV broadcasters.🌎📺 💫The interview took place during the Cannes Lions International Festival of Creativity 2024. Many thanks also to Marius Leichte, smartclip and RTL AdAlliance for the great co-operation and their efforts and a big thank you to Ilona Ngo Biem / Afffect( Postproduction) and Lucie J. /JUVILLIER CONSEIL (Regie) 🤗

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝗼𝗳 𝗲𝗻𝘁𝗲𝗿𝗶𝗻𝗴 𝗮 𝗳𝗼𝗿𝗲𝗶𝗴𝗻 𝗺𝗮𝗿𝗸𝗲𝘁? 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗺𝘂𝘀𝘁-𝘀𝗲𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂! 🌐📺 From market analysis and cultural sensitivity to strategic planning, discover how adtech veterans MICHEL JUVILLIER and Hossein Houssaini overcome challenges and capitalise on opportunities. Get inspired and watch now👇   🔹The interview took place during the Cannes Lions International Festival of Creativity 2024 🤗 Many thanks also to Marius Leichte, smartclip and RTL AdAlliance for the great co-operation and their efforts.🔹

When two old companions, Brand & Business Development Representatives for Virtual Minds and industry heavyweights meet at 🏝️Cannes Lions International Festival of Creativity, the dialogue can only be great. Ladies and gentlemen: MICHEL JUVILLIER and Hossein Houssaini. 👏 Look forward to Thursday and the second part of this three-part interview series when we get down to business. A big shout out to Marius Leichte and special thanks to smartclip (RTL Group) and RTL AdAlliance for their support and cooperation.

Yesterday, Thomas Peruzzi had the opportunity to share our adtech expertise with the students in the Master's course on Managing Digital Media at the Institut für Digitales Management und Neue Medien. 🤓 We had a great time and thank you for the invitation. Until next time 💫

Technological innovations are the driving force behind our success. 🤖 In our new blog post, we are therefore focussing on a particular technological combination: artificial intelligence and machine learning. In the interview, Senior Product Manager Max Deyerl explains the role that AI-supported forecasting models play in the success of advertising campaigns, how they can prevent ad fraud and how we at Virtual Minds utilize the combined power of AI and machine learning. 👉🏼 You can find the complete article here https://lnkd.in/gMjBnydD