Virtual Minds

🌍 We are delighted to announce our partnership with Cedara! 🌍 Cedara, the leading carbon intelligence platform, will help us make our carbon footprint even more transparent. With its expertise in reducing greenhouse gas emissions in the media industry, they will provide us with a comprehensive view of the emissions of our business activities - including the programmatic supply chain. Our shared goal: more sustainable advertising. 🎯💡 The aim of the collaboration is to make programmatic advertising even greener, based on granular, standardised audit information in line with the Ad Net Zero Global Media Sustainability Framework - across all emissions generating areas, including ad processing in the ad server and ad delivery to end devices. In the future, we will also be able to use the Cedara data to provide our clients and partners with full transparency on the carbon footprint of their campaigns served on Virtual Minds platforms, helping them to reduce their greenhouse gas emissions. You can find detailed information about our collaboration in the press release 👉https://lnkd.in/ezAP_CVC

🏆 Innovating the Future: Proud Winners at the VideoWeek European Video Awards 2024! 🏅 We are incredibly proud and grateful to have been awarded in the ‘Best Sell-Side Technology’ category at the Videoweek European Video Awards 2024 - an incredible honour that reflects our commitment and innovation in the adtech industry. This award is not only a simple success for us, but also a confirmation of our work, a recognition that underlines our commitment and an incentive to continue shaping the future of the industry and setting new standards. 🚀 Our thanks of course go to Videoweek and in particular to our dedicated team who have made this success possible, as well as to our valued partners and customers for their continued co-operation and trust in us. Marius Leichte, Hossein Houssaini Hossaini and Benjamin Velte were on hand to accept the award on our behalf. We hope you had a great evening!🙂 🎉Also congratulations to all the other winners! Your commitment to driving the industry forward and promoting innovation inspires us and continues to drive the advertising world forward.

Did you know that you can define geotargeting at partnership level with Yieldlab? You even can restrict the traffic for corresponding partnerships and the assigned ad slots to the DACH region.🤓

🚀 Video knowledge at your fingertips Our dear colleagues at d-force are offering a new specialist course* in the d-force academy and it's all about InStream! Would you like to expand your expertise in the field of moving images? No problem - the course offers you a detailed introduction to the InStream channel, even without prior knowledge. 💡 🔍 What you can expect: ✔️ Basics of InStream: definition, formats, targeting and reporting ✔️ Step-by-step workflows in our Active Agent DSP: campaign planning, setup & creatives and performance measurement 🎯 In just one hour, including a final exam, you will acquire the knowledge you need to manage your InStream campaigns effectively. As a bonus, you will also receive a social badge after successfully completing the course, which you can use to enhance your LinkedIn profile! Sounds exciting? Then get started now and take your campaign management skills to the next level 👉 https://lnkd.in/es74KPEB * 𝘊𝘰𝘶𝘳𝘴𝘦𝘴 𝘢𝘳𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘰𝘯𝘭𝘺 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘪𝘯 𝘎𝘦𝘳𝘮𝘢𝘯

🚀 Live Session Alert: Ratecard Days #32 - TOTAL VIDEO 🚀 Join us on 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟳𝘁𝗵, 𝗳𝗿𝗼𝗺 𝟭𝟬:𝟬𝟬 𝗔𝗠 𝘁𝗼 𝟭𝟭:𝟯𝟬 𝗔𝗠, for an insightful discussion on the transformation of TV advertising. 📺💡 Our Senior Manager International Business Development, Marius Leichte, alongside MICHEL JUVILLIER, will explore how Virtual Minds is bridging the gap between linear and digital advertising, offering innovative solutions that redefine the future of TV ads. Speaker Lineup ·       Lucas Protiere (Adrenalead) ·       Erwann Penland (Horyzon) ·       Stéphanie Dessena (Channel Factory) ·       Antoine Rueche (Adsquare) ·       Olivier Dansac (LiveRamp) ·       Antoine Desbuquois (Impact.com) ·       Marius Leichte (Virtual Minds) ·       MICHEL JUVILLIER (JUVILLIER CONSEIL) Don't miss these out on these experts sharing their expertise and register for the live session here: https://lnkd.in/eGccKYBC! 🙌

🔥Rounding off our sessions, what a great fireside chat Ricarda Jebsen, Frank Vogel and Vincent Flood had earlier on the Experience Stage discussing our joint AdTech initiative and its transformative impact on Europe's media landscape and digital advertising market! Two great DMEXCO - Digital Marketing Expo & Conference days are behind us and we would like to thank everyone who discussed the future of digital and programmatic advertising with us on site and shared valuable insights. 💫And also to everyone with whom we had valuable conversations and who celebrated the advertising Industry with us. We're bummed that DMEXCO 2024 is almost over 😕 but we are already looking forward to next year ☺️Everyone get home safely. See you soon!

What a great first day at DMEXCO - Digital Marketing Expo & Conference 2024 – We’re having a blast in Cologne! 🎉 Our highlights so far 🔥The panel with Thomas Peruzzi, Thomas Servatius, Kai Ladwig, Bernd Hülsmann and Andrea Zenner, who talked about the exciting collaboration between P7S1 and RTL Germany, emerging trends and the rapid evolution of the market. 🔥The Bundesverband Digitale Wirtschaft (BVDW) e.V. Masterclass, where Nicole Mortier together with Aline Z., Tobias Wegmann, Matthias Cada and Christopher Reher discussed solutions for digital business models of the future. 🔥The keynote speech by Bert Habets, who explored the question of whether television will still be relevant in a few years' time and looked at the future of television, its enduring significance and the transformative potential that lies ahead. 🔥seeing old friends, new faces and all the inspiring conversations. Tomorrow, of course, we will continue with an exciting Fireside Chat with Ricarda Jebsen, Frank Vogel and Vincent Flood, who will discuss our joint AdTech initiative and its transformative impact on Europe's media landscape and digital advertising market. We are excited for a great DMEXCO evening and look forward to seeing you again tomorrow💫

Last Thursday, this year's ProgrammatiCon took place in Vienna with many exciting presentations and discussions on the topic of 📊data-driven advertising in the DACH region. Together with Max von Weber (adnomaly), our Managing Director Dirk von Borstel spoke on a panel moderated by Markus Widmer (e-dialogue) about how European players can position themselves in a highly competitive market dominated by American platforms and why it is worthwhile for advertisers to look to the EU. 🤔 ⚡️We hope we have been able to provide you with valuable insights and would like to thank you for the invitation and the inspiring dialogue. And now we're off to DMEXCO - Digital Marketing Expo & Conference. See you there!

Are you at VideoWeek Cologne today to get in the mood for DMEXCO - Digital Marketing Expo & Conference and learn about the future of video and CTV advertising? 📺Then be sure to stop by the 🔥fireside chat 'Adtech Innovation in Europe: Converging linear and digital worlds' with moderator Hossein Houssaini (Ho/Pe Advisory Ltd.), our Senior Manager, International Business Development Marius Leichte and Sebastian Busse (RTL AdAlliance) at 15:20! See you later!👋

Today we have another highlight for your DMEXCO planning 🗓: Together with Aline Z., Tobias Wegmann, Matthias Cada and Christopher Reher, our SVP Platform Solutions & Account Management Nicole Mortier will be discussing solutions for digital business models of the future on September, 18th with a particular focus on the challenges facing advertising customers. Which solutions will prevail, which won't, and what does the future hold? 🤔 💪Join the Bundesverband Digitale Wirtschaft (BVDW) e.V. Masterclass at 13:45 to gain valuable insights!