🥳 Huge congrats to our partner Nokian Tyres plc for winning this award by European Rubber Journal! We are excited that the Green Step Ligna concept tire, which is the first tire worldwide that includes our UPM BioMotion Renewable Functional Fillers (RFF), is now an award-winning project! 🥇 🌍 Our partnership launched UPMs CO₂-negative* Renewable Functional Fillers into the tire market segment and highlights the possibilities to use a lighter weight, 100% renewable alternative to traditional CO₂-intensive fillers, such as carbon black and precipitated silica. Learn more about our RFF here: https://lnkd.in/g2Yz-JE #upmbiorefining #upmbiochemicals #beyondfossils *considering the biogenic carbon from our feedstock and purchasing 100% green electricity
We are thrilled to be among the winners of the European Rubber Journal’s Future Tire and Rubber Awards 2024 in the category ‘Sustainable Materials’ 🥳 Our cooperation with UPM - The Biofore Company and Reselo are proof points for our pioneering role in enhancing the sustainability of compound materials in tire applications. 🌱 "With the recently launched Green Step Ligna concept tire we demonstrate the usability of a groundbreaking new raw material in tires, UPM’s lignin-based Renewable Functional Filler. Our concept tire marks a leap towards the use of renewable materials not only for us, but the whole tire industry," said Teemu Soini, VP, innovations & development at Nokian Tyres. Read more about our cooperation with UPM: https://lnkd.in/ed9RJXmh 🌳 “Nokian Tyres has also underscored its innovation credentials on several other projects, including a link-up with Reselo, a Swedish developer of renewable rubber made from residue birch bark. The material was said to have shown its "versatility and future potential," the Award jury said. Read more about our cooperation with Reselo: https://lnkd.in/eYavUrif Future Tire and Rubber Awards 2024 aim to recognize the most innovative, significant and inspiring developments from across both industries. Thank you for the award European Rubber Journal, we are truly honored. Thank you for great cooperation in the field of renewable raw materials and congratulations for a joint win UPM - The Biofore Company, UPM Biochemicals and Reselo! 🥇 #nokiantyres #tyres #tires #nokiantyresleadtozero #upm #reselo #sustainable #sustainability #tireindustry #tyreindustry #tirebusiness #tyrebusiness